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Because the "slow" so "fast" speed reading the helm of a business concept
- Published: 3 Aug 2009 06:49:09
- Why in the world in many developed economies weak growth or even zero growth, negative growth, China's growth rate of 7.1% is enough, the banks still desperately out of the loan? Why we can insulate ourselves from the implementation of the policy relevance, effectiveness, as the lending tap is screwed? The main reason is to be the "capital of eight", because if can not achieve GDP growth of 8 percent, employment and even social stability is a big problem. Therefore, from this point of view, the Government of the expense of efficiency, fairness to protect the growth rate is also a certain amount of upset and is understandable. However, micro-enterprises operating on is not the case. Speed the development of enterprises is controlled, no one forces you to achieve 40% or 50% of the growth rate. There is no restraint on the pursuit of speed is not the so-called competition, but the helm in order to satisfy the desire to expand out of control. And an excellent business leaders must know how an expansion of control over their own desires - the speed of business development "mediocre people." One example is worth mentioning. Guangdong Zhaoqing Gaoyao ceramics major general in December 2003 the first pilot production line tiles, 04,05, respectively, by 1, 3 by 2008 as long as 348 meters of the polished lines, four lines to increase this year, of which 3 polished lines, a line of tiles. According to the plan, lines 2-3 to increase next year, including two antique brick line, after the company completed nearly 20 billion GDP. 7 years from zero to 20 million, the pace of development can not be, but the general business of the helm and I talked about "the pace of development" when, still a bit "self-reproach," that a few years ago when the development of a better time slower than their competitors. Listen to his analysis: First, because the fear of rapid development, and management can not keep up. Especially if the expansion in the field, remote management is a big problem; second is business as far as possible to minimize the financial costs, the pursuit of business with low rates of assets and liabilities. Not the pursuit of operational funds to the limit; third is likely to seriously thinking of their own small-scale peasant economy, and comfort; four treasure is more "now" the development of the situation; Fourth, because they used to be sold so there is no factory, theseside in practice, while learning. In fact, precisely because the "speed" before treading on thin ice, be careful to verify, before the general ceramics may have a unique six years of tradition - a day early in the morning the "Availability ACC." Because the tiles are always in short supply, often at the swap in the coordination of supply. "Do tiles, a brand sold 25 million on more appropriate, network capacity, brands can play to pull the best," "may be the best profit of four kilns, kiln five more than four may be better than making money," the general ceramic control of enterprises will be looking for capacity planning the "golden section method." Started in September last year, the market suddenly slowed, the general ceramic tiles three new production lines is still to achieve a balanced production and marketing, which also benefited from this theory. In September last year, the general introduction of the brand antique brick Shannon 1860 the Vatican did not have a choice to build the production line directly, but first test the water through the OEM, such as time spent in 2012 paved the network and then select the basic building line, so "slow "The purpose is to ensure that the balance between production and sales. The helm of the general ceramics industries of particular concern to whether or not excess capacity this problem, but the industry did not suffer from the current agency can single-handedly provide accurate data, which makes it less in the decision-making on an important reference. Because of this, he even engaged in a trade association-sponsored national survey of the concept of capacity. In fact, the manufacturing sector is still bogged down in the current global crisis, or the root causes of overcapacity. In the decision-makers, General Ceramics, the ceramic industry overcapacity means that the inevitable reshuffle is, but also means that low-profit era. Large expansion of production capacity is the industry's profits boom product of the times, with the low-profit era, large expansion of production capacity will soon become history. In practice, they are not all opposed to the expansion of production capacity (to oppose the expansion of parallel), for example, they like to lengthen the production line (so long firing range, product good toughness, low water absorption, the output is big), or raise the level of automation machinery and equipment to improve production efficiency. Link in the supply chain, as ample cash flow, money was very short, credibility, and therefore also to be more stable, cheap supply. Modern medicine to promote health eating "eight full", "overeating" is the result of suicide. Operating the same way, full load, overload is the inevitable result of the operation of operating out of control. For example, uneven production and marketing, sales pressure, it is necessary to regular promotions, leading to a vicious price war. And ceramics in general, because the rhythm of expansion of production capacity to grasp well, not sales pressure, they do not engage in marketing, business interests can be guaranteed. Return business stability, reasonable, vendor integration will become a reality. The general line of ceramic polishing after the completion of the three product lines to expand its brand to increase the weight, the manufacturers and asked the businessmen to build shops, businesses, after weighing the pros and cons, have chosen to continue to follow the manufacturers are going. In contrast, those firms loosely connected enterprise must be difficult to ensure a reasonable return business. In retrospect, the general ceramics really do if the next 20 billion industry is certainly the one of rapid development, but we can now draw a conclusion: the general ceramics "fast" is "slow" based on her because of "slow" so "fast."






