Antique tiles do not touch on the marketing of legal and ethical risks

Published: 10 Jul 2009 22:09:28

 

Any one of the design of business models must be considered from three aspects: the mode of practical, legal risk and moral hazard, and the largest corporate law and business risk is the risk of moral hazard. 2VEBestCeramic

Antique brick a brand of China's ceramic industry is a banner, and its leader is also a big industry bigwigs. In order to open the hidden channels of the enterprise is a great thought. 2VEBestCeramic

Home is the manufacturers and consumers a bridge between. Many home improvement materials suppliers of gold to get through this channel, almost all designers to please pay the high cost. The unspoken rules in accordance with the industry, suppliers, all sold through designers and products introduced, the rebate is at least 15%, as many as 50%. Antique tiles are as a result of personalized products, it is very difficult as the general sales of the same scale tiles, and consumers choose the product key to see the designer. Thus, the leader from the very beginning aimed at Home designers, and to take maximum rebate strategy. From the sale of technology point of view, this position is accurate, the enterprise has thus been a huge commercial profits. Long-term development from the business point of view, the business practice of bribery is not only for the designers to lay a legal risk, but also run counter to business ethics. 2VEBestCeramic

By the end of April this year, the enterprise as a result of commercial bribery (Home Company) has been in the business sector Changzhou more than 100,000 yuan fine. Cases dealt with from the point of view, the business sector is just fine against the dealer's business enterprises and a fine of violation, does not mean that the matter can be closed. Commercial fraud because the public security departments may file reconnaissance, commercial bribery prosecution can file for processing, for breaches of criminal law cases, the parties also need to bear criminal responsibility. In view of this, the enterprise can not be happy too early, the show may be yet to come. Of course, from a legal point of view, distributors and manufacturers bribery has nothing to do can be very clear that the marketing model of the enterprise is a large problem. 2VEBestCeramic

Gentleman's love money, in a proper way. In fact, in order to conquer the invisible channels of business is not difficult, it is necessary to set up a legal product sales does not affect the sales model will not be difficult. Take the antique brick brand, the company can be included in all home improvement businesses to join the company, the designer of the interests of the company from legal access to Home, Home sales profits from legitimate business procedures. For example: Home Corporation to team up with manufacturers to sign a "contract agent products", products, direct supply by manufacturers, consumers can be paid directly into the accounts of enterprises, the profit of the sale price may be issued by the regular monthly invoices to the business. In this way, ensures that manufacturers, Home of the interests of companies and designers, but also eliminates the need of the intermediate links distributors, consumers will also save a lot of money wrongly. From the cost point of view, such a flat pattern of the channels will greatly enhance the competitiveness of product prices. However, this is simple and yet the model of the legitimate one to try, because we all fear troublesome because designers get used to the cash rebate. 2VEBestCeramic

In fact, competition in the market competition is the business model, in fact, the process of enterprise development is a process of error correction. China's consumer market is now more and more rational, the Government of the management of the market has become increasingly standardized, a business to any competition in the market based on the position, it is necessary to eliminate from the business model of law and moral problems . Otherwise, it tricks your body, but in the end will still be empty. 2VEBestCeramic