Competitive in the export markets flourishing era of the 21st century

Published: 10 Jul 2009 22:09:13

Reform and opening up 30 years ago, in a huge background of social change, China's ceramics industry has experienced unprecedented progress and leap. After the Third Plenary Session, with the gradual deepening of reform and opening-up in the wave of the impact of a market economy, China's ceramic industry in the introduction of new technologies, production levels, independent innovation, product type, export trade and so on a series of transition changes. Along with China's ceramic industry development and progress of the ceramic industry marketing, but also through the ups and downs of three decades, numerous marketing of ceramic industry in China in the marketing of the development process of adding its own weight of ink a strong color. The current era of the 21st century the flourishing competitive in the export markets advertising the dependence of blindly follow the trend of large exhibition halls; play the concept of marketing, sports marketing play, play tourist marketing, spared no expense to hire star endorsement, advertising in the CCTV and so on. typical case, including the "World Without brick" concept, the title of Marco Polo CBA, signed Chelsea; pottery hand-xuan wide network of representative Kelly, Andy Lau, and speak one after another into chiling;Huida endorsement ; Pu Cunxin, etc. endorsement. sales to marketing, multi-channel, multi-brand, large exhibition halls during this period has gradually become a new marketing model, and is becoming the trend of development of the industry.