Ceramics exhibition marketing enterprises no longer have to blindly follow the trend of cooling

Published: 10 Jul 2009 22:08:56

It has been observed that in the industry for many years a major exhibition marketing heat, the recent cooling. Based on: in the past six months, the industry-to-business media rarely reports on the construction of large exhibition halls, many companies are no longer so keen on building a large exhibition hall, and private industry to meet, we do not then where built as a large exhibition hall to talk about funding. Great Hall is no longer triggered strong concern is indicative of the limelight over its marketing. If you find the reasons for its cool, one big hall of marketing are gradually declining. The use of several consecutive years, has been as difficult as the first in the industry enormous sensation, because the industry already; and end-consumers are more rational, unlike the original as to attract the big stores, but began to ask big store marketing costs would be passed on to his head? Second, high marketing costs involved in the Great Hall for many marketing companies a lot of reason, no longer blindly follow the trend of building large stores. In fact, a large shop building enterprises, more or less feeling a bit. However, the most important reason, I thought to release or trade association with a constructive and positive signal. Earlier this year, by the China Ceramic Industry Association and the "Tao City reported that" the industry co-sponsored the annual cutting-edge list of "outstanding annual exhibition," The selection for the first time set an upper limit of the exhibition hall area of more than 4000 square meters more than the abolition of PARTICIPATING eligible. This seemingly small change, in fact, expressed the Association's one voice: do not want to engage in large enterprises Hall. This issue of the voice, the healthy development of the industry has played a positive meaning, more or less the industry enterprises will be affected. It can be said that this is cutting-edge list of the world's largest and most commendable of the value. Do not be shy to say that I am concerned about is the industry's first major exhibition marketing, and writing articles critical of the people. Before and after a number of related articles written to point out the possible formation of the healthy development of the industry hazards. Among them, in the "Who is the ceramic industry" arms race "of the winner," I wrote this sentence: "If the building ceramics industry is a small world, in all countries is a brand, then see signs of early 2005 the construction of large exhibition halls war, as if on an 'arms race'. " "Ceramic industry there is no 'peace committee', no one close to them to stop this cruel" arms race ", the" arms race "can only be intensified." In fact, the industry trade association of the Peacebuilding Commission is to issue on behalf of the Association any inadvertent signal, have played a crucial role in the industry. Two years ago, the industry's largest exhibition business competition, to a large extent with some associations did not send the right people on the sound. For example: the Association has been the leadership of former big hall on the regular attendance of the ribbon-cutting at the scene, and also greatly commended a large exhibition hall. In this regard, I have said many times that of a friend: "He's wrong to speak as an entrepreneur, but as the Association, said such thinking is less!" Why do I say this? Because of his speech will lead to the escalation of the construction of large exhibition halls. Or in the above-mentioned article, I also wrote, "of individual brands, it is indeed an effective way to enhance the brand image and product sales are higher, but the industry as a whole has brought the healthy development of adverse effects of the 'arms race' will be a direct result of terminal input is too large, to improve the entire industry in terminal operating costs. As the United States and the Soviet Union was taken by means of a series of prevention strategies, including arrangement of space for its own nuclear warheads will have a positive significance, but the whole world is disastrous, because the nuclear warheads will always be able to swap N times the Earth's destruction. "Therefore, Obama can be said to praise the United States missile defense system that can be said that Kim Jong-il North Korea's recent nuclear explosions great. But as United Nations Secretary-General Ban Ki-moon, we must stand up and expressed deep concern and anxiety, rather than follow the great Kim Jong Il shout, otherwise the past few days may be the world's more than 200 countries, at least more than 100 nuclear explosions to come.