Skin pain foreign brands to explore how the local community to shape the international image of

Published: 10 Jul 2009 22:07:42

The first problem, these false foreign devils are the means by which to camouflage themselves? The second question, why the local community like to wear the brand of "foreign" fur coat? First, a tendency to take place. The second is a tendency by people. The third is a tendency by the incident. Fourth, organizations tend to use. The context of an international brand with industry leading brands (competitors), a cooperative enterprise, etc., in the eyes of a large number of domestic consumers, in fact, it is equivalent to star in brand communications, and clever use of this grafting strategy halo star for the internationalization of the local brand image-building, also can play very good results.