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Ceramic industry in urgent need of amendment to the "market for technology" strategy
- Published: 3 Jun 2009 03:35:32
- 20 years ago, in order to promote the development of the domestic ceramic companies, was widely used to introduce advanced technology from abroad, production equipment and measures. At that time, there is a saying that "market for technology." Most of ceramic enterprises in China, the "market for technology," the first original intention is to achieve a win-win strategy. But now this strategy has been subject to considerable doubt. So who is the biggest winner in this? It is clear and abroad enterprises. From the present situation, large amounts of equipment and technology (some technologies such as spin-offs formula) developed ceramic sell it to you, whether it is the West, Italy, Spain, Japan or the East, and their ceramic products is still in the international market need not occupy the dominant position of doubt. At present, construction of sanitary ceramics products, while also unstoppable momentum, a lot is sold to the international market, but After looking some accounts, still only earn a little money and sell the resourcesmoney.
Originally, the foreigners take advantage of China's International Exhibition, with equipment and technology to China to sell, and some even engage in a joint venture is to make money. If you do not give people the opportunity to make money, it will not come. In fact, in this process, China's ceramics industry has developed very quickly indeed, the use of only a dozen years of effort, it will be upgraded to ceramic production in the world. But when we slightly when some of the capital, naturally has to bargain with foreign counterparts or to talk about the strength of the distribution of benefits. International Ceramics Fair in the experience of a number of cold, the majority of foreign enterprises in dealing with their Chinese counterparts also are becoming accommodation becoming calm mind, with some respect. However, the end of the year when we count what really should be the interests of their own, we can not but give certain sigh. Although the export of so many products, but is rarely effective. The original number of key technology, especially technical know-how and intellectual property rights by developed countries still have, and our enterprises has not really got any. Most of the lack of domestic ceramic companies the ability to develop the international market and did not create their own brands, most of the exports take the OEM approach is low-priced exports, profits earned by them, the interests of the redistribution of the market is in the hands of a knife foreign hands. In addition, the treatment of "market for technology" strategy, and some companies not to use this valuable opportunity, a good digestion and absorption of foreign advanced technology, but obsessed with foreign cooperation to the common occupation of the domestic low-end market, thus weakening more the enterprise's own capacity for independent innovation.
We do not have the original self-developed original technology, an international meeting in the production of marketable products using a new type of ceramic glaze, pigment, pigments and form a variety of new support materials, are imported from abroad at high prices. Market for the past we have technology, the cost is very expensive, as a result of losing the market now in need in the international market to develop their own, they have been seriously hampered and the resistance. Therefore, in this case, the need to carry out the liquidation policy of the past. Although the initial "market for technology" strategy, in order to bring us many benefits, but in fact really made us innovative capability of enterprises and brand building capabilities, has been seriously injured. By now it should re-examine the time has come. Past the "market for technology" strategy, put a full stop should be the number.






