Buy regionalization skimming a marketing channel

Published: 3 Jun 2009 03:35:15

Since last year, buy this new type of marketing tool gradually warming, a growing number of manufacturers were used, and have achieved good results, for the dull and deserted ceramic take the lead in the market to find a way out. Especially since this year, more and more manufacturers join the list of buy, in order to explore the ceramic industry has a mature new marketing channels. PgiBestCeramic
PgiBestCeramic
The reason why skimming call marketing, is drawing on the concept of price skimming through channels to buy the new model, the consumer has not yet entered the building materials markets, take the initiative to lead in the manufacturers under lock in the specified products and between brands. Such marketing practices, it was known as the "sharp pinch," On the one hand, consumers may think that they used in the ceramics production base will have more choice of consumer psychology, on the other hand, can fully grasp the enjoyment of manufacturers buy more psychological price, and then prepared to be supplemented by tourism companies, catering and so on-line services, the market's most pressing tightly grasping consumer groups together to reduce or even loss of competitors into the store, select products, compared to the consumer the opportunity to take the lead in the market among consumer groups, the "skimming." PgiBestCeramic
PgiBestCeramic
Organizations as a result of this year, buy more and more manufacturers, the market continued to be over and over "skimming", stationed in the existing markets to expand their businesses in the face of homogenization of products, price homogeneity, and homogeneity of services, the marketing strategies adopted by homogenization of the cut-throat competition, if not taking the initiative to go out and buy factories together the activities of organizations, it can only be surrounded by competitors and the hunters are facing greater pressure to survive. PgiBestCeramic
PgiBestCeramic
Of course, do not buy what is not a manufacturer, a city which can be carried out. Large group of owners, after all, the transportation, accommodation, meals Laksa is a difficult and complex work of the Organization, in particular, away from the ceramic-producing areas of the city, buy it more difficult to exist. In addition, consumers from the factory, as a result of market information available to plant around the city than the consumer is much less, more businessmen and merchants in the comparison and choice between, pottery and ceramics markets between producers Comparison of psychological weak, together with transport, accommodation and other travel costs are high, therefore, greater use of "" the channel to bargain with the merchants, went to a production base is not likely to purchase. PgiBestCeramic
PgiBestCeramic
In contrast, ceramics producing areas of the cities surrounding areas, as many consumers, designers, project customers and the manufacturers have more or less intricate relationship, and travel costs are not high, there are likely to become the first manufacturer organization the object. Ceramic-producing areas such as Foshan, there has sent many companies in Shenzhen, Guangzhou, Zhuhai, Zhongshan, Jiangmen and other activities around the city buy, and then one after one after another. There are several properties surrounding the opening of which, immediately began to have business owners to buy Foshan, so as to promote the purchase of this new channel of the growing fire. PgiBestCeramic
PgiBestCeramic
From the above analysis we can see the shallow, buy a skimming regionalization marketing channels, on a city for retail customers for the Home of the first to force a new approach. As long as manufacturers work more closely together and identify opportunities, take the initiative, we will be able to in the intense market competition to become the first cut in the market "cake" of the pioneer, in order to get the best sales.