Science and marketing system to build "win" then a new pattern pottery industry

Published: 3 Jun 2009 03:34:56

Foshan Ceramic made in the past few years rapid development, business competition in the market the product through war, price wars, advertising war, war service, public relations war, speculation warfare, war of words, channels of war, end war, war, such as brand between various types of market, this track has, like other competitive industries such as home appliances, such as fast-moving consumer goods, we can easily find a market in each stage, there were in the battle to obtain the opportunity to fast-growing, of course, there are more people while in the fighting, "a heroic death", as the global economic situation changes, changes in the real estate industry, building ceramics industry competition the market has basically taken shape, the market began to enter the era of full competition. DeDBestCeramic
DeDBestCeramic
In the new competition, the traditional tactic of relying on a continuous probability of becoming less and less profit, in the new competitive situation that can make an effective form of marketing value-chain system, and work together for effective competition, then who will be able to new competition to go further, and even become the new king. DeDBestCeramic
DeDBestCeramic
Now many companies are still looking forward to be able to give "one stroke enemy," the fifth stop of the technology of "God" or "Master" appears to danger in the turn for the better,, become dark, the short term may be a relieving the immediate need of the ever-changing market environment, only a "stunt" How far can it go? The construction of a complete marketing system for enterprises to establish a coherent, orderly operation of the "missile combat system", that is, effective analysis of defense, the organization can effectively attack both reduce the risk of marketing can continue to profit. Analysis of century-old heritage of outstanding enterprises (such as Coca-Cola) have a very complete marketing system and marketing system from their many marketing elite culture. Ceramic-based long-term development of enterprises should be to resolve the current marketing sales, marketing, regardless of organizational structure failure, the process of fuzzy and many other issues, the overall macro to set up a complete marketing system. DeDBestCeramic
DeDBestCeramic
The establishment of a complete marketing system and the steps in the structure with the building similar to ISO quality management system are the focus of customer-initiated standardization, procedures, and information-based control system, marketing system is proposed to improve the following steps: 1 set up system for the implementation group to plan the work of all division of labor, the system group to have the participation of decision-making; 2, assessment of resources to establish a suitable framework for the marketing, the need for standardization of the functions in this regard to assess the integrated enterprise marketing resources, avoid exaggerated unrealistic copy the model of business excellence, led to loss of follow-up to the effectiveness of the functions of the building, which is the establishment of marketing system is a crucial step; 3, details of previous work in the standardization of marketing and into the system and establish procedures and individual departments standards to guide the operations department, the step is complicated work, there is a long-term process of continual improvement, with particular attention to staff in order to achieve personal goals to take the short cut, coupled with the negative corporate governance, and ultimately become a mere formality; 4, the implementation of the outcome of the design of the form control and evaluation mechanisms; 5, the system periodically by department or by the system to inspect and improve upon the appraisal. These steps are in the enterprise based on the existing effective integration, improving the marketing value chain of blind spots, not to expand the scale of large-scale construction, waste of corporate resources. DeDBestCeramic
DeDBestCeramic
Marketing system of detailed planning process also involves the general such as: coordination, process standards, the work of the past, a systematic summary of marketing, market research, competitive analysis, on the whole idea of marketing strategy and objectives, the specific marketing strategy and strategy into specific marketing plans, financial analysis, marketing plan, marketing planning and implementation of assessment and monitoring, etc., as long as the step-by-step business would surely benefit.