Just grasp the core advantages of ceramic products marketing is really simple

Published: 16 May 2009 19:47:56

I have too much excitement at home visit ceramic manufacturers, they will be the leading sector is the sales department, a number of medium-sized enterprises and even the development of the domestic sales, export, marketing, customer service and other departments, sales director at an annual salary of more than 300,000 numerous, and not to sales has significantly increased.

I am not exclusive emphasis on sales of businesses, on the contrary, I very much value the marketing business. Methods mentioned here, no doubt including the marketing methods and forms of packaging products. You said you a very good product, what is good? And then you say a lot of how the performance indicators and the number of procedures have been made; the products that you light, and pressure wear-resistant, with many more years will not be so bad, half-listening to consumers , at a loss, sure.

Recently, online marketing in disseminating a little story: A first-line marketing staff to more than 40-year-old housewife selling ceramic tiles, ceramic tiles in order to illustrate the degree of hardness and wear resistance, he let the woman take a hammer and nails himself to the tiles on the out, the result does not scratch or broken tiles.

This is the simplified form of marketing!

"Win in China" in the second quarter 36 Shinzo 12 matches, including a team player is water electrolysis machine, the CEO introduced the electrolysis machine how to tap into pure water, electrolysis machines, introduced to the potassium, magnesium, how to break down substances such as iron balance, hear a few judges look at a loss. Later, "giant" awakenedTouch the phrase: "If your machine decomposition of electrolytic water fish, can it be than in the ordinary tap water to live longer?"

This is also a simplified form of marketing!

Ma's comments and the more wonderful finishing touch: a CEO should first of all their products with the most simple language to tell people across the country, is not to say that the master requested a marketing business will be able to win, you are the owner of products!

Many of our products in research and development of enterprises, the production process, and even analysis of market prospects are impeccable, and as such, we want all the benefits of our products are introduced to consumers, wish to personally visit with them products from R & D to production out the entire process, resulting incomplex, not only can not grasp the core product strengths, so that consumers feel that there is also suspected of. So I think: the complexity of technology products and then there will be a prominent feature, and then the product will be perfect to have a better product than the other core strengths. The core advantages are talking about here is not only the advantages of ceramic itself must, in addition to the advantages to be more unique advantage. For example: detergent need to have washed the dishes clean, it is a nature of its advantages, but of "white" detergent has a unique advantage, that is, "not to hurt the hand, no residue," which is " Li Bai, "The selling point of detergent.

Every enterprise should be responsible for all marketing their own products master, to thoroughly understand their products, the marketing will be able to simplify, we can surprise move.