Efforts to create "Zibo ceramics, contemporary country Kiln" Brand

Published: 22 Jul 2009 07:47:33

Before the founding of the PRC, Zibo City, the ceramic industry is still very primitive mode of production. People use songs to describe the situation at the time: "cattle gap mill, donkeys playing field, forming billet hand, rely on the sun-drying, a kiln-breaking round, surrounded by several Xiaocaohu room." Products only pots, bowls, tanks and other coarse ceramic goods, notGordon. Modes of production for thousands of years in the late 20th century, 40 are still rigidly repeated. As a result of the impact of war and famine, the majority went out of businessworkshop production, ceramics devastated. To March 1948, on the eve of the liberation of Zibo City, the city's only hill Boshan, Fukuyama, Northridge, Wulong, Zichuan District, the first River Weigan five areas of production such as ceramics,survivors, only 78 workshops, 1387 people employed. Since the founding of the PRC, Zibo City experienced ceramic industry from small to big, from weak to strong development process. Which have been "three years of natural disasters" and the "Cultural Revolution" of the interference, but the cadres and workers of the city's ceramics industry has always been hard work, self-improvement, out of a continuous transformation and upgrading of innovation and development. 60 years after the founding of the PRC, Zibo City, the development of ceramic industry can be divided into six stages: (A) the full restoration of production and the completion of socialist transformation 1958 ~ 1949 of 10 years, Zibo City in the ceramic industry in the ruins of the resumption of production, and through the establishment of state-owned ceramic enterprise, on the socialist transformation of private ceramic industry, ceramic industry achieved by the decentralized production workshops to focus on the the development of factory production changes. May 1948, People's Nationalist government took over the operation of Mountain View, Bo-ming ceramic factory, Zibo City established the first state-owned ceramic enterprise. In Boshan, Zichuan rental owners ceramic production equipment, 10 the government set up a, later reorganized as the local state-owned andZichuan Boshan ceramic factory, which is Zichuan Boshan ceramics factory and the ceramics factory of the initial stage. New investment in 1954 porcelain of Zibo. At the same time, individual handicraft co-operative organizations, the privatepublic-private partnerships, corporate restructuring and joint venture plant, forming a ceramics factory Boshan later, Zibo Industrial ceramics factory, ceramics factory Fukuyama, Zichuan ceramics factory. Changes in production relations, and promote the technological upgrading of enterprises and equipment updates. Electric grinder grind pull instead of cattle, up Mud mud system instead of manual, electric motors instead of hand wheel rotation. Will be straight into flame kiln kiln flame Semidirect, down draft kiln. This is the technological upgrading of Zibo City in the beginning of ceramics. 1949, the city's daily output of 17.86 million ceramic. 1957 export porcelain ceramic Zibo 240000, Zibo Ceramics started to go out of the country. Ceramics for daily use in 1958 production of 88.53 million. (B) focus on technology innovation, expand the production base 1968 ~ 1959 of 10 years, Zibo City ceramic industry manufacturing base into the building phase of the expansion of production scale, the innovative ceramic production equipment at the national forefront. During the construction of a number of large-scale investment in production plants and research and tertiary educational institutions. Including the Institute of Ceramics, Zibo City, Zibo Xinhua porcelain, porcelain of Zibo Health, Boshanceramics factory and the ceramics workshop in secondary school, as well as art pottery factory in Zibo, Zibo clay mineral, Zhangdian ceramics factory, Zibo Ceramics Machinery Factory repair system. 60 years, the city of Zibo ceramic technological innovation caused a sensation throughout the country. D. The successful development of the automatic molding machine, automatic dryers Demoulding chain, the system-box machine, cylinder automatic molding machine products, daily-use ceramic tunnel kiln and other production equipment, thus giving rise to a revolution in ceramic production process. Among them, the development of ceramics factory Zichuanknife plate molding machine, for thousands of years instead of the manual operation, productivity grew by tens of times, won the national invention prize. This is the first of China's ceramic industry to create a national invention award. Boshan the successful development of a ceramics factory in China's first tunnel kiln ceramics for daily use. To achieve continuous firing of the product, the end of a ceramic kiln for thousands of years history of intermittent production, improved production efficiency. Ministry of light industry in the country to promote the ceramic-producing areas. At the same time, Zibo City Institute of Ceramics and ceramic enterprises also successfully developed a high fever and somequalitative temperature ceramics for daily use, industrial ceramics, new varieties of ceramic pigment. Ceramic industry in Zibo City, the main products of the semi-mechanized and mechanized production. Ceramics for daily use in 1968, the city's production of 106.24 million, export porcelain 20,440,000 deliveries. (C) the exclusion of the "Cultural Revolution" interference, move forward in the face of adversity 1978 ~ 1969 of 10 years, Zibo City ceramic industry has withstood the "Cultural Revolution" serious interference and destruction. In this regard, the cadres and workers of ceramics were difficult to resist and struggle, ceramic production in the face of adversity forward, product innovation first emerged. Ceramic products in order to change the situation of low-grade, and Zibo Boshan ceramics factory in Jiangxi Jingdezhen porcelain many times to study the "blue and white" and to learn from Hunan Liling "underglazed color" technology, but are not very effective. "Going its own way, to create their own style and characteristics" have become our consensus. Ceramic companies in Zibo City Institute of Ceramics, Zibo City, Boshan ceramics factory, Zibo porcelain technical research, the successful development of the quality of the talcdaily. The project is abundant in our province as the main raw materials of talc to produce white milk, Lu celadon, ivory yellow porcelain three new varieties. Its white, semi-transparency, mechanical strength, thermal stability and other indicators are up to the high level of daily. The successful development of the project, breaking the "no good since ancient times, the northern territories, the southern porcelains brands," the findings can not be rewritten in Zibo Cityproduction of high-grade daily-use history, for large-scale development and production of high-grade daily-uselaid a the basis of the results of a national invention prize and the 36th Brussels Eureka World Invention Fair Gold Medal. During the research and development of a fast-drying, machinery grouting, heavy firing, roller kiln DECORATED new technologies. Digestion and absorption and the introduction of innovative new technologies shape the roll. The successful development of piezoelectric ceramics, transparent ceramics and other products. Successfully developed a series of color glaze,Jinshuiand adjust ink color printing, color screen, such as acid-resistant new materials, innovation has been carved porcelain, ceramic art painting GLAZE. Period, light industry in Shandong Province established a School of Fine Arts, Hongshan ceramics factory and a number of township enterprises ceramics. Ceramics for daily use in 1978, the city's production of 175.04 million, 69.39 million export porcelain. (D) focus on product innovation, to create the style characteristics of Zibo 1979 to 1988 of 10 years, product innovation has become a prominent feature of the new ceramic materials, new products have emerged and changed the face of Zibo ceramic industry. 1988 "Red Flag internal document" (No. 5) published the "based on the new - Zibo ceramic industry development strategy," the signed article, the "establish a new concept, the use of new technologies, develop new products, open up new markets" strategic approach to the 16-character, Zibo City of innovative ceramic industry experience. During the ceramic company in Shandong Province of professional manufacturer of scientific research units and joint development of new materials, developed by LU Yu-porcelain stone filled a long gap in fine porcelain, invented by third countries. Research and development of high-quartz porcelain third by the State Technological Invention, Zagreb, Yugoslavia was the 15th International Invention Fair Gold Medal. Developed and refined stoneware has become the main export products. Also developed bone china, porcelain Xinyu, golden porcelain and other new materials, new products. Zibo City exquisite ceramic products, the performance of the fine and decorative new and formed a unique style of Zibo. From the 80's, Zibo Ceramics for Zhongnanhai, Great Hall of the People, such as the selection of the Diaoyutai State Guesthouse and boarded a large number of senior domestic hotel "" and travel on the sea, are sold in 58 countries and regions . In technological innovation, has successfully developed a plate product line of automatic molding, automatic rolling machine, vacuum plaster mixers, energy-saving ball mill, blank porcelain polishing machine, energy-saving tunnel kiln, porcelain-like flame burning tunnel kiln reduction, automatic referral line machine, computer-controlled tunnel kiln firing nearly 30 kinds of new equipment. which automatically rolling machine, 80-meter tunnel kiln energy-saving invention by third countries; 280-type ceramic referrals for domestic first-ray machine. Period, through the establishment of a number of horizontal township enterprises and scientific research and production of the Commonwealth. In 1988 the city's daily output of 282.38 million ceramic, high-grade daily-use4690000, 64920000 export porcelain. (E) to accelerate the pace of development, the realization of economic transition 1989 to 1998 10 years of ceramic industry in Zibo City, the party's principles and policies of reform and opening up under the guidance of change in the system to a market economy. Actively participate in international competition in the market, bring into full play the advantages of technology and resources, the introduction of foreign capital, established a joint venture to expand the scale of foreign exchange earned through exports. Actively raise funds to carry out large-scale technical transformation. At the same time, in order to focus on product innovation to enhance the technological level of industry-wide. Period, the founder of Dongbao ceramic Co., Ltd. Shenzhen,Ltd., Zibo porcelain Co., Ltd. joint venture. Ceramic companies in Shandong Province province set up 32 enterprises in Shandong Ceramics Joint Corporation, the first self-made import and export rights. After the rapid development of export-oriented economy, exports, delivery value, the amount of foreign exchange in China's major producing areas in the second ceramic. Zibo City Ceramic become pillars of the industry's export trade. In the utilization of foreign capital to expand production scale at the same time, a group of high technical content of the technical projects completed and put into production. Among them, the ceramics factory Boshan a total investment of 40,400,000 yuan technology of high-grade porcelain workshop project, the history of ceramic industry in Zibo City, the largest technological project. Constantly adapt to the needs of the market launch of new products. Use of local raw materials, "China Stone Pengyang" porcelain Luguang developed scientific and technological progress in Shandong Province was the first prize, a gold medal at the Eighth National Invention Exhibition. Synthesis of research and development of bone and porcelain technology is representative of innovation. The project was national technical, China's ceramic industry is the highest technological invention awards. To expand the production scale synthesis of bone china, the Tao Group, Huaguang Group professionals have built a production plant, such as porcelain Guohua private enterprises have also organized a specialized production. Linyi and Jingdezhen in Jiangxi province and other places more than the introduction of ceramic companies in the technology for industrial production. 1998, the city's daily production of 438.2 million ceramic, high-grade daily-use8600000, 274390000 export porcelain. (Vi) deepen the reform of the economic system to form a new pattern with the times From 1999 to 2008 of 10 years, in April 1998, Zibo City party committee and government to carry out the industrial management system, ceramic companies in Shandong Province was placed under the city-owned Economic Enterprises, Boshan, Zichuan District management. Basically formed silicon Shandong Court, Huaguang Group, the Tao Group's leading role and led the development of private enterprise can flourish new pattern. Shandong silicon Court in Shandong Province by the Portland Research and Design Institute of the overall restructuring of the Bureau of Industry and Trade Enterprise Group integration. They focus on high-grade daily-use, high-tech ceramics for scientific research and development, and achieved nearly 200 scientific and technological achievements, more than 80% results into productive forces. They Degussa joint venture plant, set up Zytech Ceramic Pigment Co., Ltd. Zibo. And then change partners, and the world's largest ceramic glaze paint, enamel paint suppliers Fulu Group United States, set up Fulu Ceramic Pigment Co., Ltd. Zibo, become the largest high-grade ceramic pigment manufacturers. "Silicon Court card" ceramics for daily use by the title of famous brand products in Shandong, the Chinese brand name. The introduction of the 50th anniversary of the founding of the "Chinese Dragon" state with porcelain, into a high-grade daily-use characteristics of the Chinese nation on behalf of. Beijing Olympic Games to provide their high-end gifts of porcelain, by the Beijing Organizing Committee presented to heads of states and international friends, on behalf of the Ceramic Art of China's highest level. Huaguang Zibo City is the largest daily-use ceramics enterprises. They focus on brand building, was foundceramics for daily use for the Chinese industry's first well-known trade mark, brand name in China, as a national priority to protect the national brand. Huaguang Group, China Federation of Industrial Economics was awarded to the world famous brands to enter the most competitive enterprises. Also in 2006 developed a new high-grade materials - China celadon. They are very focused on browser-based design and decoration innovation, given the cultural connotations of ceramic products. Design of a "harmonious, 2007," Coffee, "a harmonious China pot", "2008 Beer of passion", "Olympic Sailing beer with" and other products, the Museum of Chinese and foreign well-known in the international ceramic pottery and the National Assembly in more than Design Competition award. Works Tao Group is a joint venture with Japan's Asahi Glass gradually built up the largest glass-refractory group, the national base for the industrialization of new materials enterprises. They introduce a world-class testing, testing equipment, and built a set of new product development, testing and personnel training in one of the R & D base, the company dedicated an annual output of 5 million tons of refractory materials, products widely used in light industry, building materials, electronics, metallurgy industries, export more than 30 countries and regions; the group of high-grade daily-use ceramic production was Chairman Mao Memorial Hall and the State Council General Office, the Diaoyutai State Guesthouse and entered the hotel, such as Dalian International Senior hundreds of hotels, restaurants selected. With the deepening of economic reform, the gradual withdrawal of state-owned assets and enterprises, Boshan ceramics factory, porcelain of Zibo, Zibo ceramic art works, such as bankruptcy and reorganization of state-owned enterprises one after another, these enterprises replaced by diverse forms of ownership. However, Zibo City, the state-owned ceramic enterprise credit. Zibo City, they provided an important source of finance, they bear the cost of the reform, the technical results of their many enterprises to share their talents nurtured to become the backbone of emerging enterprises. During the private economy has developed ceramic. Taishan Porcelain Co., Ltd. Zibo, Shandong Guohua Porcelain Co., Ltd., Zibo, Shandong Province China International Ceramics Co., Ltd., Shandong Futai Ceramics Co., Ltd., Zibo ambitious Ceramics Co., Ltd., Zibo porcelain Jinma Co., Ltd., Zibo porcelain Strong Co., Ltd. private enterprises show a strong momentum of development. Boshan in 2001 established the Grand Ceramics Industrial Park, Jin Park, 25 enterprises, the annual production capacity reached 100 million. Into the park in 2008 more than 100 enterprises, achieved sales of one billion yuan. Ceramic is the characteristic industry in Zibo City, Zibo City for the media to ceramics, from 1990 to 1995 held in China for 6 years Zibo International Ceramics Glass Arts Festival, from 2001 to 2008 were held for 8 years Zibo China International Ceramic Fair. In 2005, Zibo City, was awarded the "China Ceramic City" title. Second, Zibo City, the status of ceramic industry After 60 years the development of ceramic industry in Zibo City, has formed ceramics for daily use and artistic porcelain furnishings, garden ceramics, high-tech ceramics, high-level refractory material, ceramic machinery, ceramic materials, packaging products, scientific research and development, personnel training, such as a wide range of ceramic production systems. Products covering the whole country, export more than 80 countries and regions, has a high reputation both at home and abroad. (A) The total amount of large economies of scale. In 2008, the city's total of 287 ceramics enterprises, 78,000 were engaged. The annual total industrial output value of 8.6 billion, sales revenue of 8.5 billion, profits and taxes 740 million yuan, of which 460 million yuan of profits. Exports 162 million U.S. dollars. The production of ceramics for daily use 850 million, of which the high-quartz porcelain, bone china, porcelain and other senior strengthening magnesiadaily output reached 126 million, 486 million export ceramics, structural ceramics, functional ceramics and other high-tech ceramic output reached 2000 million yuan. (B) optimization of the organizational structure of the growing. Ceramic industry in Zibo City, has formed a center of radiation of the ceramic industry clusters across the province. Zibo City, the new ceramic materials have obvious advantages the new types of porcelain, ceramic production in the province accounted for 54% of the total, is the largest industrial base in the province. Continually optimize the organizational structure of enterprises, state-owned large and medium-sized enterprises, the basic conclusion of bankruptcy reorganization, the assets to further enliven the stock, a large number of private enterprises to the rapid development of our province to become the backbone of the ceramics industry. 287 daily-use ceramics enterprises, private enterprises accounted for 55%, 30% joint-stock enterprises, Sino-foreign joint ventures and other forms of enterprises and 15%, the formation of a variety of forms of organization structure of the system. (C) the product mix continued to improve. With high technical content, with independent intellectual property rights to strengthen the magnesia porcelain, bone china, high-quartz porcelain, Chinese porcelain, fine stoneware glaze colors and other seniorand export daily-use porcelain as a leading product, export ceramics in the proportion of high-end products increase in the level of a single exchange rising. Ceramic arts and crafts products rich in cultural industries has become an important part. Meal tea and coffee are, guest houses, hotels with porcelain and art ceramic technology products, multi-color glazes, pigments, Jinshui, gold paste, ceramic flower paper decoration materials have been developing steadily. For national defense and military, information engineering, chemical industry, machinery, aviation, electronics and other areas of functional ceramics and structural ceramics R & D and production accelerated, high-tech ceramic output value accounted for 20% of GDP. (D) made a major breakthrough in brand strategy. "Zibo ceramic kiln contemporary country" brand expansion, expanding the market Zibo Ceramics brand. Zibo Ceramics has become a national star-level hotels with porcelain and the first choice, as a State ceremony, the friends both at home and abroad a wide range of museums and international collections. By 2008, Zibo City, China's ceramic industry have two brands, a well-known trademarks in China, the national exemption product 5, China's ceramic industry brand six, seven brands of Shandong Province, Shandong Province 5, ceramic industry in Shandong Province 12 brand-name. (E) the results of technological innovation significantly. Ceramic many professional and technical personnel. High above the more than 220 titles, national experts, to enjoy special government allowances of the State Council and provincial, ministry, city-level experts who have made outstanding contributions of young and middle-aged 40, master of Chinese ceramic art 6, Shandong Province Master ceramic art 61 , Shandong Province, 26 ceramic artists. And Tsinghua University, Tianjin Polytechnic University, Qingdao University, Shandong Institute of Light Industry, Shandong Polytechnic University, Shandong Light Industry School of Fine Arts colleges and universities, such as the formation of a close cooperation between research. Shandong Research and Design Institute of Portland has, Shandong Institute of Industrial Ceramics, enterprise technology development center, Shandong ceramic industry, such as public technical service platform for scientific research institutions. Product innovation and remarkable achievements. More than 200 achievements in scientific research, of which 16 for the national awards, 48 provincial and ministerial awards. Zibo City in the positive achievements of the ceramic industry, we must also see the gap in advance. Are: First, the overall product technology industry is not high enough, the product varieties further increase product quality and the international advanced level there are many gaps in the international market are not enough well-known brands. Second, the level of technology, technique and equipment is not high. Ceramics are widely used abroad in developed countries the "HIP", high-pressure grouting and other advanced equipment, Zibo still blank. Third, the ability of technological progress is still weak. The configuration of R & D institutions, R & D levels, product quality control and there is a big gap between the developed countries. Fourth, the low level of industry specialization, there is no fundamental solution to the ", small and complete" phenomenon. Fifth, the lack of private sector personnel, scientific research strength is weak, uneven quality staff. All these problems need to be addressed seriously to upgrade. Third, Zibo City ceramic industry transformation and upgrading of the views of July 9, 2008, ceramic company in Shandong Province held a forum to develop the city's ceramics industry, the party secretary Liumade to Zibo ceramic kiln to create brand image of contemporary country. This is 60 years of Zibo ceramic industry continue to unswervingly follow the transformation and upgrading of innovation and development of a scientific summary of the road, Zibo ceramic industry as well as the work of transformation and upgrading of the explicit requirements. From now on, Zibo ceramic industry transformation and upgrading of the work should focus on this direction and objectives. Recently, Shandong Province, Zibo Ceramics firm has made a ceramic industrial transformation and upgrading the city's preliminary views. (A) the guiding ideology To the guidance of scientific concept of development, guided by the market, strengthen the independent innovation, according to the country to build brand image requirements of the kiln to achieve Zibo ceramic industry from extensive to intensive changes in the speed of growth by the emphasis on growth to focus on effective change in product structure, technology and equipment, brand image, business management, business management, a comprehensive upgrade and promote the city of Zibo City, from ceramics to ceramics major changes in the City. (B) objective The past three years, industrial transformation and upgrading of Zibo Ceramics objectives include: first, economic development goals: the improvement of the quality-oriented and rely on innovation, on technological transformation, to enhance the overall level of the industry to maintain a rapid pace of development. By 2011, daily-use ceramics to achieve output of 13.5 billion yuan, an average annual increase of 17%; profits 1.3 billion, an average annual increase of 21%; 210 million U.S. dollars export value, with an average annual increase of 10%, ceramics for daily use to maintain production at 900 million pieces, with a focus on value-added products and technical content. Second, energy saving objectives: to increase the comprehensive utilization rate of energy to a new level. By 2011, comprehensive energy ceramics for daily use 920 kilograms, more than 30 percent lower in 2008. Completely eliminated the production of coal-fired furnace, all above-scale enterprises through the quality management system and dual-certified environmental management system. Third, technological innovation objectives: to do a good job focusing on research and development centers, production and sales bases and brand building. By 2011, the completion of four research and development center (R & D center of high-tech ceramics, high-level scientific research and development centersdaily, high-grade refractory materials research and development centers, arts and crafts ceramics research and development centers), and built six production and sales base (high production and marketing of technical ceramic base, high-end hotel with porcelain production and sales base and export base for manufacturing and sales of ceramic, ceramic decoration materials production and sales base, high-grade refractory materials production and sales base, ceramic arts and crafts production and sales base), with independent intellectual property rights for the magnesium enhanced quality porcelain, Chinese porcelain, Lu and other high-grade daily-use porcelaina famous brand in China and Chinese well-known trademarks. Fourth, the restructuring objectives: to increase the proportion of high-grade daily-useto raise the exchange rate for exports of ceramic exports, to develop high-tech ceramics. By 2011, in order to strengthen magnesia porcelain, high-quartz porcelain, bone china, Chinese celadon, celadon Luand other high-end daily production reached 200 million, representing 58 percent growth in 2008. Increase the export of value-added ceramics to increase the export of high-grade daily-use, the average price of a single product to 42 cents, more than 10 cents in 2008. Breakthrough in the city's high-tech ceramic output 3.5 billion, the average annual increase of 21%. Is to upgrade the technological level of the five objectives: to raise the level of technology and equipment, do a good job of technology integration and configuration. By 2011, the realization of "HIP" new technology introduction, digestion, absorption and innovation, and gradually in all industries. The implementation of specialized production of ceramic raw materials. Enhance their professional level of production automation and to improve the level of labor productivity and quality. Do a good job in training of skilled personnel in various types of work, the establishment of the preparation of ceramic raw materials, product design, ceramics kilns, enterprise management and other professional engineers and technicians of the ceramic composition of the working bodies of experts, according to the actual needs of enterprises to solve practical problems. Give full play to the research and professional institutions and ceramic industry in Shandong Province in public the role of technical service platform, for enterprises to conduct technical services. Integration of personnel Ceramic Art, ceramics excavated cultural, arts and crafts to promote the industrialization of ceramics forward to. (C), the focus Ceramic industry in Zibo City, the focus of the work to upgrade: First, focus on the development of five series of products. Include: high-grade daily-use, arts and crafts ceramics, high-tech ceramics, ceramic equipment, pottery decoration materials. daily focus on the development of high-grade bone china, high-quartz porcelain, ceramic strengthening magnesia. improve the high-grade daily-use, complete sets of porcelain, colored glaze products, relief products, exports and international high-end market share. Focus on the development of art carved porcelain ceramic art, sculpture art, art glaze, garden ceramics, such as research and development with the unique flavor of the times and styles of art ceramics, the development of different consumer market with the technology of porcelain gifts, porcelain wedding supplies, tourism souvenir Ceramics . The function of high-tech ceramics used in priority to the development of ceramic electronic information, biological engineering, energy, transportation, precision machinery and other high-tech field of superconducting ceramics, electronic ceramics, biotechnology, ceramics, magnetic ceramics, such as photoperiod-sensitive varieties of ceramics. Focus on the development of structural ceramics used in metallurgy, electric power, aviation, chemical, and mechanical industries, such as alumina ceramic, zirconia ceramic, silicon oxide ceramics, silicon carbide ceramic, silicon nitride ceramics, such as varieties. Focus on the development of ceramic equipment, energy saving and environmental protection, efficient processing of raw materials, roll forming machine, high pressure grouting, automatic glazing line, computer-controlled kiln, such as process equipment. Focus on the development of ceramic materialsJinshui ceramics, ceramic lead-free non-cadmium pigments, ceramic glaze color temperature and other environmental health decorative ceramics and new materials. Second, focus on eight key business support. Include: New Materials, Shandong Si Yuan Technology Co., Ltd., ZiboCo., Ltd., Zibo Tao Refractory Works Co., Ltd., Shandong Futai Ceramics Co., Ltd., Shandong Taishan Porcelain Co., Ltd., Zibo, Shandong Province China International Ceramics Co., Ltd. Shandong Guohua Porcelain Co., Ltd., Zibo porcelain Jinma Co., Ltd., from the process equipment, independent innovation, technological progress, product mix, technical teams, business management, marketing, energy-saving emission reduction, etc. start to play a good model for demonstration and leading leading role. Differences in the implementation of daily-use ceramics, art ceramics and team development strategies, further integration of advantageous resources to strengthen the comprehensive strength of Zibo Ceramics. (D) take measures to 1, increase the enterprise integration efforts. Make full use of the financial crisis in the international business opportunities to re-shuffle to the leading edge enterprises, increase the difficulties of small and medium-sized or enterprise integration, improve the industrial concentration. Support the related upstream and downstream industry chain enterprises to establish strategic cooperative alliance, and enhance the ability to deal with market risk. 2, actively explore the domestic and foreign markets. Zibo City, take full advantage of the existing trading market, organizations in Boshan Daguanyuan ceramic, China ceramic town of wealth, the Chinese Ceramic Science and Technology City, Zichuan building materials of all kinds of marketing activities the city. Continue toannual corporate image display. Active in organizing the city of Zibo ceramic enterprises and China Hotel Association, China Tourist Hotels Association of Beijing, Shanghai, Guangzhou Hotel Supplies Exhibition International Hotel. Actively organize ceramic art business and to Hong Kong, Macao, Taiwan and Beijing, Shanghai, Shandong and other places organized the exhibition of ceramic glass in marketing activities. Organizations in Germany, France, Britain, Italy, Japan and other developed countries to study ceramics industry exchanges to seek cross-border co-operation partners, and strive to explore the international high-end market, and promote enterprises in the expansion of foreign capital. 3, do a good job of investment projects. Ceramic industry to speed up the construction of new projects the speed of production, and implementing the silicon Court in Shandong, Zibo Tao workers, Huaguang Porcelain 8 investment projects, including the fine oxide toughness wear-resistant ceramic parts, fused zirconia corundum, high-end exports of ceramic production lines, the use of low-temperature sintering of high temperature ceramic roller, high-grade bone china to expand production, energy-saving, standard ceramic raw materials processing, a total investment of 1.89 billion yuan, production efficiency can be reached sales revenue of 470 million yuan, 129 million pre-tax profits. The implementation of these projects, the increase in development, to ensure that the city's ceramics industry plays an important role in sustainable development. 4, to promote energy-saving emission reduction. Transformation efforts to increase energy-saving emission reduction, ceramics of all the use of clean burning fuel, furnace heat more than 90% utilization, the use of advanced automatic control of furnace technology and naked flame burning technology installed tomorrow. R & D to promote low-temperature fast firing technology, the use of low-melting clay materials, lower sintering temperature, saving energy consumption. Dry products at home and abroad to introduce advanced technology to improve the way behind the technology, compressed body dry cycle, and gradually promote the microwave drying, infrared drying and other advanced technologies. The processing of raw materials, forming processes and the use of energy efficient furnace equipment, to reduce energy consumption and production costs. 5, introduction, digestion and absorption of foreign advanced technology and equipment. Encourage enterprises to phase out, update the backward process equipment, supporting qualified enterprises abroad "HIP" "high-pressure grouting" and other advanced ceramic production equipment, digestion, absorption, innovation and advanced technology. Breakthrough in Zibo City, upgrading of industrial technology ceramics for daily use of the "bottleneck." Three years for the realization of Zibo City, the focus of ceramic production and upgrading of equipment. 6, to enhance technological innovation. Give full play to the Court of silicon Shandong provincial hospital workers, such as pottery professional research institutes, Shandong Ceramic Industry Association Expert Working Committee, the national industrial ceramic materials engineering and technology research center, focused on R & D capability, increase the new ceramic materials, high-grade daily-use, high-grade ceramic decoration materials, new type of ceramic machinery research efforts for the ceramic industry to provide technical backing. Ceramic integration of human resources, give full play to the institutions of higher learning, scientific research units, such as ceramic production enterprise the role of IT professionals, providing product innovation, quality testing, chemical analysis, technical training and other services. Ceramic technology to establish a database, providing domestic and international ceramic technology information services. 7, to raise the level of enterprise management. Emphasis on the basis of enterprise technology, standardized management, quality and environmental protection work, do a good job of ISO9000 quality management system and ISO14000 environmental management system certification, review the work. Emphasis on energy conservation, reducing consumption, promoting energy-efficient gas-fired roller kiln, tunnel kiln gas energy-saving new technology and actively promote the second high-grade ceramic firing technology, the promotion of second-generation ceramic-like, high-grade daily-use technologies such aslead-free glaze results in order to improve the technological content and added value products. (E) focus on the country kiln to create brand image To create "Zibo ceramic kiln country brand" image of ceramic industry in Zibo City, the ultimate goal of transformation and upgrading. The first is to increase the technology content of the brand. We should pay attention to use high technology to transform traditional industries grafting, through transformation, continuous elimination of outdated production capacity and equipment to accelerate the pace of product replacement, it is necessary to aim at the advanced international level, the active introduction of new technologies, new equipment to bring the overall level of Zibo ceramic technology on stage . The second is to highlight the characteristics of the brand. To highlight the design innovations, to study how to meet the market demand, do a good job of new materials, new types of replacement porcelain, it is necessary to study how to guide the market, leading the consumer, in the new style, new screen, the new decoration on the fuss, but also to reflect the geographical characteristics, so that brand integration and product characteristics of organic unity. The third is to maintain a good image of the brand. To strengthen protection of intellectual property rights. Intellectual property rights laws and regulations to strengthen the publicity and popularity, increase of patent applications for enterprise support, and strengthen the cultivation of intellectual property enterprises. At the same time, pay attention to international standards and strengthen the infringement of law enforcement and crack down on violations, to avoid disorderly competition. To enhance the cultural quality of the brand, innovation in design, focusing on international and domestic first-class level, inject more cultural elements to achieve the functional and practical, appearance and content of the organic unity of culture. We should do everything possible to maintain the existing brand name products at the same time, greater efforts to cultivate the brand and focus on cultivating a number of brands, brand products, so that more influential products to support brand, brand. (F) actively seek the support of the Government and to foster 1, do a good job, "Zibo City Planning ceramic industry views the revitalization of adjustment" and the implementation of the improvement. Optimizing the structure to highlight. Energy-saving emission reduction, project construction, the work efficiency measures. In accordance with the requirements of the scientific concept of development, determination and perseverance to continue efforts to ensure orderly development. 2, vigorously implement the talent strategy, open to attract entrepreneurial talent to Zibo "green passage", and actively introducing much-needed technology development companies, marketing and other professionals. At the same time, relying on institutions of higher learning and scientific research institutions, the training to do a good job training. To create an enabling mechanism for the emergence of outstanding talent, and build Zibo ceramic base of human resources industry. 3, improve policy support. Ceramics of the relationship between the major industrial development projects and key enterprises, in terms of land, capital, technology innovation, acquisition of equipment, industrial facilities, personnel and other incentives and support given tilt, the use of discounts, guarantees, subsidies, incentives and other means to encourage enterprises to support the ceramic industry to speed up structural adjustment and technological transformation. 4, step up publicity. Focused on important domestic and international media campaign to let more people understand Zibo, Zibo understand ceramics, set at a higher level of brand image Zibo Ceramics. In short, the Government should strive to upgrade to ceramic industry to create a good environment, to accelerate the industrial development of new ceramic and bounds. As the ceramic industry, ceramic enterprises should take the initiative to urge the Government to support the full use of preferential policies for good living, good efforts to resolve the transformation and upgrading of practical problems. (Vii) management and give full play to the role of industry Ceramics of Shandong Province Zibo City is the ceramic industry management department, also responsible for the Ceramic Industry Association, Shandong work. Under the new circumstances, how to give full play to industry management and the role of trade associations is the need to take seriously the issue. Activity is dynamic, as is the status

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