Production sites will be too large or the burden of ceramic enterprises?

Published: 22 Jul 2009 07:47:04

Why are there so many of the ceramics and sanitary enterprises keen to lap a lot and built many factories. On the one hand, because we in the industry for more than 10 years is only a short period of time developed, the majority of business owners are from a seller's market development period, and not really experienced the pain of overproduction, not to mention brand competition pressure; the other side, many people think the only plant large enough to attract enough advanced distributors. Why am I saying that the factory will become the burden of it? First of all, basically the whole industry has entered a phase of overproduction, and the brand has begun to enter the competition. In such a situation, enterprises, and competition among enterprises is the competition channel and brand, rather than the competitiveness of productive capacity. While opening up the factory style, but it requires huge capital investment and high maintenance costs. Even some kinds of flowers on the open space is also a need to spend money, the need for staff to maintain. Secondly, the time when the overproduction requires enterprises must focus on consumer research. Some of us do not know why the company would like to be under the foreigner is always a lot of orders, these orders do come knocking on the door from the right? When we fixed the top of the plant when the input is too large, it is not on the market and consumers do too much attention and study. At this time, enterprises can focus on how to plant above full capacity, so a non-selective non-stop orders into the situation, and ultimately can become a complete production plants, with reduced plant licensing. Otherwise, only be eliminated. In fact, consumers are more concerned about the performance of products and services to enjoy, they are not concerned about which products are produced in factories, and ultimately consumer choice will be oriented to "brand" rather than factories. As we go to restaurants to eat, but eat to care about what what kind of services, rather than attend to their concerns is how the kitchen, cooks look like. It is clear that in an era of overproduction, who mastered the resources consumers will have the right to speak. This is not difficult to understand why we have a number of large international brands is so keen on Chinese enterprises placing us so that we can do OEM, and they focus on the study of markets and consumers. Kentucky Fried Chicken shop in Guangdong, the bread did not even do, but from the factory package purchase, but that does not preclude the consumption of consumers into the store, and even consumers in the end even the bread is not to concerned about come from. Many enterprises are very large in scale, but why not high profits? Why does not R & D? Why take more orders can only be maintained? I think perhaps for the factories and enterprises have great awareness of the relationship. In fact, the factory does not necessarily mean that large enterprises are large enterprises, but also not a big brand, and big companies and brand names may not have big factories, and even there is no plant. Of course, society can not do not need big factories, but with further refinement of the social division of labor, focus on opening the possibility of the plant will become the largest professional processing plants, so the brand and focus its efforts on the operation of markets and brands. Win the brand to do business, the survival and development of space could be bigger.