One off payment of its ability to talk about the relationship between ceramics manufacturers in four phases

Published: 10 Jul 2009 22:02:10

As we all know, the world's friendly relations between countries can be divided into four categories: First, peaceful and friendly relations; Second, the relationship between trade; Third, strategic partnership; Fourth, political and economic communities (such as the EU). Value chain marketing channel development experience from the stage of great importance to manufacturers to distributors stage of great importance, and ultimately entered the stage of great importance to consumers. Ceramic industry manufacturers to develop the relationship between the change can be divided into the following four stages:

Trading co-operation stage. Simply put, is the sale and purchase transaction between the vendor relationship. This stage, between manufacturers and dealers are independent business entities, they go their own way, with the exception of business contacts, among them there are no other relations. At this point the leading manufacturers in the period, what is basically manufacturers, distributors to sell what little information exchange between manufacturers. Manufacturers focus on the dealers in the marketing, the manufacturers in order to complete the sales target, only concerned to promote their products to distributors, dealers regardless of the actual sales. In the process, the dealer is the manufacturer of the end of the sale. The characteristics of co-operation stage of the transaction, such as the manufacturers because the product is less than demand, market competition and disorderly, investment blindness, channel instability, the means and methods of marketing behind a small number of such products. This stage, the leading manufacturers, the manufacturers are at their infancy, are different from the way peers. d2iBestCeramic

Channels stage of development. Channels between the manufacturers is to establish cooperative relations oriented. Compared with the previous stage, the relationship between manufacturers, not only at the stage of a one-time transactions, more emphasis on long-term planning and long-term interests. Manufacturers focus on production processes not only in the sale should not be limited to selling products, but focus on the development and maintenance of channels on. Manufacturers can rely on a more solid, but this relationship with the mutual interests between the changes and developments in the possibility of rupture at any time. Infighting between vendors and blaming each other, passing each other, mutual shirk things occur from time to time. At this stage the question of the existence of the main problems: the after-sales service dealers in place, affects the overall effectiveness of marketing; manufacturers lack of understanding of the market, can not really meet the consumer demand; manufacturers between competing interests, non-uniform distribution of profits; manufacturers between the different interests, resulting in deterioration message; although there is cooperation between companies, but only a few simple cooperation; manufacturers is simple interest, may rupture at any time. Characteristics of this stage is that the market balance between supply and demand, manufacturers of high-speed growth, intense competition gradually, belonging to different dream counterparts. d2iBestCeramic

Stage of strategic partnership. With the increasingly heated competition in the market, products, services, prices, promotions and other means of smoke resulted in four markets, Fiberhome grievances. Both companies realize that the cost of replacing each other, so manufacturers need to select the strength of reputable dealers to establish long-term and stable partnership in order to detect changes in the market, seize market opportunities, to develop marketing strategies, in the market remain position. Instead, dealers and manufacturers need to establish a long-term stable relations, product sales to ensure the coherence, continuity of the implementation of policies of cooperation and work coordination. Between companies is a long-term strategic cooperation, the pursuit of the interests of maximizing the system, and its value is mainly embodied in the strategic process of coordination, information and two-way communication between the marketing activities of mutual interest and benefit. At this stage the question of the existence of the main problems: the mutual trust between the two sides is not easy to shape, the need for long-term basis; the interests of both the demands of different, more difficult to achieve balance; due to the reasons for the regional market, leading manufacturers of products and can not meet all the dealers; as a result of an imbalance between manufacturers, dealers can not keep up easily lead to the development of ideas factory, manufacturers can not be a good guide, such as distributors. This phase is characterized by oversupply, the manufacturers are hoping to find a good partner to form a strategic alliance is hard to go the same way with the dream. d2iBestCeramic

Choi Chi Union stage. Integration stage companies. Manufacturers mutual loyalty, future, mutual consideration for each other for each other's interests in order to achieve a win-win goal for the Union. Alliances between manufacturers, there are two directions: First, the development of manufacturing industries to the dealer. Second, the flow of large-scale manufacturers to the commercial development of the industry. Whether manufacturers or distributors, are in the process of realization of the industrial chain integration process. Alliances between manufacturers, there are three common modes of cooperation: First, vertical integration vendor cooperation model, and the other is the integration of vendor co-operation of capital, and the third is the horizontal integration of vendor cooperation. Industrial capital and commercial capital of the mutual penetration, marketing channels of the value chain and long-term interests of long-term strategy will enable manufacturers to achieve higher realm Union. As a result of economic globalization, as well as the rise of multinational corporations, manufacturers of "vertical integration", "capital integration" mode of cooperation has gradually been "horizontal integration" instead of co-operation model, which is built around a core of a factory species or variety of products, the formation of upstream and downstream manufacturers full strategic alliances. In between these companies, business flow, logistics, information flow, capital flow, such as the integration of multi-faceted operation. Belonging to share bliss and misfortune together when. d2iBestCeramic