Large stores of consumer weakness wrestling ceramics markets in-depth investigation Taiyuan

Published: 10 Jul 2009 22:01:02

 

Taiyuan, with a long history of 2,500 years of ancient Chinese, accumulated a wealth of historical and cultural background, Jinci, Longshan Grottoes, Mengshan Buddha, such as Peak towers are the city's famous attractions or old buildings, heritage tourism resources rich. Motor car ride from Shijiazhuang to Taiyuan, only 73 minutes, 200 kilometers away from the two capital cities, with more than two hundred kilometers per hour for the opening of EMU, the more closely the links between the. RcPBestCeramic

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We like big capital from the South or the developed cities in the two people first arrived in Taiyuan in 2500 that has a history of the city really be surprised. Because it is less than 200 square kilometers, the urban population is only just over 100 million. The city has a long history with the original is just a small town, it has become in recent decades compared to the provincial capital of Shijiazhuang, the difference between how much it? RcPBestCeramic

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However, with disproportionately large cities, in a radius of 10 kilometers of downtown, Taiyuan had no less than the intensity distribution of 10 large and medium-sized building materials stores. These stores are stationed in a large number of Chinese and foreign high-end ceramic tile in bathroom brands, such as Changzhi Road home had high-end foreign brands of ceramic tile on the bathroom area accounted for 23% of the total. Visit to a number of reporters in the store learned that the majority of dealers have been stationed in the local store to enjoy great popularity, such as the decoration of modern city, even homes, the east and the beautiful homes and other homes in question will be considered into the next put into operation six months Taiyuanshop, they are worth looking forward to that, some even into the contract has been signed. Reporter also observed that a brand with a store not far from the adjacent, or even have dealers and distributors, and that Wrigley decorated in a modern city and was home the Nobel in a case in point. Can be seen that the local well-known brands of sales outlets is a very intensive, it can be seen reflected in the fierce competition. RcPBestCeramic

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When asked about the large number of middle-and high-brand outlets and a large number of distribution together will lead to serious and even extreme competition in the market supply and demand imbalance, a number of dealers that have been accustomed to for so many years in the near-saturation of the market competitiveness of the state of tit-for-tat. Taiyuan agent in an interview with Mr. Sun Apollo, the run of six brand sanitary increasingly sophisticated consumers, he laments picky, covering gifts, delivery, installation services, including the operating costs accounted for a large portion of , dealers have to be squeezed profit margins getting smaller and smaller, so the retail level, the project is also due to the many competitors were forced to give up more profits. RcPBestCeramic

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There is reasonable. So many local stores for more than a decade has been to adhere to this market, in the face of the home and even outsidechain stores such as the "advance", they think there are a lot of their own room, of course, the market capacity and the potential consumers is the premise of all this. Reporter visited the city and found a modern decoration, this collection of ceramic tiles and other bathroom Museum Exhibition Hall 5 of the large professional building materials market, is said to have a 300,000 ㎡ area of the super. The most complete product range of "mega" stores, high-end show set in a wholesale and warehousing, a large number of middle-low categories of products are wholesale to cities and counties under the jurisdiction of Taiyuan, and some even from the hundreds of co-operation Linfen kilometers away, Changzhi and other places. RcPBestCeramic

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Taiyuan, and concentrate on more than the store, but is generally not popular wang. Friday was a day's visit to Orient House and home (about 1 km away), Pearl City and modern decorative ceramics City (adjacent), in addition to actually have a little house out of the crowd, the other three were deserted, a hall ( shops) are mostly equipped with only 1-2. The next morning, the weekend's popular In order to understand whether some wang again had returned to their homes in the Orient House and did not feel the obvious changes. RcPBestCeramic

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Interviews and investigations conducted in the period, the reporter learned that the public does not, such as Taiyuan, the rumors from the outside world and the rich coal, summary feedback from the survey information is "medium level of local consumption is low," but what is the force in support of the local large building materials and foreign markets and hundreds of brand building? Familiar with the status of the local real estate market dealers told reporters that the region under the jurisdiction of Taiyuan, Yangquan cities and counties and even cities, such as consumption and strong investment in business capital come home, pull the Taiyuan City real estate, building materials and other tertiary industry development. RcPBestCeramic

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This situation, and the Taihang Mountains on the other side the same as the provincial capital of Shijiazhuang, the city has a surprisingly similar. RcPBestCeramic