Shenyang, the next three years, changes in market trends Ceramics

Published: 10 Jul 2009 21:57:37

First, regional traffic has increased, in the high-end, high-quality traffic to increase significantly

High-end store opened in the traditional market area, both at the same time benefit from the format form. Will usher in a number of traditional markets with strong purchasing power in the high-quality high-end passenger; high-end stores will also be used to purchase the consumer enjoying the region the number of traffic-intensive profession. However, in general, traditional markets will benefit from a greater number. New World Department Store is like love in the five markets in front of shop, department store customers would have the New World would not love to go to five markets, but since it has been close at hand, and go take a look at the way no harm. Who can guarantee that they will not be cheap go after, attracted an array of goods and so generous? agPBestCeramic

Second, with the customer type of structural change, the traditional market image and after-sales service of goods will be further upgraded agPBestCeramic

Traditional markets to price-sensitive customers of customer-oriented, market promotion is also cost-effective as the main selling point to highlight the status of the wholesale distribution market, highlighting the image of low-cost market. With the presence of high-end stores, service-sensitive, brand-sensitive customers also came to the traditional market, which image-to-business goods, after-sales service to a higher demand. One can imagine that those who pay attention to store the image of exquisite decoration, service and detailed store will attract more customers stop. agPBestCeramic

Third, high-end brand in the shop is facing pressure to close or downsize some of the same type of store store agPBestCeramic

With the traditional market is different from the original ceramic high-end shopping stores, because the format will be the form of property conditions similar to those lagging behind in marketing and brand appeal, under the double whammy of weak, growth will be further squeezed, brands and high-high client will be a further decline in the number of passenger flow. Part of the international brand of China-made high-end bathroom products and bathroom ceramics brands, even in the presence of home-store sales that is bound to shrink significantly, the closure of the same type of store or stores to reduce their operating area will become an inevitable choice. Then in the low-end commodity products to fight the trend of the original high-end stores would be cause for concern, because at the Marriott hotel opened Museum of coarse grains can not be bypassed in any case the two problems: First, coarse grains Museum can not stand up to the level of profitability Marriott Hotel in the rental and management fees?？ agPBestCeramic

Correspondingly, the wholesale distribution of traditional market-based is easier to store the image with the goal of rationalizing the relationship between customers. As a result of independent stores can open the "Shark House" can also open the "Museum of coarse grains," to shape the image of the brand can be high with low, not only allows the atmosphere in the high-end brand image of a crane standing among chickens, but also allows many of the low-end have sufficient affinity brands. agPBestCeramic

It is conceivable that in the high-end brands to open in the traditional markets of the flagship store will be an area of great product and good services are sought after by consumers, as a sophisticated high-end stores with a necessary complement to the image store. agPBestCeramic

Fourth, if the Government is to guide the appropriate, construction materials industry will become a landmark in the region industry agPBestCeramic

Original ceramic ceramic sanitary district, only two major industry types, as the House had set up, a group of new business types of decorative materials will take root and flourish in the region: such as furniture, flooring, windows and doors, cabinets, home improvement companies,hardware associated with the decoration theme, will be the first settled in the region. As the House was the product positioning, target customers by location and store size restrictions, for the future of the region's home building industry, set aside a large space for the survival and development, the regional development of primary decoration materials market opportunity has come. agPBestCeramic

If the Government can properly guide the establishment of the surrounding wood, metal, paint paint, plumbing, furniture, etc. markets, rich in the region of three-dimensional decorative material construction materials, decorative materials will enable the construction industry to become the new leader of the region industries, to become the new regional economic growth. agPBestCeramic

In light of the above analysis, the northeast city of ceramic sanitary ceramics will continue to adhere to the wholesale distribution market orientation, adherence to high standards, management, market development, low-cost operating strategy, and actively respond to changes in the pattern of regional markets, for the upcoming rise to create a better region operating environment, easily respond to new opportunities and challenges. agPBestCeramic