Categories
- News & Events
- Industry Dynamic(422)
- Daily Used Ceramics(96)
- Ceramic Materials(93)
- Industry Report(92)
- International Market(150)
- Ceramic Culture(586)
- Ceramic Sense(338)
- Marketing Management(195)
- Consumer Guide(154)
- Friends the enterprise(169)
- Expo Information(111)
- Dynamic Enterprises(115)
Advanced search performance standards will be introduced or promoting integration
- Published: 10 Jul 2009 21:56:43
-
"Standard has been developed, although not enforceable, but does not care about the long-term is likely to lag behind the overall level of the industry." An Advanced search in the production of "electrical" reporter referred to the forthcoming September 1, 2009 implementation The GB/T22769-2008 "bathroom electric heating apparatus (Advanced search)" National Standards (hereinafter referred to as Advanced search performance standards), the publication of such views.
According to "electrical" reporter has learned that the Advanced search to follow the development of performance standards, "333" principle, namely, "1 / 3 of enterprises will be up to standard, 1 / 3 can be achieved through the efforts of standards, the remaining number of" light bulb explosion always , the mask is always on fire, "the Advanced search enterprise will certainly be out of standards." Hangzhou Electric Limited AUPU Marketing Lee Shui-shan, director of marketing, has introduced the basic performance standards of the Advanced search to follow this principle.
Mainstream enterprises to actively respond to the new standard
"Advanced search performance standards from the beginning has been enacted on a wide range of mainstream enterprise support." Said Dr Lee Shui-shan. According to some media reports, since May 25, 2006 the National Standardization Technical Committee appliances Advanced search performance standards in public assembly since the drafting of units, production enterprises, Wang Zhen Advanced search clusters on electrical AUPU secret war, both sides were well - declaration prepared for the final AUPU Electrical Appliance Co., Ltd., Hangzhou, Lanzhou Electric Co., Ltd., China Electric Co., Ltd. Zhejiang Austria to Horta Electric Co., Ltd. are involved in the formulation of standards. Today, the recommended national standards to be implemented, these enterprises are the "electrical" told reporters that they would vigorously.
"Participation in standards development for enterprises in the industry must strive for the right words, and strengthen the enterprises in the industry's influence." Advanced search performance standards of a relevant person in charge of drafting the business no secret. Guangzhou Midea Kitchen & Bath Appliance Co., Ltd. in charge of call quality Advanced search Jian also said that the national standard is a powerful weapon for market competition, standards and technology-related performance data, from the marketing point of view, products can become a selling point and sale of products in the promotion has been based.
"This standard specifies a number of detailed indicators, which is of most concern consumers. I believe most enterprises will be implemented." Flying birds did not become a standard electrical drafting units, the project manager is still the case, said Yi Hua. Shanghai Longsheng Industry Co., Ltd. family of sub-brand name Advanced search industry is also well-known products, its R & D Manager Huang Xiaoming confidently told reporters: "Although we do not have to participate in the formulation Advanced search performance standards, but the development of enterprise technical standards consistently high, I believe that the company's products can be achieved fully. "
Increase the cost of upgrading technology
According to the standard the United States and Guangzhou, one of the drafters of the Kitchen & Bath Appliance Co., Ltd. R & D engineers introduced Qunli Bao: "technical performance standards in the very strict requirements, many small businesses may not be able to target." Lee Shui-shan, the standards of technology and performance indicators are based on a large number of experimental data and market research developed. "We collected a total of more than 100 series of the market testing of products, covering a variety of products. We set the target of most of the enterprises can do, of course, there are 1 / 3 in order to do business on the must be 'reborn', including a change in the original business concept. "
"This standard will promote the product materials and manufacturing process changes, the product does not do well before the party asks. Some enterprises after the implementation of standards, the product will certainly increase the cost." Lee Shui-shan, for example, "for example, the glass bulb shells, many enterprises are using a soft bulb of quartz glass, explosion-proof the poor performance, but cost must be less than the explosion-proof properties of a good hard quartz glass. In addition, many products now filament thermal efficiency is not high, mainly filament processing technology and materials issues, light bulb to burn the four process will melt iron oxide to the tungsten filament in turn will affect the thermal efficiency of filament, and filament brittle, easily broken in transit. Advanced search performance standards for thermal performance and have the required earthquake resistance, a number of enterprises must be improved to reach standards. In addition, there are a number of enterprise products to use more non-metallic body materials, and thermal aging test or pilot overload distortion will occur, so the need to improve the quality of craftsmanship and materials. "
Yi took the view that if a number of small businesses do not implement Advanced search performance standards, they will not increase production costs and product prices are still able to maintain a lower level. However, he said that low-priced products of these enterprises in the short-term impact on the mainstream business. "Our mode of operation of the market, sales channels and consumer groups and those who had not the same as small businesses. We are the general store in a large household appliances, building materials market and the store sales, and they are mainly in the county, township general wholesale market."
Non-mandatory norms of the industry can be a powerful
Advanced search products in China has been no single national standard, after the main industry in accordance with GB4706.1-2005 "Household and similar electrical appliances Safety General Requirements" and GB4706.23 "household and similar electrical appliances safety of the special requirements of the indoor heater "2 safety standards as well as standard production enterprises. Therefore, standard-setting Advanced search performance at the beginning, they are good people in the industry, saying in regulating the development of the industry is very important, some people even called the industry's "magic."
However, the Electrical Appliance Co., Ltd. Zhejiang Baolan Manager Kim Peikang technology is still somewhat worried about: "Advanced search performance standards, although the technology to develop a clear threshold, but a large number of small business workshops on the recognition of universal standards is not high, if there is no mandatory to the requirements of national standards, is still unable to regulate these enterprises. "
It is understood that the "native" Advanced search for a certain degree of specificity of the market. Household Electrical Appliances Association of China Chen Gang, Deputy Secretary-General on the "electrical" said Advanced search market as a result of low barriers to entry, technical content is not high, the profits, the market attracted a lot of space wide investors, Advanced search market has become chaotic, fake more shoddy goods, products from the market price at the beginning of the highest drop a few thousand dollars up to now the lowest of two hundred.
Recommended standards for the ability to play the role of norms in the industry, Chen Gang believe that mandatory standards would not necessarily affect its efforts to standardize the industry, Advanced search performance standards for the development of the industry will not diminish the impact. "Right now, although not as mandatory standards promulgated, does not mean that the future will not be upgraded to mandatory standards.products in relation to the safety of products, their national standard-setting work has to be forced to promote." National Standardization Technical Committee, director of home appliances Li also said that national law can not be scale-free production enterprises. If enterprises do not implement national standards, at least the implementation of enterprise standards. In China, most of the products into the sales channels, if only the implementation of enterprise standards, it is difficult to distinguish between high and low level, many aspects of business management from sales will consider the implementation of national standards; At the same time, from the drafting of national standards through the development, promotion, re - to the implementation of a series of processes, has been in promoting the development of the industry.
Lee Shui-shan from another angle expressed the same view: "Advanced search performance standards focus on product performance and technical specifications, therefore, in regulating the market to protect the common interests of consumers and manufacturers at the same time, it is a greater role in promoting technology upgrade to extend the life cycle of the industry, which concerns the business lead from a cost performance, technology, and avoid vicious competition. In addition, the National Institute of Standards Advanced search from scratch and its move towards the international market further opened up access. "
Bath followed by the top national standards
In recent years, with the Advanced search close, set lighting, ventilation, heating and ceiling in one"integrated ceiling" (also known as top bath) products is very strong momentum of development. It is learned that 90% of the enterprises in the production of bath Advanced search Top Products. Zhejiang Electric Baolan Marketing Limited told reporters: "At present, the production of electrical Baolan focus has gradually shifted to the bath top products, bath products accounted for the top enterprises of all products 60% to 70%, our goal is to expanded to 80%. "
According to enterprises introduced in recent years, many enterprises as a result of the participation of top bath products began to highlight the quality issues. Enterprises to take advantage of some low-cost production of fake and shoddy products, such as the use of poor-quality electrical products and installation using metal stents and metal keel connection, high ceiling of the overall leakage of charged accidents, poor safety; there are many enterprises is concerned only with bucklecolor plates, such as color, as well as' window dressing ', to the neglect of the most important R & D Electric.
In view of this situation, "the ceiling of household and similar installations sanitary multi-function" (that is, the top bath) the drafting of national standards is in full swing, AUPU electrical drafting group of the then head of the unit standards. According to Lee Shui-shan said: "" Ceiling of household and similar installations sanitary multi-function, "the drafting of national standards group has held 3 meetings, completed the first draft is currently small-scale enterprises for their comments. We will be in June the fourth working conference held in the meeting, the draft will be distributed to our business, for the second half of 2009 to complete the formulation of this standard. "He also revealed that" the ceiling of household and similar multi-function sanitary installations, "the national standard, the heating performance will be part of the contents of this Advanced search directly quoted the relevant provisions of performance standards. "As the bath collection features the top products of products, the various components of the interaction between the performance of standard-setting when we are most concerned about the content." Said Dr Lee Shui-shan.






