The face of the "bottleneck" by the difference between the export of ceramics to solve problems

Published: 10 Jul 2009 21:55:30

 

As a global financial entities, as the U.S. economy recession domino effect, so that a number of industries in many countries are affected to varying degrees. By the financial crisis, our ceramic enterprises in the international market share quickly declined. Although the situation improved, however, export ceramics has yet to see the situationbonus. Ceramic Where's export business? qU8BestCeramic

First, the financial crisis has affected the purchasing power of Europe and the United States, the most obvious manifestation of that is the actual decline in purchasing power and ability to pay. The Middle East, Southeast Asia is affected by confidence in their purchase. Unstable situation, the future is uncertain for some time, so customers would rather wait a little macro news, the original can be more than the number of batches of more than exports, down a lot now, they dare not pressure stocks. Lack of customer confidence in the market, is also putting pressure on manufacturers. Their prices, manufacturers have the support of the new requirements. qU8BestCeramic

Secondly, the positioning of the enterprise. Export sales of some enterprises in the proportion of total sales are not large, mainly in the domestic market, which could also affect the expansion of the export of space. qU8BestCeramic

Third, the global slowdown in the pace of economic growth and weak domestic real estate market so that market demand Ceramic relatively Wang this year, together with a large number of additional new production capacity, production and marketing enterprises pressure. Perhaps selective before, select out of step with the rhythm of their own, recognition of cultural products and customers to do, and now the flexible way in order to retain. qU8BestCeramic

Fourth, the decline in profit margins. China's exports of ceramic products, prices, corporate profit margin has shrunk a lot. qU8BestCeramic

All these factors have become export ceramics "bottleneck." How to shake off the effects of these adverse factors? It should be noted the following: qU8BestCeramic

First of all, the difference between the channels of the building. Channels for the construction of the international market can also be diversified, three-dimensional. If the manufacturers of the product sales too dependent on middlemen or agents, will be very passive. Once the intermediate links problems, manufacturers will be a corresponding increase in cost. qU8BestCeramic

Secondly, the difference of product design. While the ceramic is not some fast-moving consumer goods, such as clothing, jewelry and other less obvious epidemic, changing so quickly, but we can not deny the existence of ceramic also a "trend" of the problem. We can only continue to develop new products and in product design, use and display of precision and its impact on the decoration of sound matching products will be tile "fashion" of the idea to promote and disseminate information to end-consumers, in order to develop with the trend-setting, there are strong differences of unique products, to increase international market share. qU8BestCeramic

Third, not on price. To enter the international market pricing of ceramic products in China should not be excessive to assume that every company is not able to adhere to the principle of price war, then a cost-effective products that we will not lose the grade. This is in fact related to the concept of a marketing problem, as there are characteristics of products we can not take part in a vicious price competition, and adhere to their high position, and ultimately to enter the circle of high-end customers, to win the high-end customer base. qU8BestCeramic

Finally, the value of Chinese culture and identity. The world's understanding of China are also remain in the 80s last century, with China's opening to the outside world is becoming more the world of Chinese culture will be increasingly high degree of acceptance. At this time, we want to capitalize on publicity and promotion efforts with Chinese characteristics, values and consumer culture, and their products so that customers receive the recognition. qU8BestCeramic

Last year, the largest growth areas in Africa, Australia, Southeast Asia and the Middle East. Among them, the prospects for market development in Africa relatively substantial. Now rising oil prices, resulting in inland transportation, ocean transportation costs are up slightly. And timber, steaming, and assorted smoked more stable prices and share out the cost of not more than. Take in terms of international logistics, transportation costs and the value of the goods concerned. The higher the value, the lower the transportation costs; the other hand higher. In fact, the cost of shipments to Southeast Asia the proportion of smaller, and to Africa is necessary to account for 50%. qU8BestCeramic