Vigilance "Ceramic countryside" risk

Published: 3 Jun 2009 03:31:23

Support at the national circumstances, "home appliances to the countryside" was a brilliant achievement, and other trades and industries is also a time of "countryside" to see the economic crisis has become a period of "save the world medicine" craze set off to the countryside, ceramics enterprises can not. There are ceramic enterprise sales person said that the ceramic tile market, low-end product than in the possession of more high-end market share, the main reason for the new rural development policies, as well as the second half of 2008 since the "foreign workers" to go home for the low-grade ceramic tile Liye opened up a huge consumer market.

Today's rural market is still low-end products

And "appliances to the countryside" are well-known brand is different, according to the Architectural Ceramics Industry Association data show that in Tangshan, Hebei, Sichuan and Guangdong Chaozhou Jiajiang origin of the three low-end ceramic tile products "unknown brand" monopoly of the National Rural 9 into building ceramics market. And Foshan, East China and other ceramic production in high-grade compared to, even in the second half of 2008 brought an overwhelming impact of the manufacturing sector, the low-end ceramic products is still popular in rural areas, rural Ceramic potential consumption, but also the future of ceramic industry market trend. In recent years, the rural housing market, the rate reduction, a number of cities and towns to raise their living standards quickly, Ceramic demand continues to rise. Tile low-end products at the same time more and more defects in the exposed, they often lack in the design, construction, decoration and other aspects of the matching support package, ceramic tile market in rural areas in sales, after-sale confusion and so on.

For high-end brands in the ceramic tile market into three

There are indications that this year, those with a strong production capacity and high brand awareness of enterprises are ready to enter the rural markets, some experts had predicted on the matter: The influence of brand and product advantages of large enterprises to enter the rural market, low-end ceramic products will be a devastating blow, and perhaps will have a direct exit from the market. In addition, the strength of a strong ceramic production enterprises, the development of the rural consumer demand for products, in color, quality, cost than the low-end enterprise edge ceramics. Environment in the financial crisis, some international brands have also begun bathroom looking at 23 markets in China. Through experiments, some of the international bathroom brand found that China's vast consumer demand in different regions vary, the other front-line cities and different consumer groups to follow the trend of second and third line cities relatively common phenomenon, often a consumer to buy a certain brand on the the brand will attract more customers. Observed the phenomenon of the above, the international bathroom brand began to develop the corresponding marketing and sales measures to secure a first-line market to steadily expand the market.

Blind "to the countryside" risk

What are the risk of the market, "Ceramic countryside," the question is: First, although China's rural market is large, but very few have the wealth, especially in the service industry and real estate can not be formed, so the consumer market is very small, and rural consumption of the ceramic phase was often broke out (mainly in rural areas brought about by favorable policies to increase or decrease the prices of building materials brought about by decline in housing costs, the rapid formation of building heat, stimulating rural consumption of ceramic tiles); Second, living in rural areas production patterns, the decision is unlikely in rural areas by building too many ceramic products; Third, the flow of rural property and the Chinese people can not be essence of the urban complex, so a lot of people do not want to build houses in the villages, especially high-grade ceramic tiles Paving house, so very limited market share.

For rural areas, enterprises also need to focus on the practical application of the position to determine the market. Before you want to expand the market, we must do a good job in market research work, in time to adjust their product type, cost and sales mode, not blindly follow the trend. Otherwise, they found that their products do not coincide with market demand, there is no room for development on too late.