Xiamen ceramics markets: competition from island to island

Published: 3 Jun 2009 03:31:07

Xiamen, Fujian is located in the south-east, adjacent to the western and Zhangzhou, Quanzhou, north, south-east across the sea and the island of Kinmen, is important in Fujian Province Economic and Cultural Center is also the first country to implement the opening up one of the five special economic zones enjoy provincial-level economic management and a local legislative authority. "City at sea, the sea in the town", the sea is surrounded by wide sandy beaches, warm sunshine, Xiamen is not only natural beauty, while its real estate industry is hot anomaly. In its popular behind the real estate industry, led to the rise of a large number of building materials market. May 24, our reporter in depth some of the major building materials market in Xiamen, conducted a deep investigation.

    Xiamen is an international harbor city landscape, as the size of the island more, throughout the region and outside the island is divided into two parts, the island under two areas, outside the jurisdiction of District 4. The city's resident population of 240 million people, the floating population of 30 million people, Xiamen prices generally 6000-10000 yuan / square meters. In recent years, Xiamen's economy and the rapid growth of the real estate industry, direct drive of the home-building materials industry to flourish. According to statistics, the current market, with annual sales of building materials in Xiamen in about four billion -50 billion, rapid expansion of the cake market has attracted many investors into Xiamen, is not only building new King City, Xiamen, every world, such as Kyrgyzstan the province, there are homes, such as Beijing Oriental domestic enterprises, and the British foreign giants such as B & Q. Their emergence, for the building materials market in Xiamen inject new vitality into the Xiamen consumers to bring new shopping experience and shopping benefits, but also intensified the competition in the market Xiamen materials and pattern.

    The total urban population and the market is limited, the distribution business started to pay attention to outside market

    King City, the new materials: the activities of planning worth noting

    Building Materials City, New King Street is located in Taiwan, showing an area of 30,000 square meters, equipped with brand sanitary areas, upscale tile areas, fine cabinet area, shower room, high-grade stone area, paint coating area, steel door frame area, wooden floor area, Lighting products area, ceiling,, metal pipes, fabric living hall, the staircase area, luxury wooden door area, remove the door cut off areas, a number of area companies, etc. Home is in Xiamen City in a comprehensive high-grade ceramic Wei bath concentration of sales. In the quality bathroom tiles hall to see, which brings together Nobel winner, Mona Lisa, Department of Asia, Hongyu, crown beads, the United States and Canada to China, TOTO, American Standard and other well-known brand building sanitary ceramics. Through an interview with reporters that the current bathroom tiles and the overall situation is not optimistic about sales. King City as a result of new building materials given the maturity of core building materials market in Taiwan Street location, the control Jiangtou,downtown shopping district, has a strong customer power consumption together with the convenient transportation network, the effectiveness of pre-quite good. It is only the first day of opening on the turnover of tens of millions, and live with the surrounding building materials home store business. But late in the periphery and outside the island as a result of the construction of some building materials market, resulting in the dispersion flow so that it will also reduce a lot of turnover.

    Despite poor sales, but the new King Building Materials City is a relatively unique marketing ideas, and building materials combined with unique and artistic way of marketing to promote its rapid access to consumer groups with very high brand awareness impression. King City, the new building design of new clubsKing told reporters that the new King Building Materials City is a blend of home appliances, the industry's marketing department to do city planning activities, building materials, from the opening so far, whether it is painted toilet games, wooden floor skating competitions, New Year's Day Carnival, or the charm of the recent Star - National Youth Art Xiamen division personnel selection activities so that consumers in the purchase of building materials at the same time, to experience the atmosphere of art, a more realistic experience of the new building the city of King "fine" and "discount." He also said the city should be the new King of the model building materials to points across the province and is ready to chain operations have been started in Zhangzhou, Anxi market research projects, the future and so will be based in Fuzhou, the Fujian Province, will result in its fight with the well-known Brand Building Materials City.

    Jiang's first building materials market: the first is no longer a market advantage

    Jiang's first building materials market, the first region is located in River Road Xianyue are building shopping Jiangtou an important part. Gathered around the market in its first small commodity wholesale market Jiang and Jiang's first farmers market, so the flow of great people. Despite the traffic, but the market operating in the construction of sanitary ware products are not many shops. Just press a rough look, only about 30 more than the construction of sanitary ceramics dealer, which is the largest operating Dongpeng, Nobel and three enterprises. All the enterprises are in retail and wholesale level, but is not sold, mainly to the peripheral by the distributor for the wholesale level. Reflect the number of dealers to reporters, the market due to occupy a favorable position, the market rent of the shop prices every year. This reporter learned that, since the Eastern homes, B & Q, Kyrgyzstan families the world, the new King City building materials, etc. have been opened after the building materials market, Xiamen City, the island's multi-building shopping area of nearly 200,000 square meters, and the island's building materials market annual rent increase has a different range, the average rent per square meter in the 60 ~ 200 yuan / square meter range. Consumer groups, building materials due to the emergence of these new stores and triage, the island's original building materials Jiangtou situation dominated district will also be a variety of new market structure replaced.

    Kyrgyzstan every world: the immense and very high-grade

    Kyrgyzstan is located in Xiamen, everyworld, with the new King City to take the same kinds of building materials business model, with a total area of about 100,000 square meters, operating more than 60,000 square meters area, sub-hall furniture, sanitary ceramics museum , building materials such as metal Hall 4 Hall, more than 400 power companies, tens of thousands of well-known species assigned to the library of goods it can be said that Xiamen is currently the largest home building materials stores. Reporter visited the market found that the concept of consumer spending as the growing maturity of market development, the idea of building materials also progress, to provide personalized service to enhance the brand and strengthen the management system has become the most important task. Kyrgyzstan families in almost all the world to include the classification of building materials, each type of products are at least 10 more than the size ofand region is very clear that consumers really enjoy the decoration can be "one-stop-shop building materials home "convenience. Sanitary ceramic products at the exhibition hall B and D Hall, brought together the current first-line nearly 150 more than well-known brands, which accounted for Foshan Ceramic 70% of the market, local enterprises in Fujian accounted for 10% of the market, stone products also accounted for 10% of the market. In addition, reporters stationed in Kyrgyzstan found that every 60% of the world's ceramics business is an agent or even the outlets, such "peer-to-peer" sales model can provide the most preferential prices. In case of complaints by the families Kyrgyzstanthe world, to the consumer to add the "double insurance", which is in Xiamen, the first building materials market. In addition, in order to deal with economic crisis on the consumption of various brands is a lot of organized activities to stimulate consumer demand, such as Wrigley Bathroom Designers Competition in Xiamen, the president of ceramic Dongpeng sing, more than 50 Bathroom tiles under the brand of "let the consumer to challenge the bottom line price" of the launch is in full swing.

    According to Kyrgyzstan's Ministry of the world market every family, a person in charge said that Kyrgyzstan has been advocated by the world every home culture, family and cultural center is harmony, harmony has been the concept of family-ji, one of the world's corporate culture. At the same time, he also revealed that, in the face of the current situation of more than competition, the building materials to home improvement market in Xiamen bigger and stronger, we must not focus only on the Xiamen vision, but must be radiation to Zhangzhou, Quanzhou, the market, the Taiwanese built in Xiamen , Fujian and even the Home Base building materials. Conditions on all fronts, Xiamen City with the basis of radiation, with the western side of the building of economic zones to promote and accelerate, Xiamen furniture building materials in circulation is bound to become the central city.

    Market Aspect:

    Competition on the island, off the island gradually improve

    "In fact, do not do furniture building materials, thin profits, Xiamen rental shops on the island now so expensive that we can operate on the security of the good." Talking about the survival of small and medium-sized building materials stores the status quo, Taiwan Street, a business in a tile shop Foshan Wu Mr. deep feelings. He told reporters that Jiang's first business center along with the gradual formation of land prices, house prices, rents increasing uplift, now many small and medium-sized building materials stores all over the streets of rent burden, intended to head out along the River. However, the boss to let small and medium-sized building materials out of the first district Jiang mature manner? New Building Materials CityKing told reporters that although the Government would like to Taiwan many years ago on the Street "changed to sell barrels to sell toilet", but in fact still today Jiangtou Xiamen City, the most important building materials center, the first people to buy Jiang building materials is not so easy to change habits. At present, apart from a small number of small and medium-sized building materials store to move, "Jiang's first building materials market," "Mu house building materials market," "new building material market links" and other places where rent is relatively cheap, most still prefer to hold the first high Jiang shop refused to rent easily move house. Many dealers believe that despite the current home building materials market in XiamenRoad - Taiwan Street shopping district and formed the basis of the Chittagong home, B & Q, their homes, such as the Oriental situation more flowering, but the River Street area is the first in Taiwan Xiamen, home building materials market in the core region, focused on the League of Nations, Britain, and Ming-fa, Jiang first home more than traditional building materials market and a number of large-scale store cupboard, with obvious advantages and popularity of the site, the new King of the opening of Building Materials City Taiwan originally interrupted Street, a street linking the building materials, coupled with the world is about to start building underground city hotel has been planning for and the new King of the building materials market, the same will no doubt greatly enhance theRoad - Taiwan Street home building materials the influence of district and competitiveness, but also for the future of home building materials market in Xiamen changes played an inestimable impact. In the course of an interview with reporters, many of the dealers pointed out that the building materials market in Xiamen, competition intensity is also slightly lower than other cities, there is still room. Therefore, cooperation should be Home Xiamen preferred building materials, co-operation through the formation of cluster-effectiveness, so as to achieve integration, the purpose of improving the market, you can market to Home Building Materials Xiamen bigger pie so that everyone at the same time benefit from the .

    Product highlight:

    Stone and sanitary popular market

    Reporter visited the course and found that stone products and sanitary products better situation. As we all know, Xiamen is the biggest stone import and export ports, Quanzhou was the largest stone processing base. How to make use of the regional economic center of Xiamen, the geographical advantages, coupled with growing prosperity over the past few years the Convention on Economic, packed the main stone products, building materials suppliers, many of the issues to consider. Stone category is the multi-dealer outlets, the product texture of natural, simple, different style, by consumers, a number of stone products and even exported to Southeast Asia and other countries. Australian industry, Liu Man Shek told reporters that the verge Xiamen across the Taiwan Straits, the twists and turns of the coastline, 234 kilometers in length, deep water port, Ice-free year-round, conditions in the Strait of superior natural harbor, the history of the southeast coast of China important foreign trade port. Xiamen has a Dongdu, Haicang, Lujiang, Xinglin, such as the Hong Kong 7, 77 productive berths, berths for more than one million 18-ton container berths 7, among a class of large-scale Hong Kong, the world's container the list of port 20. For exports is relatively convenient. Not only export, but also a number of stone imported from new products to drive sales of the domestic market. In addition, in Xiamen in consumer spending due to relatively high levels, sanitary products in Xiamen, the building materials market in general received by consumers, especially the personalized, full-featured product is a popular market.

    Press Notes:

    Xiamen outward from the building materials market development

    At present, the building materials market, the number of Xiamen Kyrgyzstan best performance of every world, the course of its development, the geographical advantage to occupy the core of its development. Since Kyrgyzstanfamilies settled in the world after the desolation of the place before gradually become a new hot spot. Coincidentally, the East is also home to choose a relatively remote Zhaishang. Over the past year, slightly remote site did not hinder their development. Statistics show that domestic and international building materials market, land prices are relatively low to the suburbs combined with the trend of the Department of the transfer, together with the Fang Lake and the lake district matures, these supermarkets are gradually showing their operating costs and scale advantages. Today, the Kyrgyz families the world, B & Q, their homes, such as the East River several supermarkets and patches have been basically formed the first "four-legged race" situation, in Xiamen territory, they and Jiang's first Area of the four sides to form a type of irregular . From the "point" to the "quadrilateral", marking the layout of the full expansion of the market. It is understood that the market is now widely recognized by the layout of the ground that the River District have been the first time showing a place, transportation, services of a disadvantage, which is what the new city the advantages of building materials, it has been an increasing number of favor.

    In fact, the building materials to the outside market development has become a consensus of all investors. According to relevant data show that the first half of the total housing supply of goods off the island for 863,600 square meters, 642,300 square meters were sold. Island commercial residential buildings is expected in the second half is focused on listing, the supply of nearly 1,500,000 square meters, of which alone Tong'an of the overall market is expected to supply nearly 800,000 square meters. It can be seen from the small island of 132.5 square kilometers to 1560 square kilometers of the vast land, Xiamen started outside the real estate industry has entered a new stage of rapid development, and construction decoration material as the traditional basic industries, the high-demand period will also be follow.

    Highlight recent activities in Xiamen

    Activities: May 30 Xiamen Kyrgyzstan Dongpeng store opening

    May 30, Xiamen Kyrgyzstan Dongpeng families living museum will be the world held a grand opening ceremony. In order to discount the majority of the opening period of the consumers, not only drawing a series of products, but also a number of products are price concessions, but also president of the invitation to singactivities. It is reported that Dongpeng ceramic ceramic in Fujian have opened flagship store, flagship store in Quanzhou was opened May 26,

The activities of the Second: Wrigley large feedback Thanksgiving Day

Wrigley in May 21 -6 21 bathroom tile, large-scale feedback Thanksgiving Day activities, events, people come to buy products is the stream. Reporter was informed that during the Thanksgiving Festival will be held back 4 Trio concessions, where in January 1, 1999 Bath from customers to buy Wrigley, not only will be given to participate in "Wrigley toilet door free maintenance, free replacement of damaged water tank accessories" activities, while also pursuing new customers in 3000 to buy back 300 cash activities. During the event, but also introduced some concessions to the bathroom and tile products, such as Toilet AB1246MD price is 2063 yuan / month, 998 yuan is special / months. ACQ332060 (60 × 60) of the original tile is 99 yuan / piece, special it is 28 yuan / piece.