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Market situation in rural areas Ceramic Sanitary Ceramic consumer demand gap
- Published: 1 Jun 2009 07:55:20
- After a comprehensive survey, Liaoning Dalian, Luoyang, Henan Province in two places, the rural areas of the floor tiles and wall tiles are in general use; and the Chifeng in Inner Mongolia, Gansu Tianshui extensive use of floor tiles, outside wall is rarely used; Guizhou Anshun is basically only the use of outside wall, the use of small tiles. Consumer demand in these places, consumption habits have basically reflected the situation in its surrounding areas. Judging from the origin to origin of middle products is that these rural market supply of ceramic products. These markets demand very little of the bathroom, to raise awareness and to be guided.
Liaoning Dalian: indoor and outdoor use ceramic tiles
Dalian income level is not high, but not low consumption, high awareness of rural renovation, the use of ceramic products in general. By car from the city of Dalian to the rural areas, are covered with ceramic tiles along the tile-roofed house with two small houses.
Ceramics Golden State Dalian City is located in urban, and Dalian to other markets such as the Golden Triangle Building Materials Building Materials market prices are low compared to some of the surrounding rural consumers has great appeal. 600 × 600mm Polished price of 15 yuan.
Dalian rural areas the use of ceramic tile decoration more. Old tile-roofed house in rural areas, the external walls of a stone-based paste tiles inconvenience; new rural tile-roofed house, with red brick walls mainly because of the northeast cold climate, so in general there will be a layer of cement walls, and cement used to affix the tiles outside. The late nineties of the last century, popular paste mosaic wall, city, rural areas are so; now popular tiles affixed to the small size, and mainly white. Waistline wall to see more red jujube.
Township residents to buy houses, but also have the habit of moving in after renovation. The new building specifications for the external walls of the small tiles are affixed, in order to warm-based multi-color. Interior decoration, kitchen, bathroom floors, walls, ceramic tiles are used, laying tiles, easy cleaning.
Comments: It is now in rural areas of Dalian, in general the hands of the farmers the money will be on their own houses under renovation. Indoor tiles, tiles are easy to clean features, so popular with consumers. Comparison of the cold Northeast winter, there are economic conditions of rural people, indoor decoration is also made available for the toilet rooms are decorated ceramic products
Inner Mongolia Chifeng: stronger consumer awareness
September 2008, the reporter returned to the home of a three-year absence - Chifeng City in Inner Mongolia. May be due to the industry because of their position, you train, the Mona Lisa ceramics, Apollo Sanitary Ware, Guangdong well-known brands, such as the large advertising attracted my eye. Three years ago and this is absolutely not.
Re-take the town I was born, I was surprised to find that a lot has happened here, let me change hard to imagine. Build a house a few years ago many people used to shop is the price side of the grinding stones should be today, it seems that this kind of thing it is difficult to see, and replaced by the lights were even able to image the formation of bright tiles.
I am surprised to see the facial expressions, relatives told me that a well-off rural areas, rural people who want to enjoy ufu buildings in the city to enjoy in life, a new house built after the beginning of the decoration with great fanfare, and even some people are starting the outside wall, which in the past, but would like to do the unthinkable.
Just down the street, a building materials market, out of professional habit, I walked inside. Thing I saw is still the largest brand in Tangshan, in which a mixture of a few brands in Foshan. Market operators to tile a boss told me that as a result of Chifeng from Tangshan close, so nearly all of them in the purchase of Tangshan, Tangshan is the most critical side of the product price should be. 600 × 600mm piece of tile will be sold on the yuan 6,7, specifications tiles smaller one as long as a few cents. Toilet is a money could buy dozens of dollars. "It is now the consumer can afford to spend much money can be a beautiful house going up." "But if too expensive, and may buy myself!"
Full of emotion out of building materials market, I suddenly remembered the first to buy a home bathtub. Time is 1991, that year my father asked a friend at the time in Tangshanseems pretty fashionable bathtubs, washbasins and one with a pool of vegetables, it is only 200. Dad told me that even now, style better, the bath features a little more, bought from the Tangshan only a few hundred dollars.
Comments: Inner Mongolia, the rural consumer awareness is relatively high, but the impact of economic development is unbalanced, serious polarization between rich and poor in rural areas, the use of different. Tangshan close as a result of distance, but there are also some local building ceramics production, so cheap.
