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Ceramic pottery market, the north marketCanton South
- Published: 1 Jun 2009 07:54:44
- May has always been a season of ceramic products, there is a 5.1 month holiday promotions, the number of rigid focus on this consumer demand. 2, just with the return of warmer weather in the summer between the wheat harvest, therefore, no matter what level the market, the first half of May is an important selling season. In order to understand the true end-market sales, ceramics information reported earlier this month from the end a large-scale market research activities, one after another of Chengdu, Chongqing, Jiajiang, Guangzhou, Shenzhen, Dongguan and other field visits to markets. Overall, the South East market, although gradually warmer, but it seemed a bit slow, a little volatile, peoplethe next phase of market trends, and the western region is a hot scene, especially the second and third line in the market low-grade products, or even queue overnight, the phenomenon of selling out-of-stocks. In the international economic situation and future trends in the real estate market is not very clear, the eastern and western regions of the ceramics can be said to bemarket.
Without a doubt, the economic section of the south-east is still the locomotive of China's economy, including Foshan ceramics, whether it is brand building, product research and development, business model, channel extension built, or personnel training, exchange of information, resources, business philosophy, are leader in this industry is on behalf of the Chinese building sanitary ceramics and direction of the trend of the future development of the leader, but also the future in the international market power in close combat with the main force in ceramics. However, a financial crisis triggered by the economic crisis, so that damage to the Guangdong ceramic industry, a number of first-line brand, well-known enterprises have to adjust the original development strategies, on the one hand, slowing down the pace of foreign expansion, limited capacity to stop the kiln to reduce the investment in acute Brake through the production and sales of the turbulence in the carefully balanced to maintain the basic survival of the enterprise and internal regulation; On the other hand, many companies to adjust business strategy aimed at the central and western red-hot market, channel sink, brand down, toward three high-profile, into the four markets, and even a "ceramic countryside" phenomenon.
Foshan Ceramics famous, not only in the domestic market, but also in the global market have enjoyed a high reputation. Although the financial crisis on export-oriented Foshan ceramic enterprises greater impact, but in the domestic market, Foshan ceramics or the brightest spot in the Midwest because there will be extremely strong and the building materials market in Foshan ceramic enterprises, including Guangdong ceramic tepid market situation, Foshan Ceramics and marketing in the domestic market strategy, and the Foshan ceramics product mix and brand positioning, and more with the Foshan ceramic enterprises to expand in the domestic market on the efforts. A few days ago, by the Guangdong provincial party committee and government organizations, "the National Bank of Guangdong product" has been following the first in Xi'an, Changchun, Hefei, Chongqing and other places to start a new in the ceramic industry sources, Dongpeng gain an advantage over other enterprises in the two senior officials of the Government in the butt, had a productive session. It can thus be seen, Foshan ceramic enterprises or promising to tap the Mainland market.
As the nation's largest manufacturing base for the construction of sanitary ceramics in external demand and weak growth, the business out of the most direct and effective way is to expand the central and western regions of the urban and rural consumption, and vigorously develop the domestic market. The north and the south tower, to open up a wider range of the mainland market, a wider range of urban and rural areas of radiation consumer groups, providing them with more marketable, cost-effective products, which make up for slow growth in exports brought about by decline in performance is Foshan ceramic enterprises move the realities of tight encirclement.






