Categories
- News & Events
- Industry Dynamic(422)
- Daily Used Ceramics(96)
- Ceramic Materials(93)
- Industry Report(92)
- International Market(150)
- Ceramic Culture(586)
- Ceramic Sense(338)
- Marketing Management(195)
- Consumer Guide(154)
- Friends the enterprise(169)
- Expo Information(111)
- Dynamic Enterprises(115)
Chongqing market: Salespolarization obviously
- Published: 1 Jun 2009 07:54:08
-
Chongqing is a municipality as well as the Yangtze River economic belt of the southwest center of gravity is probably related to the Yangtze River Delta because of convenient transportation by sea, the shadow of the financial crisis relatively obvious here. "Spring Breeze suspect less than the End of the World, in May Yamashiro no flowers," and the building materials market in Chengdu is booming compared to the situation, Chongqing contrast much of the building materials market. On the current market situation, can not be said that Chongqing is also a market, can only be between one and between the secondary market. Chongqing relatively rapid economic and social development, but the consumption level and consumption level is not too high, property prices on average more than 3000 yuan / ㎡, and real estate outside facade wall decoration or with the trend, with a handful of paint from a the side of a city reflects the level of consumption.
Chongqing isstyle
Disorderly markets tend to low-grade basic
Chongqing scattered building materials market, this may be due to the city is a mountain city, the district city of division of the more obvious reasons. The ceramic sanitary market up more than 20 large and small, mainly concentrated in the Yuzhong district of pride Jiefangbei Decoration City, Jiulongpo eight regional building materials market benefits, the cellar building materials market, building materials market and JIANGBEI Prasarn Red Star Micron, Dadukou also have a certain amount of building materials market.
Overall, the weight of ceramic sanitary market should be relatively haphazard, from the grade point of view, the basic trend low. Proud to sell building materials market is the main kitchen cabinets bathroom products in high-grade side, the relative concentration of the eight-building materials market benefits. Benefits in the eight most building materials market for the factory stores or direct sales agent point. However, from the outside, it leaves much to be desired, the road narrow, broken, not smooth logistics. However, the brand has arrived in Chongqing is the most concentrated market, there are Marco Polo, the Nobel winner, CIMIC, the new source Dongpeng,,Tao, Mona Lisa, Hongyu , Wales, Fujian Tengda, Ho Shan, China and Thailand and so on. Bathroom enterprises are a few high-end brands, such as Wrigley,, benefits of, four-dimensional and so on. Brand sanitary benefits mainly concentrated in the eight-building materials market of the country adjacent to the kiln building materials markets, such as Peter O, the four-dimensional and so on. Bashan benefit the market in eight of the external market, mainly in Sichuan Province is a relatively low local small and medium-sized enterprises in Shandong stores and brands.
National Pits Bathroom Building Materials Market Center
The Jiangbei Chongqingshould be said to be a fairly standard construction materials market. North City is located in the outer ring exports, traffic convenience, here is basically located in Guangdong, east of the high-end brands, ceramic tiles are: Dongpeng, Rodin, Nobel Prize winner, CIMIC, Wrigley tiles, Bode, Rome Leo, crown beads, Tudor, enoxaparin, summit,, Jiunn Tarn, eagle, St. Versailles, Marco Polo, Loulan,, Datang Hop Shing, Douglas,, the king and so on. Ware is both international and domestic: Kohler, American Standard, TOTO, Kent, King, three British, constant cleaning, high-resolution, gold, Dongpeng Sanitary Ware, China and the United States Kerry, such as musician.
All in all, the Chongqing market mess, as the mainstream market benefits of the eight building materials market, is basically a low profile, high-middle and low brand mix large miscellaneous, East China, Guangdong, Shandong, Fujian, Sichuan cohabitation of the brand-producing areas, the competition of disorder, Althoughbetter, but only a chain, sales of limited sales of ceramic products mainly benefit the market by eight to Chongqing, the sole agent for distribution of secondary and tertiary markets.
High-end products in festive sales by relatively light day-to-day
Reporter visited eight of the most beneficial construction material market in East China, Guangdong brand dealers, most agents generally relatively light this year's business, as the financial crisis, the real estate this year, less decoration, in the high-end products mainly rely on the holiday promotion. For example, antique brick, mainly entertainment, decoration, hotels, villas and other channels of sales, prices in the 150 ~ 300 Yuan / ㎡, polished tile works are mainly done to public facilities in the most sales, the middle-grade products such as 800 × 800mm in the 180 yuan / ㎡ most weekday sales of these high-end products in small stores or multi-passenger traffic, mainly taking the volume of holiday sales. For example, 150 ~ 300 yuan / ㎡ of antique bricks, promotional discounts, the 70 ~ 150 yuan / ㎡ price can be very easy to buy, 800 × 800 mm in the high-grade polished 70-80 Yuan / ㎡ and the price not uncommon, Wrigley tiles and Wales Miss Shopping store said: "Today's consumers are more rational, they would choose the procurement holiday, to buy special products." Marco Polo is only one exception, the price Although it is not low, but sales were relatively good, and in the whole market is very word-of-mouth, this is the unique place of Marco Polo.
Dealers complain about a lot of
Eight journalists visited Foshan some beneficial agent market, it was found that a lot of business-to-manufacturers complain that, due to more sensitive, this is not convenient to say that their brand and name. There are several aspects of the problem.
First of all, manufacturers of brand promotion, the reluctant to invest, always first to pay their dealers, in their tasks to the appropriatebefore. Dealers believe that the manufacturers so the brand is a long-term strategy, not for the dealer to do, but do so for themselves. In this regard, the dealers generally the envy of Marco Polo.
Followed by the task, dealers believe that the situation was not so good, the task set too high, and you unable tasks manufacturers on the change, then put on the pre-. Many manufacturers do not regard themselves as the dealer is part of the change at every turn. Reflect the number of dealers, some major brands in Foshan almost nobody dare to do in Chongqing, the task set too high, not on the exchange. Dealers hope that manufacturers have to meet the reality, one vendor to truly dissolve, and work together to cause bigger and stronger.
There is also a relatively common problem is that many dealers and training to the end of the year the General Assembly have any comments, said that the General Assembly to spend the end of the year, and the effect of poor training and some enterprises are not in line with local conditions, it does not understand the situation of different regions and consumer habits, aversion to listening to compare dealer. Issued during the period as a result of meeting the tasks and communicate on a number of things, manufacturers often do not have much pleasure, and finally glad to go to a belly back anger. For manufacturers to encourage everyone to reflect the issue, few people tend to say the truth, they believe that bad luck to tell the truth.
In addition a special issue, dealers reflect costs can not be received. Manufacturers to come, we must make good reception, otherwise, ill or afraid to go back and say that you, reception issues may not be in Guangdong, but in Chongqing, it is very concerned about.
Foshan holds eight brand market access benefits
Comparison of best-selling low-end products
Chongqing prices may be due to the reason is not high, the average price in more than 3000 yuan / ㎡, so comparison-selling low-grade ceramic products, Shandong, Sichuan, a very popular product, Foshan produced a number of middle and low brand products are sold. Agent in Chongqing, according to Chen Taopresentations, generally speaking, more than mid-range products in the decline, sales of low-grade products in climbing. At present, Chongqing, Sichuan market brands sold in 10 million years of the numerous brands of Shandong, Fujian Brand also occupy a larger market share. The price of low-grade product positioning, antique brick 40 Yuan / ㎡, mainly refers to the brand of Foshan, Shandong in the antique brick price 20 yuan / ㎡, the price looks low, but the antique brick Shandong cost more than 5 yuan / ㎡, freight cost to Chongqing on more than 7 yuan / ㎡, whether or Foshan Shandong products, the volume of low-grade to move quickly, so the total profits and a lot of.
Polished, low-end products at lower prices, such as 800 × 800mm Specifications, prices of 20 yuan / ㎡ around.
Eight benefit management market, said market, as prices of most of Chongqing in 2500 ~ 4500 Yuan / ㎡ between, so choose only affordable decoration products, prices too high, housing prices will raise the cost, especially outside the a large amount of wall. Chongqing Pearl River Delta are not as good as the real estate, basic rooms are rough, most of them for simple decoration. So house prices depends largely on the cost of renovation.
Polished tiles dominant
Compared with Chengdu, Chongqing market acceptance of antique brick tiles are far less of a high degree. Urban and rural areas in Chongqing market, consumers generally welcomed the polished, especially in the middle of Guangdong and Sichuan, Chongqing, local enterprises in the market in a high sales ratio. New sources of Sichuan, the new United States (Chongqing), White, Monmouth and other enterprise products are quite popular here, wall tiles and more fire sales, 300 × 450 mm most of the specifications in 10 ~ 18 Yuan / piece about . Chongqing region mainly due to very little use of paint, when we look at the urban construction, almost all of the tiles the same color.
Chongqing market prices polished clear differentiation of the two, some big brands such as Foshan Hongyu, Wales, the Mona Lisa can be strong, 800 × 800 mm product prices in the 180 ~ 230 Yuan / ㎡, while low-end such as Shandong, Sichuan, most of the polished 20 Yuan / ㎡ about taking the two extreme levels of clear, therefore, in the current market of Chongqing, polished or dominant.
Foshan is not dominant brand
Chongqing markets its specificity, may be through the golden waterway of the Yangtze River and the Yangtze River Delta because of close contact, so the brandEast China, champion, CIMIC here the greatest impact on Guangdong's only Marco Polo here have absolute brand high. Foshanbrand can be said to be, to some extent, may also be compared with the Chongqing market mess, and a variety of brand and grade of product mix, pricing systems do not clearly affect the brand image of Foshan .
Most consumers of the brand:
Antique brick categories: Marco Polo, Rodin, Jin Tao,,Tao, Tang Sheng together.
Polished categories:, champion, Dongpeng,, CIMIC.
Ware categories: King, Wai-tat, Wrigley,, four-dimensional, constant cleaning.
Sanitary Products sold abroad too, so the market is not very popular in Chongqing, Chongqing, compared to the actual brand of foreignor just stay in with you to enjoy the taste, the real purchasing, or the domestic brand as a first choice.
Foshan brand that is not dominant, there is one thing it is to describe the problem, such as a dealer to transfer the right to a brand agent, east to the brand transfer fee of up to hundreds of thousands (except inventory), but also sought-after comparison, but Foshan brands, thousands of dollars have not been willing to take this is evident from this.
Sales also look at the future economic trends
Because it is the central municipality of Chongqing, the economic development of the central government directly affected by the policy. While in Chongqing and Sichuan in the region into one, but post-earthquake reconstruction of Chongqing pull is not too great. In contrast, here by the financial crisis on the contrary, more obvious, more obvious polarization ceramics sales, in the high-grade cold, relatively low-grade fire. Low-grade products are mainly sold in Chongqing city expansion and transformation of the lower districts of the process of urbanization.
From the sales point of view, the mid-range products to more than, but also depends on the improvement of economic environment, it does not appear to significantly this year. High-end real estate is not going to work this year, while the construction of municipal works and there is no current signs of large-scale start.
