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After the experience of the East China ceramic enterprises to achieve the second development?
- Published: 1 Jun 2009 07:52:15
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Shanghai would like to say, first with the North on behalf of the city compared to Beijing, perhaps better able to explain the characteristics of Shanghai. If Beijing gives the impression that the luxurious atmosphere, this building from Beijing and a wide open road can be seen, it is offered in compact Shanghai, Shanghai, as people have said: "snail shell Daochang built in", also with a point Shanghai flavor, elegant fashion. Shanghai is also the case with the style of building ceramics enterprises, China Ceramic Industrial Association, the Secretary-General Huang Hung-core areas such the image of Shanghai "to Taiwan-funded enterprises based industries and small scale production of tiles, only more than 100 million square meters, specifications yet Fujian Jinjiang than, but many varieties, products of high grade, good quality and relatively high prices. "
If you speak from a purely geographical scope, building ceramics enterprises in Shanghai, mainly in Asia, such as CIMIC and well-known enterprises. If the building ceramics industry, the concept of pan-Shanghai refers to as a leader of the Shanghai Yangtze River Delta region, including neighboring Jiangsu and Zhejiang region, its well-known brands also include Nobel Prize winner, Rome.
At present, with Shanghai as the center of the neighboring Jiangsu and Zhejiang in east China for regional enterprises, although there are still many strong businesses, but clearly felt from the pressure of building ceramics enterprises in Guangdong show the active and the cluster of industries has become active factor in the local ceramic industry.
In addition, the cost of production by the Shanghai Higher local factors, in addition to Shanghai in recent years because of urban planning, environmental protection requirements, land costs, some companies set up factories to other provinces and cities to set up, such as the construction of CIMIC Fengcheng base in Jiangxi Province Nobel ceramics started in Jiujiang, Jiangxi moved.
Furthermore, early in December 2007, the Central Economic Work Conference has energy-saving emission reduction in 2008 as an important task of economic work. Ceramic-producing areas of the building will be government departments have introduced energy-saving measures to reduce emissions. In addition, rising raw material prices earlier, reduced the export tax rebate rate, the RMB appreciation, building ceramics enterprises in east China can be described as heavy pressure.
Nevertheless, I believe through experience of the East China enterprises to break through the ice after the development is bound to usher in the second.
There are statistics, the domestic construction market, mainly high-grade ceramic Nobel, CIMIC, and Asian champion dominated the four major brands, in 2006 sales revenue of the four major brands are as follows: about 1.37 billion yuan Nobel, the market share of about 27 %; CIMIC 797 million yuan, about 16% market share; champion about 6.2 billion yuan, about 12% market share; Asia 430 million yuan, the market share of about 8%; the four major brand market share above 60%, brand concentration is much higher than mid-range market.
CIMIC: Pioneer listing
Shanghai CIMIC Building Ceramics Co., Ltd. is a listing of A shares of Sino-foreign joint ventures, product diversification, the main products are mainly tiles and glazed ceramic tiles, tiles in particular has a strong competitive advantage. Glazed ceramic tiles are 6 kinds of specifications,
Including wall tiles, floor tiles, tile, belts, such as on the corner of 1000 kinds of products, tiles are more than 20 series, more than 10 kinds of specifications, with hundreds of varieties. According to industry presentations, the company started to produce tiles in the industry as a whole faithfully three are high-end brands as well as the market benchmark. Tiles due to higher R & D investment in high-end market will continue to maintain long-term competitive advantage. High-end market as a result of smaller tiles, in August 2007, the company listed in the Shenzhen Stock Exchange on the occasion, that is, a "mid-range tiles launched fund-raising projects, the expansion of production capacity, thereby increasing overall market share of" intention.
On the eve of Spring Festival, the company notice said, as the place to raise funds, investment 15 million square meters annual output of ceramic tiles project construction, and is progressing well. As of the date of the disclosure notice, the project's main plant has been completed 80% of the structure, storage and auxiliary buildings have been capped, capping the ongoing construction of office buildings, pipe network, trench for drainage, sewage treatment projects are under construction . Material part of the system equipment, molding equipment and sintering equipment installation in place, has completed the installation of the equipment will be debugging this month; laboratory to complete the basic device configuration, it has carried out basic research, product development capabilities; for distribution, pipe network, water supply and drainage projects are being installed in the equipment. Generally speaking, fund-raising progress of investment projects is currently in good condition, construction, plant, professional equipment, such as installation and commissioning is scheduled to follow-up in an orderly manner, the second quarter is expected in 2008, and six production lines to each installation and trial production. Project is expected to start in mid-2008 to achieve 58% capacity utilization in 2009 will achieve full capacity production.
It is understood that the project is located in Jiangxi Fengcheng, six production lines, including four tiles production lines and two glazed tile production line.
Affected by this news, there are institutional analysis predicted that in 2008 will be a turning point in CIMIC, with the commissioning of new projects, company's profit growth will be relatively significant, the company building ceramics capacity will be expanded to 26.5 million square meters / year , an increase of 130.43%.
In addition, the company currently has about 500 sales outlets and sales channels to improve its core competitiveness.
Another source said that the company had with the B & Q (see map), Homemart (see map) waiting for a chain of building materials companies signed a long-term supply agreement with Japan Inax, Spain race Ronnie, such as the United States of italy cross-famous ceramic tile manufacturer has established long-term cooperation plan, the product used in many major projects.
CIMIC pursuit, "We do the best", adhering to the "healthy life style of space" concept, and strive continuously to introduce more and better green products to world-class quality, for the Chinese ceramic tiles for the construction of the world status.
Asia: the establishment of interim storage
July 2007, has been reported that the evacuation as a result of For Shanghai Asia to Shanghai, Shandong, with the result that hundreds of workers protested at the time, so the outbreak of labor disputes. At that time, the Internet has been reported that this was intended to Shanghai for the Asia World Expo in Shanghai covers an area of relocation, but Ming-kwong, chairman of Shanghai Asia is clear that "the evacuation of Shanghai factory was mainly due to a substantial increase in cost." He pointed out that business costs in Shanghai, Shandong, at least higher than 1-2 as to the price at the time, Shanghai is the price of natural gas 0.27 yuan, while only 0.17 yuan, Shandong Zibo, fuel costs to reduce by half. Units after the government intervention, the incident would be settled. However, the industry believes that the incident had been alluding to the "Shanghai is not a low cost of production" of the Ni side, but also with the dissent that "Shanghai is the high cost of production, but also has its Shanghai market, the spending power of high-end products, and regulation of the city, the unique position of fear is difficult to compare with other cities. " This is evident from the "headquarters of many international famous brands are situated in Shanghai and Beijing," which can be seen.
Asia is China's ceramic industry in Singapore, the first listed company, the total investment in China has more than 100 million U.S. dollars, with its headquarters in Shanghai, there's Fuxiang Ceramics Co., Ltd. Shanghai, Shanghai, Asia Ceramics Co., Ltd., Beijing Asian ceramics limited company, Asia Ceramics Co., Ltd. Shandong, Shanghai, Asia Adhesive Co., Ltd. Company 5. Professional production and operation of high-grade ceramic tile, stone and construction of large-scale professional century adhesive, sealant colors, construction water repellent, waterproof mortar, tile, stone, all kinds of materials such as adhesives, business was originally hung from the village of the founder of Chan 1993 Investment in Shanghai, created the "Asian tile", and then develop products to expand to the adhesive from the tiles and sanitary kitchen. Chan Village hung our unity, good faith, to develop and pragmatic spirit of enterprise, committed to large-scale production and operation have been completed in Shanghai, all-round products 10000 ㎡ Exhibition Center, China set up 30 places on her body all over the Product Center, by the end of 2003 in Australia Asia built the first international exhibition hall, and to develop in Australia, the United States, Europe, Japan, Singapore and other overseas markets for the global service. In marketing channels, the industry pointed out that tile of Asia through the establishment of interim storage has been a good competitive advantage. Dealers generally do not prefer a large stock of goods, but this contradiction is that if the stock will lose more business opportunities together. If dealers do not want to affect sales, such as Asia, as in the establishment of interim storage is a good way also.
Champion: Taiwan, NO.
Champion ceramic tile is still the background of Taiwan-funded with the brand, located in the middle-grade, 70% of revenues from the project. According to Taiwan media, Taiwan's largest ceramic tile factory "champion" in 2007 about 690 million yuan NT group, 40 percent increase over the previous year. Group said that the mainland market demand for ceramic tiles up to four billion cubic meters, the group orders the first half of 2008 close to the scale of production, its production capacity in mainland China also has the size, it is estimated that this year, the Group's operating income in the mainland will remain 10% to 15 % of growth, profits will be better than last year.
Store sales in the title has the following presentation: As early as 1972, Dr. Tin Champion Building Materials in Taiwan to create groups, create their own "champion" brand, has been 35 years of history in order to "uphold the highest quality production of ceramic tiles" and "good faith oriented "enterprise conviction. 1990duties as chairman of the board, particularly the concept of great importance to environmental protection and actively with the Italian R & D units and technical cooperation, the first in 1992 in his capacity as the stocks listed in Taiwan, leading all the way performance, product market share in Taiwan 20 %, in Taiwan for 14 consecutive years ranked number one brand in the industry, exported to Europe, the United States, Australia, non-25 countries and regions. In 1997, the champion tiles 30 million U.S. dollars investment in Kunshan City, Jiangsu Province, set up benefits letter ceramics (China) Co., Ltd. covers an area of 500 acres, the full realization of the "green plants, green building" standards, directly copying the successful experience of Taiwan; 2002 years, re-invest 50 million U.S. dollars to introduce the world's most advanced production equipment Penglai City in Shandong Province to set up a green plant, ceramic tiles to create a title "Champion-V" technology platform to ensure the title to produce world-class ceramic tile quality of the green building materials products, and take the lead in launched from the stone, the stone is better than "new stone technology" series of new products, champion to advocate for the community in good faith has any feedback to technology for the mission to create quality of life for the vast number of consumers personalized experience texture space and comfort.
Nobel: Service Marketing
Nobel was originally a joint venture, including the Taiwanese capital, after the withdrawal of Taiwan-funded, it has become a domestic-funded enterprises. Nobel take the lead in the industry of "marketing services" model, which will show that their business philosophy.
The main idea of their business, including zero-defect quality, zero-zero distance limit innovation and the contents of the three services.
Zero-defect quality: from the creative design, product project, the experimental trial, to improve the repair of the product produced, the first time the Nobel seek the most humane outcome, well-built to the best technology and life points.
Zero restrictions on innovation: the Nobel with Italy, Spain and other tile-producing countries to develop the most advanced design of strategies to maintain good relations of cooperation to create a market need for quality products in China; the time, with the ever-changing needs and continually innovation.
Zero-distance services: Nobel believe that human nature is the world. So always the comfort of people as the starting point, the pursuit of functional, cultural, natural and harmonious living nature.
Nobel in China currently has more than 40 branches and offices, store sales up more than 730 sales network covering almost all provincial capitals and medium-sized cities.
Geography
Shanghai is located at latitude 31 degrees 14 minutes east longitude 121 degrees 29 minutes. While China's coastline, the center is the gateway to the Yangtze River to the sea. The alluvial plain of the Yangtze River Delta is located in the front, the East near the East China Sea, the Yangtze River north, the south of Hangzhou Bay, the West and the border of Jiangsu Province and Zhejiang Province. China's economic and financial center. The city area of 6,340.5 square kilometers, the strengths of the North and the South about 120 kilometers, a maximum width of about 100 km east-west. One of the city of 2,648.6 square kilometers area. Throughout Shanghai for the alluvial plain, only the southwestern part of volcanic dome. The average elevation of about four meters in height, flat, small, low mountain ranges less.
Ceramics in the construction industry, with Shanghai as the leader of the Yangtze River Delta region, including Jiangsu and Zhejiang surrounding areas, building ceramics enterprises because of their tendency to form, in the general area was known as the Pan-Shanghai or Shanghai.
