Factory fire in private behind the paradox of the problem

Published: 1 Jun 2009 07:51:57

In the ceramic industry, private throwing fire works are no longer news, even thoughstrange "man bites dog", but because of time, we all used to, it is flattering. Two or three years ago, privatejust throwing plant Tau Kok, it can also Bo Qixing. A few years, the whole appeared in Foshan throw a certain number of private factories, and have done business with norm-like. Even in the last year, building ceramics industry and the financial crisis hit the double whammy of the real estate downturn, many well-known brands are facing difficulties, while the plant is a private behind fire, an unexpected sale of brand factory to the private brick factory behind the phenomenon. Both sides look as if the satisfaction of all, a paradox of a market economy in question, as was done in line with the logic.

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    This should be the characteristics of China's ceramic industry characteristics in addition to what, as far as I am not quite a wide field of vision has not been found abroad, the domestic industry of other similar phenomena. qjzBestCeramic
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    I regret to say that, with regard to private parabolic hearsay plant is still in a state I have not had personal contacts with private parabolic plants, understanding the internal operations of its true. In my narrow and immature to understand that the so-called private parabolic plants, not only is their own production line, only buy a few polishing line, several milling machine, and then buy from other enterprises adobe, final polishing, cutting , milling processes, and then sold the factory. It is clear that although hefrom the manufacturer, but it is certainly not a dealer, because he did not directly address the end consumer, but the product sold to distributors. If the cross-step forward to understand, more like private parabolic OEM factory, the production line did not specify required manufacturers to produce their own products. This building ceramics industry OEM brand only difference is that the private sector more than the last throw of the factory and planing mill products. qjzBestCeramic
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    Professional division of labor according to market, manufacturers and vendors a reasonable division of labor is normal, as long as they are adults, basically all know that many of the world's well-known brands do not produce their own factories, manufacturers are looking for their OEM . As we all know that brands have a brand value, even if it is just the beginning of the operation of the brand positioning of its products are generally priced higher than the manufacturer to sell their own products. That is, the process is a value-added OEM process. Like many products in China to sell their own brands are cheaper, but once affixed the brand well-known brands abroad, several times higher than the price on, and this is value-added. Under normal circumstances, the process can not be achieved if effective OEM value-added OEM business to support their survival would be no profit margin, and does not have the ability and manufacturers to market products directly compete. Of course, the OEM's brand influence is very large, much higher than the manufacturer except the influence of the brand. However, if this happens, OEM manufacturers would not have refused to value-added products. qjzBestCeramic
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    Very interesting and puzzling is that the plant did not throw a strong private brand impact, and can only be regarded as a very weak non-brand, and its relatively low prices in addition to, go outside the cost-effective products in the market there is nothing special competitiveness. What it the ability to OEM manufacturers where? To know there is no process of OEM value-added process, and even the process of impairment, because the price of their products than those companies with low price of many products. Then to maintain its profit margin from production where the cost is built? This is not the equivalent of a little-known domestic brands, own no production line, let go generic or OEM Honda to it, and then to market price than the GM and Honda car cheap, also sold very fire, made a lot of profit. qjzBestCeramic
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    This possible? Who can not feel because it was a paradox. But it occurred in the building ceramics industry! For whatever reason, all listen to break down next year. qjzBestCeramic