Ceramic countryside "has to be cool-headed business decisions overheating

Published: 1 Jun 2009 07:48:49

As the "home appliances to the countryside" policy, "a certain rural areas," the attendant heat. "Ceramic countryside" natural building ceramics industry has become the most popular topic. Experts have pointed out that tile market more popular than high-end products, not mid-range products, but low-grade tiles, mainly because of the new rural development policies, as well as the second half of last year, "foreign workers" to return to open up businesses for a low-grade ceramic tile huge consumer market. How to change this phenomenon? If large-scale ceramic products strong rural enterprises to enter the market, it will speed up the low-end ceramic products to withdraw from the pace of the rural market. QbTBestCeramic
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The needs of the rural market of high-quality products QbTBestCeramic
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According to the construction ceramics industry association data show that occupied the low-end ceramic tiles market in rural areas, Tangshan, Hebei, Sichuan and Guangdong Chaozhou Jiajiang origin of the three low-end ceramic tile products Ceramic monopoly in rural markets across the country. Even in the second half of 2008 brought an overwhelming impact of the manufacturing sector, the low-end ceramic products is still popular in rural areas. QbTBestCeramic
QbTBestCeramic
Ceramic Industry Association of Guangdong Province is responsible for that, this year, those with a strong production capacity and high brand awareness of enterprises will enter the rural market, with brand power and product advantages of large enterprises to enter the rural market, there is no competition in the low-end ceramic products advantages, but also will directly out of the market. In addition, the strength of a strong ceramic production enterprises, the development of the rural consumer demand for products, in color, quality, cost than the low-end enterprise edge ceramics. QbTBestCeramic
QbTBestCeramic
Rural markets, including county-level cities and large towns, in the ceramic industry overcapacity, shrinking foreign markets situation, Ceramic consumption in rural areas has great potential, but also the future market development of ceramic industry trends. In recent years, the rural housing market, the rate reduction, a number of cities and towns to raise their living standards quickly, Ceramic demand continues to rise. However, different from household electrical appliances, ceramic products is a "semi-finished products", often requires the design, construction, decoration and other aspects of the support package. Experts pointed out that the "go back to home appliances can be used, ceramics also need the appropriate support services can be affixed to go." Rural markets because of the lack of supporting services, in the practical operational level, the ceramic package of services to rural areas to solve the problem of . In addition, the consumption level of rural markets is different from what kind of price and quality are suitable to the countryside, it is difficult to establish a certain standard. QbTBestCeramic
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For the three well-known brands into the market QbTBestCeramic
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It is understood that the international bathroom brand has been looking for high-end positioning in the domestic market, and this part of the crowd although the contraction of spending power but still very powerful. Data show that the financial crisis environment, the number of international brands have also begun bathroom looking at 23 markets in China. Through experiments, some of the international bathroom brand found that China's vast consumer demand in different regions vary, the other front-line cities and different consumer groups to follow the trend of second and third line cities relatively common phenomenon, often a consumer to buy a certain brand on the the brand will attract more customers. Observed the phenomenon of the above, the international bathroom brand began to develop the corresponding marketing and sales measures to secure a first-line market, second and third line to the steady expansion of the market. QbTBestCeramic
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In view of the current situation, China Building Decoration Association, Kitchen & Bath Works Committee said that the international brand for the bathroom, when only the fall of these brands, the real winter is yet to come. In the winter approaching, international bathroom brand is an urgent need to do second and third line depth mining markets, strengthen brand awareness at all levels of the market. QbTBestCeramic
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Serious consequences to blindly expand the market QbTBestCeramic
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In "Ceramic countryside" when the voice is getting higher and higher, it was suggested that opposing viewpoints: First, China's rural areas a lot, but very few have the wealth, especially in the service industry and real estate can not be formed, so China's rural areas consumer market is very small, and rural consumption of ceramics is often the initial outbreak was (mainly in rural areas brought about by favorable policies to increase or decrease the prices of building materials brought about by decline in housing costs, the rapid formation of building heat, stimulating rural consumption of ceramic tiles ); Second, production patterns of life in rural areas, rural housing decision is unlikely to spend too much ceramic products; Third, the flow of rural property and the Chinese people can not be essence of the urban complex, so a lot of people do not want to build a house in the countryside, Paving tiles, especially high-end house. To the provinces south of the Yangtze River, especially overseas Chinese and the labor exporting region have focused on the rural consumer market; and the provinces north of the Changjiang River, so much of the market. Regardless of the south the north, the rural market of building ceramic products account for only a small share of consumption. QbTBestCeramic
QbTBestCeramic
Experts in the field of building ceramics, said the not unreasonable point of view. Enterprises also need to focus on the practical application of the position to determine the market. Before you want to expand the market, we must do a good job in market research work, can not blindly follow the trend. Otherwise, they found that their products do not coincide with market demand, there is no room for development on too late. As a business decision-makers, but also the basis of policy-oriented business strategy to make certain changes, but still need scientific methods to determine the reasonableness of the decision-making content, must not change.