Major brands more competitive

Published: 24 May 2009 20:20:21

Reporter: Dongpeng ceramics market in Dongguan this year, sales situation?

    : 3.15 from the first half of the two major festivals, the situation of 5.1, the first half of this year much better than the second half of last year, even in 2007 some of the market even better. Dongguan This real estate-related transactions. Last year, the majority of people who wait-and-see attitude on the property market, and in 2007 were more than real estate. Spring 2009, the consumption of the main force came out, those who buy the majority of the owners of the decoration, the demand for increased rigidity, the overall better than in 2008. The first half of our sales last year, or very good, in May after less than expected. This year's sales grew last year, the relative, also a monthly basis than the growth ring. 3.15 big buy in South China, more than 300 multi-family owners, is get drunk the first queue type. In addition, we have seven stores in Dongguan, 13 distributors, more than 20 point-of-sale network. Antique brick dream home after 07,08 years of integration, has shown that the current strong market competitiveness, and good sales in the country. ruYBestCeramic

    Reporter: It has been observed that you decorate in the emerging city of A Block has been a lot of stores, from Block B is also very close to, B Block, and then open such a large exhibition hall would be a bit of a waste? B Block, why not dream of a professional showroom? ruYBestCeramic

    : Although A relatively large blocks of traffic, but because of limited store, buy a number of large-scale promotional activities or be limited, so in the B Block, also took a big shop. Large area of the store will give customers confidence is a big brand cosmetic results. And we are all VIP access large orders, will not be wasted. B, not to dream of as a specialized showroom, which is the purchasing habits of consumers on the one-stop. Although many consumers, especially after 80 like the style of personalized, but most consumer groups, the pre-80 or the pursuit of a mix of patterns, like tiles, bricks, etc. Antique Paving mix, and one more willing to stop buying, so we decided to stagger the products on both sides. ruYBestCeramic

    Reporter: As a dealer, do you think marketing Dongpeng What are the characteristics? ruYBestCeramic

    : The main products are good. Dongpeng philosophy of product development with the general trend is in line with the beginning of great vitality. The implementation of strong Dongpeng, saying the program is not full, only the full implementation of the majority of dealers Dongpeng Dongpeng followed for 10 years, and long-term accumulation, more mature team, execution is strong, and have a good model to promote. ruYBestCeramic

    Reporter: The whole market can be described as first-line Dongguanbrand, which currently markets products in Dongguan is more popular? ruYBestCeramic

    : Dongguan mainstream market products or polished, because some rich people, they bought a luxury flat, in order to achieve a magnificent effect, you choose polished. Antique brick, however the rising trend over the past few years very fast, more and more consumers began to favor antique brick products. ruYBestCeramic

    Reporter: each city has a number of low-income groups, Dongguan materials more cost-effective advantage of the market for sale how to brand? ruYBestCeramic

: middle and lower reaches of the brand regular price war, there is also some advantages. However, this type of brand market space is very small, consumers will take into account the cost-effective, but they are also very strong brand awareness. Now many big brands are often engaged in promotional activities, when the first-line brand also launched a number of middle and low cost advantages of the product, those second and third line the competitiveness of the brand has been weakened. ruYBestCeramic