Yueyang: market demand intense brand battle

Published: 24 May 2009 20:20:03

Yueyang is a 2,500-year-old cultural city, is located in the northeastern part of Hunan, and Hubei, and Jiangxi provinces adjacent. Yueyang, Hunan Province is also the only Linjiang city, is located in a lake (Dongting Lake) the two original (Jianghan plain, Dongting Lake Plain) in the three provinces (Hunan, Jiangxi, Hubei) four water (Xiangjiang, Zijiang, Yuanshui, Li water) of five lines (Jing-Guang Railroad, Wuhan-Guangzhou high-speed railway, Beijing-Zhuhai-kilometer high-speed, 107 National Road, the Yangtze River) of the multi-intersection point is in the middle reaches of the Yangtze River in Wuhan after another "Golden Cross", the total population of Yueyang more than 550 million, second only to the economic level of the capital city of Changsha. YqBBestCeramic

In recent years, has a rich, high-quality feldspar, kaolin, china clay and other mineral resources, the advantages of ceramic Yueyang, Hengyang, China Merchants started to actively undertake the transfer of Foshan ceramics industry. Yueyang with radiation as a result of the surrounding provinces, municipalities ceramic market, coupled with the improvement of their level of consumption, resulting in Yueyang huge market demand for ceramic. At present, the ceramic market yueyang mainly three: the wholesale products to middle and low Livzon ceramic-based market, China and South Africa's largest wholesale market of ceramics - China and South Africa the wholesale trading market, high-end products to the wholesale level in the Kwong Fuk Ceramics products wholesale market. Journalists to visit those markets that, at present, although consumer demand by the environment of economic crisis, but of those little ceramic market, some take the middle road and personalized corporate brand product sales also increased a lot. YqBBestCeramic

    Livzon ceramics market: sales of ceramic products in Jiangxi increasing YqBBestCeramic

Yueyang Livzon ceramic wholesale market in the South China Sea by the Guangdong city of Livzon Ceramic Corporation Limited investment of 20 million yuan to build. A total construction area of 50,000 square meters, business area of 12,000 square meters, warehouse area of 37,000 square meters. Reporter in the market to see the basic pattern of the former shop in stores, warehouses and exhibition hall is much larger than the size of the area, belonging to the middle of a typical ceramic products wholesale markets have been brought together in Foshan, Shandong, Jiangxi and other places Second, there are about three-over 200 brands, but also part of the line brands such as Eton pottery, ceramics and other payment brand rudder also settled in the market. Guangdong Foshan Ceramic yueyang new distribution of the total Miss Liu told reporters that their wholesale markets in China and South Africa and the largest market for ceramic Livzon stores and warehouses are equipped with, although the ceramic market Livzon traffic and the market environment is not very good, but Livzon Ceramics Yueyang City market is the oldest franchise ceramic products market, well-known, influential, and Livzon ceramics near the outskirts of a big market, many consumers yueyang suburbs to buy products from here, at the same time a number of township distributors The stock is also from here. YqBBestCeramic

Ceramic reporters visited several dealers and found a phenomenon: a lot of dealers are reflected in the increasingly fierce market competition, in order to meet consumer demand, many distributors have chosen a number of low-priced products as its own proxy object, an increasing number of Jiangxi ceramic products into the market. Reporter in the market to see a new warehouse district Rueijing, the Great Wall and the Golden Circle, Golden, Henderson, Union card, Xin Ding, diamond, and many other agents in Jiangxi ceramic store brands. A distributor of high Jinniu artifacts dealer told reporters, before they are mostly ceramic Foshan distribution, but with fierce competition, as well as the different needs of consumers, leading to their brand of Foshan ceramic tile distribution of the profit margin is getting smaller and smaller, Over the past two years, as enterprises in Jiangxi ceramic gradually increased, along with price and convenience of transport, resulting in a lot of dealer distribution of ceramic products in Jiangxi Province. When a reporter asked about the distribution of ceramic products in Jiangxi Province, will affect the market, these distributors that the distribution of ceramic products in Jiangxi Province is a knowing choice. One dealer told reporters that consumers previously recognized Foshan ceramic products, now with the rise of Jiangxi porcelain, the quality of their products and Foshan ceramics have been an insignificant difference, and the positioning of Jiangxi Province and Yueyang ceramics areas the majority of the three, four coincide with the needs of the market, resulting in Jiangxi ceramic products and the surrounding rural areas in Yueyang sales market is increasing. In addition, Yueyang and Linxiang such as ceramic products in the market also can be seen everywhere, on the whole are more optimistic about sales. YqBBestCeramic

Wholesale market transactions and South Africa: Product market competition and reduced profits YqBBestCeramic

In late March 2006, Hunan's largest comprehensive wholesale market - the sun Bridge Logistics Park South wholesale trading market opened fully dressed. Sun Bridge Logistics Park as approved by the Hunan Provincial Development and Reform Commission approved the key project of Hunan Province has been included in "Eleventh Five-Year" of modern logistics development plan, it is after nearly three years of market research, in accordance with the world's most advanced modern "four-dimensional logistics business model three-dimensional "in the planning and design of science. At present, China and South Africa opened the wholesale market transactions is the first phase of the project by the city department of food wholesale, wholesale Ceramic Hardware City, city logistics, electronic information center composed of four sections, set the wholesale and retail goods, merchandise sales, warehousing distribution, electronic business, recreation and leisure in one, is the wide scope of business to an integrated group of wholesale markets. YqBBestCeramic

Wholesale ceramic products mainly concentrated in Guangdong and East China brands shadow, move in building ceramics enterprises: the rudder, Marco Polo, Champions, CIMIC, Jin Tao, the new Pearl, the new source Dongpeng, Mona Lisa, Jiunn Tarn,and so on, the bathroom located enterprises are as follows: nine, animal husbandry, Kohler, Wrigley, ideals, the United States and Canada to China, Heng-Jie and other enterprises. Reporters saw in the market, building ceramics yueyang days in addition to the establishment of large-scale group-yan halls, the other large halls are run by first-line brand and East China Foshan ceramic enterprises Hall. Bath products and a large exhibition hall was almost Foshan, Chaozhou, Tangshan, Fujian and other places occupied by businesses. In the first half of the market focused on a number of major brands and sales of window-dressing of the exhibition hall, in the latter part of the market products are mainly middle and low storage, and some products shop, the whole market is coming and going, abnormal excitement. According to agentceramic yueyang manager Tian Jian-Ming, currently the market positioning of the main consumer groups in the high-end products, due to the trend of the economy as a whole yueyang better, so bring a lot of sales of ceramic products, ceramic products of the economic crisis affect the sale of , but competition is becoming fiercer and fiercer. YqBBestCeramic

At present, the whole market situation better. CeramicYueyang's general agent in the store, to see people come to buy more products. Fang-Qing store sales, according to Hung, the face of the needs of different consumers, shop from the beginning of the year on the development of a series of marketing programs and increase the number of low-priced products, the current sales situation is better, especially Antique brick mid-range priced products, more and more consumers and urban wage earners township family welcomed the same period last year sales increased a lot also. Jiunn Tarn Yueyang in the total distribution of ceramic shop, the product is also sold better. Store manager Wang Quan told reporters that despite the global economic crisis, led to the demand for high-end products down, but the price adjustment through the current products, the increase in sales, but with the same period last year, profits declined, I believe that with the national policy of expanding domestic demand will contribute to the future is warmer and ceramics markets rise, the second half product sales are expected to usher in a peak period will be. YqBBestCeramic

Kwong Fuk ceramic products wholesale market: products, and markets large radiation YqBBestCeramic

It is understood that the Yueyang Kwong Fuk market ceramic products by the Yueyang city party committee and government focused on investment projects as well as urban areas, one of key construction projects. After three years of construction and operation of Yueyang has become the first professional wholesale market of ceramic products. In the establishment of new management model, Kwong Fuk ceramics to market demand, attracted a large number of ceramic dealers to join the market at home is not only a collection of ceramics Lee, O'Brien pottery, ceramics, such as Chang'an domestic well-known brands, also operates the high - , medium and low-grade variety of ceramic products, distribution of ceramic products of hundreds of species, is committed to building consumer shopping platform for the lowest quality. YqBBestCeramic

At present, Kwong Fuk ceramic products is the largest market for all types of ceramic products Yueyang City, the most comprehensive big market, not only in Guangdong, Shandong, Fujian, ceramic products, but also brought together Hunan, Jiangxi ceramic products. Reporter in the market to see, from Shandong, more crystal blocks, product price is relatively low. Outside wall products in Fujian and Jiangxi almost monopolized products, Hunan outer wall of a product can only seeproducts. At present, the products are sold outside the wall. With the arrival of summer, many works have been stepped up outside the wall of Paving. From Foshan, Jiangxi Province, as well as local products mostly polished, and Foshan to the polished high-grade polycrystalline powder products category most Jiangxi bleed polished tiles polished bright and ultra-clean most of the local state enterprises trillion polishing brick products in the market place is also occupied. According to Omega ceramic shop yueyang sales agent Lee, currently, the market ceramic products sold in the province, Changde, Yiyang and other places more, but also a considerable number of radiation to the Hubei Province Honghu, Chibi , Xianning areas, through the convenient water and land, the sale of products is still relatively large radius. (Reporter to super-soldiers) YqBBestCeramic