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Ceramic industries tend to get white-hot cross-border terminal market operators
- Published: 24 May 2009 20:18:47
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Increased competition, the most direct impact on businesses is leading to price war. You do not fall, I fall, in order to grab the market, it is difficult to stick to the case of position, promotions are everywhere. Even some of the prices of old products has been strong, can not help but join the industry price promotions.
Since since March, I noticed that most of playing in home furnishing market promotional campaign. 3.15 First, this is on consumer protection, has become a bustling section of the product promotion; followed by "51" mini vacation, it was a rare day of leisure into the business of competing for the Golden Week promotions.
Gradually entered the season as the decoration, I pay attention to building materials market comparison and found that many brands are ceramic with "price" to move the hearts of consumers. Of course, the main dealers in the backlog of goods to make a fuss, but because the impact of financial crisis, and some not so fitting to catch up with the trend of property owners, businesses play a "low-cost marketing" brand on them or have an appeal.
Ceramic many business and fierce competition
In recent years, Guangdong Jiangmen market brands and distributor of ceramic is that more and more. I visited found that Zobon International Decorative Square, Jianghua Road, agriculture, forestry, large and small gather Road ceramic brand store, the streets are also a lot of possession. Jiangmen's market is not big, but so many businesses to sub-cake, how their day?
"Financial crisis, business is more difficult to know, but I understand that the Ministry of Finance from April 1 onwards, Jian-Wei ceramics to improve to 9% tax rebate rate, does this mean that the ceramics business will be better than ever before to do something it? "I asked. Dongpeng ceramic total answer to the author of Lee, the export tax rebate rate of increase in a matter of fact for the dealer did not much influence, and now the larger problem is that the financial crisis led to difficult export, the domestic market tends to intense competition on the business more than ever before difficult. He also said that despite the real estate market has been Jiangmen relatively stable, but the ceramics business more and more businesses, business has been spread very thinly.
Yan Wing building materials is shared by more than the total, he said, "51" for sale and how much business did not give a pleasant surprise, the business can say is barely acceptable. Raising the export tax rebate rate for export of a certain pull, but pulling on the domestic market, see what the effect is still and will continue to be very difficult to predict.
The impact of the financial tsunami has further deepened the trend, in this case, a number of ceramic manufacturers or face closure, or face restructuring. For survival, ceramics enterprises out all of the law, one can imagine that the domestic market competition will become more intense, dealers would like to divide up the ceramic cake, is not so easy.
Competition, but has not yet entered the era of low-profit
Increased competition, the most direct impact on businesses is leading to price war. You do not fall, I fall, in order to grab the market, it is difficult to stick to positions where emulsion is everywhere. Even some of the prices of old products has been strong, can not help but join the sales price of the industry, the most direct is market performance, brand, retail customers can also get.
I see that even if the "51" after a number of promotional business card is still a big fight, for example, the original price of a brand more than 110 yuan / ㎡ of 800mm * 800mm tiles, now offer 55 / ㎡; variety of ceramic tile just over 70 yuan / ㎡; Lee also launched the live music side of "clearance price" sales model will be the same species, tile stock to a very attractive low-cost.
Ceramic dealers after the course of the financial tsunami, it is inevitable to reduce the sales price as a competitive advantage, many companies with price competition, profit fell surely.
Jiangmen ceramics market saturation, leading to a backlog of goods, many businesses and more than ever before. Supply far exceeded the needs of the market, ceramics industry to enter the buyer's market, distributors in order to reduce the backlog of goods, of course, reduce profits only to increase sales.
Dongpeng Ceramic Li said, they also have some special products, but in general price stability. Profits now than before, slightly, the cost of purchase is not how to increase, but increased indirect costs. Market well, in the advertising and investment activities on a number of relatively large, and these costs are a lot of money. In addition, price competition, and their need to be let in some cases, the overall profit can also be, before the era of profit.
Tao Wei grab market cross-border business
Eight Immortals Crossing the Sea,. Enterprises in order to survive, but also development, in recent years, an increasing number of ceramic enterprises cross-border operation began.
For example, we can see, the business began operating ceramic bathroom run, and operation of sanitary ceramics business is also involved in the industry, consumers not sure which is the main tiles, which is the main bathroom, ceramic Wei Bath obvious phenomenon of cross-border operation.
I see in the building materials market, many shops also sell ceramic sanitary products to sell, and the shops also sell bathroom tile business sales, which is the most representative Wrigley bathroom, now the brand is making it Wrigley bathroom tiles.
Businesses that have the common ceramics and bathroom, bathroom ceramics and bath needs of each other in order to complement each other. When the production of sanitary model can not be achieved without the use of ceramic decoration, in order to reflect the overall effect, and for the laying of ceramic model, but also related with sanitary facilities, and sanitary ceramics and the driving force behind cross-border business with.
"Customers can achieve one-stop shopping and ceramic sanitary ware, at a glance the overall results, as well as the sale of the two promote each other, do both." Building materials market, said a merchant.






