Categories
- News & Events
- Industry Dynamic(422)
- Daily Used Ceramics(96)
- Ceramic Materials(93)
- Industry Report(92)
- International Market(150)
- Ceramic Culture(586)
- Ceramic Sense(338)
- Marketing Management(195)
- Consumer Guide(154)
- Friends the enterprise(169)
- Expo Information(112)
- Dynamic Enterprises(115)
Kitchen & Bath industry as a whole in 2009 the growth rate will slow down the expansion of a strong business trend
- Published: 24 May 2009 20:18:08
- Looking back at China's 2008 Kitchen & Bath industry ups and downs like a film, first by the Olympics in China Dongfeng brand staged a carnival group of Olympic marketing, sports marketing rush, Dongpeng, China, such as the United States and Canada entered the Olympic brand venue is the industry to say "national brand sanitary era."
Shanghai in May in the kitchen and show the scene, the reporter interviewed enterprises said the Chinese kitchen and investment sales and an excellent situation, the rapid growth of the second half of 2009 and the development of a more optimistic. And after a few months later, in a press re-Jie phone companies pay a return visit some of the business and has become a new theme. from the U.S. financial tsunami has spread to the world, China's foreign trade sector is the damage caused.
China in 2008 the best year for home. In home construction has been built production capacity reached an unprecedented peak. In the Olympic Games, not only to see China's comprehensive national strength, but also to see the pride of the Chinese building materials industry.
China's home in 2008 the worst year. The global economic crisis with high export dependence on China's economy has been the impact of storms, the capital market volatility and price bubbles greatly suppressed the purchasing power of the consumer. Many enterprises to enter the most difficult period.
In fact, as early as the kitchen and the Shanghai International Exhibition held in the same period of the "China Industry Development Summit Forum Bathroom", the industry leader in kitchen and have pointed out in 2008 on the sanitary industry in China will be a more difficult year, but also is a veritable "cards in": too many enterprises to enter the kitchen industry, resulting in a vicious low-quality low-cost competition, and the cards out of some enterprises, not only to benefit the healthy development of the industry, and help as soon as possible Let the nation out of the low-end image of an early bath.
The second half of 2008, the Chinese kitchen and the subject of industry is the "winter" and "practice." How cold the winter, I believe that each have their own business sentiment, and "Internal Strength" how to practice, we explore a lot before, putting that aside. Forthcoming in 2009, we also need to get a clear understanding of next year's market situation and development trend of products, the right remedy.
Kitchen and home industry in 2009 the market is expected to
The overall slowdown
Darling, vice president of industry orin "Looking at home in 2009 the Chinese market," the scenery here is fine, "" one points out: Generally speaking, next year China's economic "troika" in the slowdown or stagnation in exports, investment and domestic demand will be The main driving force of GDP growth, experts forecast: GDP will slow down to 6%. 4 trillion next year, gradually put in place to save the city money, matching funds will ease the current situation of deflation, as the real estate industry will stop the trend of rapid decline. Domestic industries to grow next year, but over the past 8 years out of high-speed growth trajectory into the low-growth cycle, with expected growth rates in between 3-5%. In the global financial turmoil and an extraordinary period, is quite satisfactory.
Cards as a result of industry, enterprise restructuring, optimization of industrial structure continues, the kitchen industry, the market will not return to the previous time on the fast pace of development, this buffer time may be a few months, perhaps years. The kitchen is not just depend on the market itself, we must also consider the impact of external factors. However, countries have taken positive macro-control measures in 2009 and in the future for the market place of new hope.
Enter the integration phase
2009 Kitchen & Bath industry will enter a year of integration. New home will dramatically reduce the number of enterprises, more than 30% of small and medium-sized enterprises at home will disappear, mergers and acquisitions, restructuring, merger, holding the form of industry structure adjustment will be officially opened curtain. Domestic and foreign industrial and financial capital of China will continue to run a large household industries, the comprehensive strength of the enterprises will grow strong. Competition means more diversification, more complicated market environment, product innovation is more rapid. For kitchen companies, in 2009 more difficult to control the risk, but also more difficult to grasp the opportunity.
Housing vacancy rate will reduce the negative impact on the real estate decline
Kitchen & Bath industry and people's lives is the most closely related to the industry, so the banner will always stand firm.
The financial crisis triggered by China's real estate restructuring, domestic industry, the difficulty is only temporary, and ultimately a good thing. Because the real estate slowdown, less investment in real estate and secondary, and the decoration of the real people who buy a house, which is reallycustomers.
Lehua Ceramic Sanitary Ware Co., Ltd., Assistant General Manager and Mr. Meng Yimanager, said: "The current downturn in the real estate industry, housing sales will be reduced. But now, before the purchase of housing with different, they bought a house will be renovated, there will not be before the vacancy rate high, many houses before, there are real estate, or is the second investment, it will be there. from the current situation, the purchase of housing put into use immediately after more of. "
2009 was a strong expansion of enterprises to enter
The face of significant changes in market conditions, the enterprises to take two ways. One is defensive, one offensive. After 08 wind attack, called for a real winter in 2009, most enterprises have been fully prepared. The advent of crisis, to stimulate the kitchen industry in 2009 on the development of new planning strategies.
For enterprises, the reserves in 2009 is a view, but also the outbreak period. Part of good business, to take against market trends, the opportunity to expand the site inhalation, such as market warming crisis have been far away in front of others.
Among them, the Wrigley stage of the development plan in 2009 has been in full swing. Held earlier in the Wrigley ubiquitous design "Wrigley Cup" Competition Prize Presentation Ceremony, Lehua Ceramic Sanitary Ware Co., Ltd.manager and assistant general manager told reporters that Mr. Meng Yi, Wrigley will be designed to increase large inputs, the full space to create a complete bathroom. "In the future, not only Wrigley Toilet bathroom space will be used throughout the Wrigley products. Our products cover the entire bathroom, including toilet, bathroom cabinet, furniture, shower head, head, metal pendants, there is the future Advanced search and the bathroom ceiling. "There are more than three new large-scale bases and six factories, lap good enough 20 years of land development and expansion of more than 500 sales outlets, with Wrigley, general manager of Business Unit Bathroom Fang as saying that this winter seems like spring-like warmth.
