Dehua porcelain industry enterprises work together to deal with the crisis of finding a way out to upgrade

Published: 24 May 2009 20:15:16

In the international financial crisis, the Fujian Dehua porcelain industry facing a severe situation. The face of crisis, Dehua ceramics actively adjust development strategies, encourage enterprises to security and stability based on the production, ceramics for daily use to develop and guide the transformation and upgrading of enterprises seeking to break out of these efforts are producing positive results, the first quarter of Dehua ceramics for daily use of export growth of 46.93% against the market trend, ceramics began in March from the recovery trend of warmer.

Stability: the production of ceramics profit insurance tFKBestCeramic

Dehua porcelain has a long history, and Jingdezhen in Jiangxi, Hunan Liling and are referred to as China's three major Ancient. Now Dehua porcelain is still a pillar industry, the products are sold throughout the world more than 190 countries and regions, is the largest technical ceramics production and export base. In 2008, the county's output value of 6.896 billion yuan ceramics, export delivery value of 5.655 billion yuan. tFKBestCeramic

European and American markets as a result of the rapid shrinkage of ceramics in early German orders to reduce more than 30%. Are facing a serious situation, to have stable production Dehua, guide enterprises to face difficulties in the development of confidence in the firm, to abandon short-sighted behavior, adhering to low-profit, micro-loss orders, holding employees, customers and markets, in the occupation of cards in the industry more big market. tFKBestCeramic

Indesen Dehua Ceramics Co., Ltd. in Guangzhou in the spring of the past to obtain orders for delivery at the meeting, Spring Fair last year, compared with 30% of the increase. Shan-Yu Guo, Chairman said: "In the current environment of financial crisis, we let a low price to win major orders, because we first of all, in order to stabilize production. For example, orders for 700,000 yuan last year, about 50,000 yuan of profits; and let this year after the Customers find it easier to accept orders to 100 million yuan, profit is still about 50,000 yuan. For business, although the increase of production, reduced operating profit, but the benefits are obvious: not only to retain the employees, the stability of the production, but also to keep the enterprise, make a new customer. " tFKBestCeramic

In Germany, and as such low-cost ceramic Indesen let alone by the enterprises there are many "positive orders, stabilize production" has become a lot of Germany's consensus-based ceramic business. Order to maintain them by increasing production, stable base to look forward to a time when rapid economic warmer market. tFKBestCeramic

Upgrade in transition: a breakthrough in daily-use ceramics for tFKBestCeramic

In the financial crisis, Dehua ceramics enterprises to encourage the consolidation of Western technology in the porcelain, traditionalbasis, to develop daily porcelain, ceramic gifts. tFKBestCeramic

Dehua out a number of policies to encourage the development of daily-use porcelain, clay ceramic material cash incentives specialized processing policy, the production of high-grade daily-use porcelain production equipment company to buy 12% of the subsidies given to promote the standardization of daily-use porcelain, large-scale production to expand production. This year, many German enterprises of ceramics aimed at the broad domestic household goods market, to take ceramics for daily use articles. tFKBestCeramic

Crown of modern home-fu of Taiwan Co., Ltd. started cooperation, the establishment of high-grade daily-use ceramic production lines, the introduction of advanced equipment and high-tech, open up new areas of high-grade ceramics for daily use; Minglong Need also to develop new ceramic porcelain Institute of species of mass production in China Ceramic sun and associated with Anxi tea merchants, tea production and marketing high-end series. tFKBestCeramic

In addition to increasing the production of daily-use porcelain, the Dehua also actively held enterprises, the entrepreneurs in the forum, linked to the leading cadres and other forms of enterprises, strengthen communication links with enterprises, and actively guide the transformation and upgrading of enterprises. Transit Chen said that last year, and give full play to the financial capital Dehua "skillfully deflected the question," the role of more than 200 million yuan-led efforts to promote capital and completed 21 technical transformation projects, 50 ceramic kilns to transform and self-glazed bone china, microwave ware, firing temperature, such as technology research and development, corporate savings in the cost of 120 million yuan. tFKBestCeramic

Statistics show that the first quarter of this year, German exports of ceramics for daily use and exports increased by 33.3%, 46.9%, an increase of 11.5 percentage points year-on-year to increase, 8.8 percentage points. The whole of Dehua ceramics from the beginning of March also warmer trend of recovery. Hong Kong Houseware Fair, the German intention of ceramic enterprises reached more than 100 million yuan of orders. Spring Fair this year, Germany-based enterprise intent of orders reached more than 200 million yuan, more than last year's Autumn Fair rise. tFKBestCeramic