Zibo Ceramics industry needs to "soul"

Published: 16 May 2009 02:57:53

Zibo, Chaozhou, Jiajiang, high security, as well as other emerging ceramics industry base, the biggest dilemma currently facing is not "cluster", which includes clusters of enterprises, industrial clusters matching, qualified personnel of the cluster, the cluster market , which can not form a "gathered" effect, can not create brands, products, technology, information, transactions focus on the exchange.

Brand is the soul of the professional market is the industry's "axis." The role of the soul is the most effective resource for market aggregation and integration, focusing on corporate brand, which will be gathered behind a large number of talents, capital, business, technology and even policy resources; China's modern development of industrial clusters, ceramics industry and other industries , has freed itself from the traditional manufacturing as the core, began to marketing, brand-centric, and its axis is the "professional market" this platform.

Severe market competition, the Zibo government departments, ceramics enterprises, businesses are beginning to wake up brand awareness and to continue to build their own brand efforts. As the axis of the ceramic industry in Zibo City Science and Technology, Building Materials City Zichuan market should play a leading integration platform, so as to create a good level of Zibo Tao brand lay the foundation for the environment.