Ceramic consumption in rural areas is a small market

Published: 16 May 2009 02:57:50

"Ceramic countryside just castles in the air" in the media after the release of those who have doubts about that: the article is too arbitrary, there are certain ceramics rural consumer market. In order to fully express my views and the rural areas of China on the current construction of sanitary ceramics, consumer market research and analysis, thus further include a small text to fill.

The article is actually three perspectives: First, China's rural areas a lot, but very few have the wealth, especially in the service industry and real estate can not be formed, so the consumer market a very small tiles, and ceramic consumption in rural areas often stage was the outbreak of (mainly brought about by favorable policies in rural areas to increase or decrease the price of building materials brought about by decline in housing costs, the rapid formation of building heat, pulling the tile consumption in rural areas); Second, the flow of rural property and the Chinese people can not essence of the urban complex, so a lot of people do not want to build houses in the villages, especially high-end houses to pave and stick tiles; Third, production patterns of rural life, the decision is unlikely in rural areas with paving tiles. In fact, I was blind for some ceramic ceramic enterprises and rural areas and said that a large market, and not in rural areas is that there is no building sanitary ceramics consumer market. If that is true, as cocksure. According to my understanding of the market, at present the provinces south of the Yangtze River still has some building sanitary ceramics consumer market. This may be related to some cultural traditions around a certain link.

For example: in Guangdong and Fujian-based overseas Chinese areas, the rural areas there is not a small consumer market, building ceramics. I thought these places and cultural traditions of a great relationship. The past, these places of our ancestors risked their lives, the seawork, often making the cut back to large-scale construction, acquisitionthe family business. It is said that the towers Kaiping is a product of this culture. By the impact of this cultural tradition, since these areas have this habit of getting rich on the outside, no matter how much property the city will be covered with sets at home or villa style house. I heard that, there are a lot of doing business in Fujian Ceramic bosses in their own village to build a big house, and with good bathroom tiles and decoration products, with thousands of one on the side of the tile. Although they may have only a few days the Chinese New Year, or year can not, but they have such enthusiasm for the construction of rural housing. Therefore, Guangdong and Fujian on the rural market well and have such a market in Guangxi. In addition, Hunan, Sichuan, Jiangxi, Guangdong and other places in more work, a lot of people make money even after the home, so I will at home to build a decent house sets. However, north of the Yangtze River, are home in their own city workers, so the money will buy a house in the city. This is different spending habits. As far as I know, better to operate in rural areas is vero, and Rivero, director of Mr. Huang Yunyue planning is to understand the market, he has the basic operation of the rural areas are the rural market in these areas. I heard there is a brick to do in Fujian, Shandong boss said: Bivero is in place to operate in rural markets, and we on the village from Barry County, but the village can see the ad vero, in fact, our village market really great, like my family's house are thousands of square tiles.

Of course, I do not agree with some people's point of view: the Pearl River Delta and Yangtze River Delta's strong spending power of rural ceramics. I know that the Pearl River Delta and Yangtze River Delta has a lot of villages and towns of the purchasing power of ceramics, but these places are counted as rural. If divided by the current system, called the rural areas in these places, but its manifestations or signs is the city. To Foshan for example: Shishan, Chencun, Ronggui towns, etc. is to look at is how cities. In terms of total economic output, infrastructure construction, supporting the functions of cities, real estate can be at the county level with the central and western regions, and even compared to cities. I remember two years ago has been reported that, in the County to expand its powers, the four billion GDP in Hunan proposed as County cities directly under provincial administration, and about four billion in Foshan township are weak GDP town. Omura and some economies of high-rise buildings and services, than some level in Qinghai Province resident city government better and more prosperous. Also such as: Changan Town, Dongguan, is a town of administrative divisions, in fact, she is a big city has a million people (just over a million population), while millions of people in China have a city the size of the basic level is the provincial capital. As far as I know, apart from Guangdong, Shandong, Jiang gradually and basic old industrial cities in Liaoning have owned more than a million outside the prefecture-level cities, provincial capitals in addition to other provinces and municipalities plan, millions of people do not say that there is no city is rare. Therefore, the long and the Pearl River Delta sanjiang consumption in rural areas are not representative of the market, he is in fact urban consumption.

Finally, I once again my point of view the main out: In the provinces south of the Yangtze River, especially overseas Chinese and the labor exporting region have focused on the consumer market in rural tiles; and the provinces north of the Yangtze River, is not such a market. However, both the North the South, the rural consumer market tile is still a very small market.