Jinjiang interpret the history of the evolution of the ceramics industry

Published: 16 May 2009 03:03:24

Jinjiang - nationally renowned for its hometown of overseas Chinese in the national economic comprehensive strength ranks fifth hundred cities and counties, is a well-known newly industrialized city with the "China brand" the largest number of county-level cities, famous shoes, clothing, food more from brands such as here. At the same time, Jinjiang, China's major producing areas of ceramics, where the outer wall of the share of total output of more than 70% outside the wall of China's industry clusters, the National 1 / 3 more than the ceramic distribution network controlled by Jinjiang. However as a national of one of the four major producing areas Ceramic newly industrialized cities, it has experienced the evolution of the industry what the development process? In their development process, and what there is the problem? The following from the Jiangxi Province Jinjiang Hengda Ceramics Building Material Co., Ltd general manager of Lee Su-cultivation analysis to explore together with reporters.

Jinjiang porcelain, the Millennium Ancient

Quanzhou, ancient ceramics and morality-based Jinjiangorigin, mainly catering for the production of a variety of daily life mainly small-scale vessels and sculpture, Dehua white porcelain kiln in order to green to represent, to the mostcharacteristics kiln with green glaze painted porcelain painted to represent the sound. 1500 years have elapsed since the kiln isSouthern Xikou Quanzhou region as well as ceramics and the beginning of the origin of culture, after the Sui and Tang dynasties, the Five Dynasties, Song, Yuan, Ming and Qing dynasties over a thousand years of development and long-term prosperity, archaeological survey found that of the Southern Dynasties to the Qing Dynasty There are as many as 26 sites. Jin Yi ancient sites which are classified as "left the world," one ofsites.

Jinjiangas the birthplace of Chinese ceramics, one of China's famous ceramic village, ceramics profound culture, the pottery industry from the first year of the Western Jin Dynasty, Xing in the Tang and Song dynasties, has been 1700 years of history; magnetic cooker has a strong local characteristics and typical folk style, its products rich in species diversity, the Song and Yuan Dynasties ceramic products for export to Japan and Southeast Asia have become important on the southeast coast of origin for export porcelain.

Quanzhou, both rich in china clay, kaolin and other mineral raw materials and glaze, and the rise of Quanzhou Hong Kong, no doubt for the Millennium bustling ancient capital of the addition of an opportunity to facilitate maritime transport, the port's prosperity in the region for export of ceramic provides a very convenient , foreign businessmen gathered in Quanzhou, Quanzhou Maritime ceramics become the starting point of the road. Ancient ceramics exporting a considerable proportion of play, export more than 50 countries and regions to meet the needs of the Afro-Asian, Southeast Asian people's daily life, production, and religious activities.

Millennium is the continuation of the continuous development of ceramic industry, building ceramics transition for Jinjiang laid a solid foundation, not only the MillenniumJinjiang porcelain culture to pass on, and created a building ceramics Jinjiang development.

Ceramics Jinjiang evolution: (the ancient capital of ceramics for daily use - a modern city building ceramics)

Millennium Kiln Ceramics Jinjiang fire chain and the development of pre-eighties, mainly burning bowl, cylinder, such as ceramics for daily use. After reform and opening up, peopleunprecedented burst of passion, ambition ceramics renewed, so that our ancestors left edge of the industry to play an important role, to play traditional technologies. By changing the product mix and production process, from the use of simple equipment, boxes loaded bowl blanks, timberyears when the fuel burned in the 75 × 150 glazedoutside the wall, and gradually developed into a three-dimensional 108 × 108 blocks, down draft kiln bituminous coal firing of 152 × 52,150 * 200 ofand 108 × 108,152 × 152,100 × 200 blank brick red, and then there kiln firing porous products, specializing in the production of up to embark on the road of building ceramics and Anhai radiation to the periphery of development, within the pits, and other places, glazed tile and then have begun to move from the porouskiln production.

Ultra-conventional, the development by leaps and bounds Ceramic Jinjiang, Fujian has become an important pillar of regional economic industries, and formed atown as the core, the radiation around the township of ceramic industrial clusters, industrial clustering effect obvious competitive. Jinjiang, Fujian and Guangdong Foshan, Zibo, Shandong, Hebei Tangshan as a national production base of the four building ceramics. June 18, 2000, the town ofby the Chinese Ceramic Society awarded the "ceramic town of China" reputation.

Reform of 30 years, the development of Jinjiang ceramics for 30 years

30 years of reform and opening up, capitalize on the trend in Jinjiang, ancient pottery tradition Millennium experience, and continuing to draw on advanced technology, display the new face of Ceramics Jinjiang. Jinjiang Ceramic Spark has become a regional pillar industries in the country. According to press the investigation, so far, only the production of building ceramicshave more than 170 enterprises, roller kiln production lines more than 200, the annual production capacity of 500 million square meters of ceramic construction, annual production value of 5.5 billion, representing an annual production value of the industrial town nearly 84%. the development of the production of glazed ceramic tiles, polished tiles, whole body tiles, split tiles, antique tiles, glazed tiles and other specifications, a variety of models of internal and external wall tiles, floor tile.

At the same time, ceramic varieties, specifications Qi It is understood that sales outside the wall of the manufacturers is 70% -80% of people in Jinjiang. At present, ceramic building materials from the existingmarketing more than 15,000 staff, acquire one-third of the country's ceramic industry sales network, sales of ceramics in the country's total sales accounted for more than 40%. There are sales all over the country or the Exhibition Hall in Beijing, Shanghai, Tianjin, Chongqing, Chengdu, Xian, Kunming, Nantong, Yingkou and other important cities of domestic investment in building ceramics market, the town there are 20 ceramic manufacturers in the country more than 20 cities in the establishment of marketing agencies and offices.

The development of the regional market is getting better and better: the development of ceramic industry in Jinjiang City, the region led the market, the rise of ceramic materials has been created by Heavenly Creations Ceramic City, United World Chinese Ceramics City, CeramicRoad market, money market and Dongshan slope Ceramic II composed of brick-level market, the regional market system, to attract a large number of well-known building ceramics enterprises to set up the market. Heavenly Creations is one of the city in Fujian Province Ceramics Professional Ceramic largest market, with a total investment 3 billion yuan, covers an area of 500 mu, building area of 220,000 square meters, the annual trade volume of 2 billion yuan. So far in 2001, in the Heavenly City of ceramic have been successfully held five national ceramic building materials (Jinjiang) Expo, in Fujian Provincebecome one of the eight exhibition. (The above data cut-off 2008)

Inheritance and development of innovative twists and turns in the change

After reform and opening up, building ceramics industry in Jinjiang, through the development, governance, restructuring, re-development of several stages.

The first stage of development, the ceramics industry can be described as the spring breeze Jinjiang wildfires, everywhere. This is a modern building ceramics industry during the initial period of formation as well as capital accumulation period, the village of ignition, resulting in smoke all the pollution of the environment, for business to pay the first price cut more than 300 root down draft kiln and Porous kiln chimney, have introduced a number of roller kiln production lines, so that some enterprises to a new level.

The early nineties, the development of roller hearth kiln become the size of product specifications from the 50 × 200-60 × 240-100 × 200-52 × 235 growing varieties are also the diversification of production increase, once again raise the quality of products .

Brick species in 2000 began to form as the center of Jinjiangindustrial clusters outside the wall, outside the wall around the whole enterprise of Jinjiang area, four production lines of the outer wall above the middle class accounted for about 80% of homes. During this period, a large number of split blocks for villas, hotels and other high-level construction. Continuously upgrade the quality of products, in a short span of ten years, Jinjiang has become the country's largest production base outside the wall, the country's total output of more than 70% outside the wall to guide the direction of market development.

In recent years, as a result of intensified market competition, enterprises to speed up product development, product specifications so that outside the wall, surface texture, variety, color more and more complete, more and more decorative effect of art. 07-08 years in particular, personalized product development, R & D China and ThailandDry, in the second half of 2008 into a mass market, the product of the external walls of a unique environment, moisture, noise and other functions to become a new selling point of the market.

In the development of confusion, also twists and turns ahead

It is understood that only the existing building ceramics production Jinjiang andupstream and downstream enterprises is an important national building ceramics production base and sales distribution center for one. However, the rapid development of industry, there have been many problems. Market demand, the total serious oversupply of products, supply and demand imbalance, resulting in a serious backlog of products, especially those with low technical content, quality, style aging products. The financing of individual enterprises as a result of dumping the use of low-cost sales approach, and mutual prices, companies decreased effectiveness. The situation of those high debt, and aging equipment, poor management of the enterprise, but also pose a serious threat.

Production and management in the enterprise management. First, the majority of enterprises in Jinjiang, ceramic or a few people still family-run business partners, management, extensive comparison, not enough clarity of property rights, not regulate the financial system, it is difficult to accurately reflect the operating conditions of enterprises, tied to large-scale enterprises, the development of the Group; 2 R & D of new products is not more than enterprises, professionals have a lack of skilled workers, the product is not high technology, the market is not strong; The third is the lack of resource advantages, ceramic raw materials needed for the production mainly to the Zhangzhou kaolin and Guangdong area the purchase of energy mainly in Shanxi and other places, resulting in an increase in product cost; Fourth, the environmental costs of big. Business generated by the production processliquid, gas, dust, heavy environmental pollution; enterprises for production of raw materials and manufactured products for export are large tonnage of freight transport, resulting in road overwhelmed interval shortening the normal life cycle.

In exports, since the ceramic products of the reduction in export tax rebate rate, the continuous appreciation of RMB, product costs, in addition to importing countries often take anti-dumping measures, thereby squeezing the profit margins of ceramic enterprises, affecting the choice of ceramics export enterprises.

Opportunities and challenges coexist, Technology and Innovation times

Ceramics Jinjiang facing new challenges, the need to seek ways to break through and upgrade. With the raw materials, fuel prices, as well as land, labor cost growth, as well as raise the threshold for environmental protection reasons, a result of costs, enterprises must make ceramics obtained from the scale of operation the size of a corresponding rise in profits in order to achieve the scale of operations, capital operation is one of the means necessary. Jinjiang ceramics at the same time to increase R & D efforts in product innovation, and follow the road brand. Therefore, enterprises must Jinjiang ceramic tends to break through the existing conservative, self-development model of rolling into the era of capital operation.

Jinjiang wall outside the main force as one of the Jinjiang Hengda Ceramics After nearly two decades of development and growth, already a considerable scale of production and operation. With many years in the industry's efforts to establish a reputation, Hengda has a fixed ceramic brand and customer loyalty. China's major production base for ceramic tile in Foshan, China Foshan ceramic wall and floor tiles represent the highest level, there is no doubt that, while China's main production base of wall in Quanzhou, Fujian Jinjiang, China's ceramic wall represents the highest level brick, which is recognized by the industry.

Although the outside wall of Fujian national market sales accounted for 70% of the total, but not high value-added products, China Wall To change this business model on low value-added must be achieved through the transition. Therefore, the construction in Jiangxi Hengda Ceramics Co., Ltd., Heng Tat is an independent brand to build, existing products are doing fine at the same time, timely development of new high added value products, such as pottery plate made, super - thin brick and so on, both to save resources, reduce emissions and add value to their products. At the same time to increase innovation, change ideas, to increase R & D efforts to enhance the quality, capacity to do less, refined products, the brand into major point, a reasonable price point, to build China brand outdoor brick landmark efforts.

In recent years, enterprises in Jinjiang outside wall to improve production technology, continuous research and development for a group of a large number of ultra-thin high-level building blocks, small blocks of specifications. Market focus to shift a large number of secondary and tertiary markets, enterprises should this level of guidance to consumers. In the pursuit of brand personality of the era, people's personality, differences in product functionality or the growing popular. And outside the wall of its bright color, delicate texture, a variety of sizes and colors have a compact with a magnificent three-dimensional shapes such as a sense of superiority, there is no alternative outside wall heat preservation, environmental protection, energy-saving features and the continuing development of a more artistic sense of beauty The emergence of products, their development will be more optimistic about the prospects.