Must not only work hard in the name of the needs of real ceramic tile sanitary ware

Published: 16 May 2009 03:03:01

Foshan come these days, almost all in the newspaper every day, the television, radio, the Web site to hear or see new products Foshan ceramic enterprises listed on the news. Enterprises of the ceramic products to express their own unique features and effects, one after another in the name of their products painstakingly, brains, their brains like the originality to create a unique name of a unique ceramic products. Then, open the page, not a search, ceramic products industry will be an array of names, just to name a few.

    Some of these names strict brief, or letter names, or directly to the brick color, texture, brightness named, such as "Snow White"; some delicate magic, careful reading, a strong smell, like a walk through the halls of the Literature in some appreciation, do not have a style, such as "Sunset Yellow." Faced with these trendy, avant-garde, fashion a variety of ceramic products, have, filled with emotion: "Foshan ceramics industry is really developed! Foshan ceramic products there is a grade! Really have a taste! I did not expect the premises of simple brick to have so many features! so much culture! "

    Now we can easily find, ceramic industry, not only in the production process of ceramic products is far higher than the past, even the name of the number of ceramic products is all the past decades, centuries or even thousands of years of ceramic products used in the the sum of the name. Because the ceramic enterprises are now almost every month a new product launch, a launch, there will be several different series, allpolished, semi-polishing anti-stone, slate, wood and so on and so on. The different series of "bricks and mortar" have to take a different name, according to a plan to do in the ceramics business friends that he had in one day to the company's ceramic products from the 68 names. And they can not name the company's products with their own name duplication, as well as from other ceramic products by name. Can not can not be tooChina (as custom); both have a sense of high-gradecan not be left out;both common and not vulgar. In short it is very difficult so that the boss is satisfied. Ceramics Department of the enterprise market is now planning staff to the products only come from the name of the state, is worthy of our pondering.

However, only the name, useful ideas to spend such a big name for the product you? Since access to the product name is a difficult task, but why all companies are enthusiastic to be easy for the product from a spread ofnames? There will always be said that many enterprises in Foshan ceramic, ceramic production in the great new products, the introduction of short cycle. If a bad name, not refreshing, its products will not be able to come to the fore, only now the Epiphyllum is a soon to be forgotten, the war of annihilation in the market in. But is it true? Actually not the case, numerous ceramic products behind a silent illness --- ceramic industry the lack of truly innovative products. In fact, the product name is just the beginning of the commercial part of the war, the real important part is the quality of the product. Then the names of good quality but if the customs, antique brick antique brick is not as "Sunset Yellow." If only the name of the product efforts, it will slowly disgusted consumers. Because consumers are not fools, you can not brick the previous month, a defense known as "Fairview Love" a few months called ""! ! !