Implement the scientific concept of development to enhance the level of ceramic industry

Published: 16 May 2009 03:02:37

After more than 20 years China's ceramic industry, especially in the last 10 years rapid development has been important to grow the domestic industry. According to incomplete statistics, across the country registered more than 1200 ceramic brand, has maintained prosperity and development of the industry trend, production and sales are to achieve solid growth. However, the whole, China's ceramic industry, industrial concentration is low, highly competitive environment, the major outstanding problems in the industry reflected in the high energy consumption, high pollution, irrational industrial structure, some low-end products, production overcapacity, high value-added products weak capacity, and so on, these are related to the party's 17 report of the scientific concept of development put forward important ideas do not match.

Thoroughly implement the scientific development concept, the concept of scientific development to guide new developments in ceramic industry, ceramic industry is to enhance the level of the only way.

Therefore, ceramic pottery Mills initiative to the entire industry: the scientific development concept as a guide, started to implement a "green, energy saving, energy, emission reduction, all seized, and innovation" approach.

Green: ceramic industry to provide consumers with science, non-polluting, economical use of resources is conducive to good social and moral standards in line with the product, the full implementation of non-polluting or less polluting production methods.

Energy-saving: The main is to reduce the power consumption of refined porcelain tons, the quantity of fuel. For example, the building ceramics in Foshan current energy consumption level of 210-350 kg of standard coal, how to do 200 The following is a ceramic enterprises must consider. In addition, attention should be paid to innovative energy saving, clean energy, the introduction and utilization of waste heat, solar energy utilization.

Saving: no need to minimize the use or non-renewable natural resources. At present, we should first enhance the utilization of raw materials, such as 30-50 per tonne of raw materials now so square blocks, if increased to 60 square meters is the advantage of the new issues of enterprise development; followed by the comprehensive use of alternative materials, functional materials, new material development efforts.

Environmental protection: the need for strict control of solid, liquid, gas, three-state emissions of substances, introduction of cleaner production.

Full review: ceramics industry to completely abandon the undetected under the exemption, it is necessary to achieve full seizure online to enhance the quality of the product to the refinement towards zero defect.

Innovation: innovation in ceramic industry at present is the key to technological innovation, production and management innovation.

From the creation of at the beginning of ceramic pottery Mills on the 12 words in strict accordance with the principle of work.

Foshan Ceramic Co., Ltd by Dolce Tao Ding-long investment and joint venture holding company. Ding-Long Group mainly engaged in real estate, construction, logistics, warehousing, building materials city, coal resources, information industry, is a large enterprise group. Mills ceramic pottery is a research and development, production, marketing and service in one of the large modern building ceramics enterprises, the operation of market-oriented production base is located in Zhaoqing City, Guangdong Province. The company has eight first-class production lines, with high productivity, to strengthen the enterprise hard power, the company set up a product development center of innovation and product quality management center. High-quality products is the key to survival and development, ceramic pottery Mills product diversification strategy to implement the introduction of ceramic products, such as Seiko Polished world thinking within Code porcelain wall, antique brick, such as through the ages. Tao Tours to the East and the West in modern high-tech ceramics and organic integration of culture, the real achievement of the Chinese and Western, high-quality products to integrate into the people's cultural and artistic life and culture to create a home space, commercial space for fashion, the overall kitchen space, industrial display space, the external walls of hanging space and the overall sanitary living space museum, such as spirituality and strive to lead the industry trend.

Ceramic pottery Sears brand popular in the current international 5R marketing ideas as a guide through the real estate business and building materials group of the terminal edge city, a thorough study of the needs of consumers in research and development on products based on the demand of the product brand and the development of color direction. Efforts from the following five areas: quality products, based on research and development for the protection of innovation, market planning is the means to do breakthroughs in green marketing, customer service is the key.

First, high-quality products based on

Mills in the eyes of Tao, the product is the key to quality is fundamental, quality is the life, ceramic products, such as Sears insists character, quality products is fundamental for the survival of pottery Mills. Therefore, ceramic pottery Mills Co., Ltd. was set up quality management center for pottery production in the whole process of Sears for a full range of monitoring, on a near-production demands and the introduction of the green ceramic industry and health standards. Companies in strict accordance with the ISO9001 international quality system, ISO14001 environmental standard system, CCC system standards, the state exemption requirements of the product management process for the production of a full range of supervision and management, and better than the national standard GB/T4100-2006 based on corporate standards . Follow the scientific, strict, duplication, and improve the quality of the management ideas of Total Quality Management products to professional, focused, concentrate on the quality of casting Mills Tao, Tao Mills casting quality brand, to ensure that every customer to provide cost-effective products.

Second, research and development for the protection of innovation

Essential to the development of innovative ceramic industry. To promote the development of ceramic industry, pottery Mills was set up R & D Innovation Center. 4C marketing company based on the theory, through the Group of mall real estate enterprises and end-edge building materials, carefully study the needs of consumers and the industry's top product development and design excellence and lead designer of home environment, in product research and development on the basis of demand varieties of the product direction and development. Taken from the market to come to market, design, customer demand is the demand for R & D personnel for the development of the concept of the market, art, life, the perfect combination of technology in product design, product mix, the product space with in order to cultural products, brand culture Mills highlighted the strength of ceramics.

Third, as a means of marketing

Marketing is the key to marketing implementation. To this end, Tao Sears Marketing Center was set up specifically for enterprise development strategy, plans for the brand promotion, product positioning for the market to seek the integration point, in order to provide professional marketing support provided by the international marketing of ideas. At the same time, marketing can also partners in the different market needs, provide targeted training services sales planning. At present, the Tao radiation Mills has established a marketing network throughout the country, dealers full coverage at the primary, secondary and tertiary cities in the country in response to the call of the new rural construction, Tao Mills are full of small cities and towns to promote.

Fourth, make breakthroughs in green marketing

Throughout the marketing process, fully focused on Tao Mills awareness of environmental protection and social responsibility to consumers to provide scientific, non-polluting and is conducive to the use and conservation of resources in line with the norms of good social and moral goods and services, and to use pollution-free less pollution production and marketing methods, and guide and will help meet consumer demand for environmental protection and physical and mental health. Its main objective is to achieve through the marketing of eco-environmental and social protection of the environment and improve the protection and conservation of natural resources, the implementation of conservation-type operations, to ensure that consumers use the product safety, health, convenience, in order to enhance people's quality of life and optimize the human living space.

Green marketing is the general trend of marketing strategy. In the implementation of green marketing strategies, Tao Mills 5R resolutely implement management principles, that is, research (Research): emphasis on research business-to-pollution measures; reduction (Reduce): reduce or eliminate the emission of hazardous waste; cycle (Recycle): of waste materials for recycling and reuse; further development (Rediscover): change for ordinary products green products; protection (Reserve): the active participation of communities in environmental protection activities, and foster environmental awareness.

5, customer service is the key

In order to enhance the level of service ceramic industry, pottery Sears customer service center was set up. The center is responsible for end-user expertise to provide professional and technical advice, product sales consulting, product quality complaints, professional business market research analysis. For end-users to develop personalized value-added services. Tao Mills adhere to the "control of the key aspects of the industry chain to extend the industrial chain of all the process manufacturers to achieve the integration of industrial chain and win-win cooperation and long-term" business ideas, and dealers, decorative end services companies do.

Ceramic industry rollout of the service concept only. Tao Mills advocates "5S4E" service philosophy, processes adhere to the quality of services.

5S4E, 5S: a smile, prompt, honest, smart, research (Smile, Speed, Sincerity, Smart, Study); 4E: good customer service, good technology, good customer relations, good brand (Excellent customer service, Excellent technology, Excellent customer relationship, Excellent brand).

Complete the process of service delivery. Service personnel in consultation with the consent of the customer recognition, observation of the mobilization of good service → → → internal communication and argumentation analysis of customer contact solution to customers → time → the reasons and ways to find a solution → → customer signature recognition analysis of summary records, reporting → Guest → Service Center telephone services to implement improvements and raise related issues → → a comprehensive analysis of customer recognition and acceptance of settlement related services to resolve issues related to → customer satisfaction → customer service cleaning establishments → Customer Service Center in Finishing the record archive.

In service to honesty, mutual trust based on the work of Tao Mills will serve as a vital operation in one. Sears service team in the Tao, the implementation of the "customer is always right and really began after the sale of" thinking in order to protect the real interests of customers as the core of the service model, in the day-to-day implementation of the commitment to establish a good reputation for the company, excellent reputation for the brand to create a function.

Tours of the concept of Tao is "so in advance in life, integrity is the fundamental." Tao Mills is a corporate culture of "We" and "grassland culture." Tao is the Tao Fars Fars Fars people Tao, Tao Tours Tao is a Chinese Mills, Mills eventually Tao Tao Mills is one of the world. Tao Tao Sears Sears is the cause of people's cause, and ultimately the cause of society.

Tao Mills for ceramics and the development of the market have, for the creation of ceramic pottery Sears brand market really exists for the integration of Sears tower in China and explore the world's resources, pottery, ceramic pottery Sears brand to the Chinese world.

Mills pottery, bricks line the world!