Allow to build high-security logistics brand ceramics

Published: 16 May 2009 03:02:35

The morning of April 8, Jiangxi building ceramics industry base node MC Xu Qiang, secretary and director of this newspaper Ouyang born on How to Build a ceramic high-security regional brand, build quality, ease of logistics in-depth discussions channels.

Am on the 1st of this month in high-security administrative Service Center, held in high security ceramic docking logistics forum, has initially reached a high security around the 500 km radius of the Automotive Logistics means only lanes at the same time as the first April 10 temporary container train route opened, as well as COSCO, China Ocean Shipping Company of the docking of two high-security ceramic base "Rail transport, shipping, motor" Troika logistics channels are taking shape. Xu said the knot, logistics channels in order to establish a more perfect business to maximize the reduction of logistics costs, the base will work with enterprises to develop Xinjiang coal with the market to high-security dock ceramic industries, products and energy to achieve a two-way docking logistics.

"High-security ceramic radius of 500 kilometers to go, first of all to build up logistics channels, high-security brand ceramics also have the ability to do so. To ensure that production companies formed under the premise of the scale, but also do product image." Xu said the knot. It is understood that, at present, the local government is taking a variety of incentives to encourage businesses to do the brand, some Chinese enterprises to require each company must develop a special high-end brands. At the same time, the enterprise well-known trade mark to declare a national government will give subsidy to 300,000. Jiangxi Provincial Government also encourages companies to do ceramics brands, municipal engineering projects across the province will give priority to the use of ceramic products our province. If you want to participate in the enterprise competition, we must rely on the brand-name products to open this door.

Ceramics for building high-security regional brands, our president said Ouyang natural, high-security Foshan ceramics and ceramic to be placed on a par, it is necessary to take the brand line, through the brand to do to achieve cross-regional, cross-border development. At present, most of the high-security companies registered in Foshan trademark brand, and why? Is because "Foshan Ceramics" card has been in the domestic and even international community has high visibility. At the same time, high-security local enterprises like Jiangbrands, such as Guangdong, the products should have their own hall, exhibition hall is in fact the basis of brand of a product to create. "If you can learn from high-security Foshan ceramics business model to the current development speed, high-security ceramics will be able to use 10 years through 30 years of Road Foshan." Ouyang said natural.

In addition, strong communication and Xu knot how to build the brand at high-security ceramics, Ouyang naturally also advised: "the Government can organize local enterprises to participate in a number of ceramicshow, Foshan, Guangdong, Shanghai and other places each year by building sanitary ceramics exhibition, take part in the actual show on to demonstrate its enterprise products, as well as a good corporate image window. At the same time, enterprises can alsoorganizations to participate in this year on September 4, held in Yining, Xinjiang in China's export trade exchange ceramics. the "high-security ceramics" is a trademark push out. "