To find the subversive ceramics path

Published: 16 May 2009 03:02:32

Concerned about the car seems to be a fashion, often several brothers began to come together to talk about the brand of car performance better and more fuel-efficient, faster start-up. The Guardian reported recently, was considered subversive mastered the path of the automotive industry and technology, BYD, this upcoming revolutionary E6 electric vehicles, could be called the Chinese dominate the global "clean transport" an integral market plan part.

In earlier years, Vanke pursued under the sun because of the profits, known as "more than 25% of the profit I do", adding his government is weak public relations, so are the high-per-use costs, so that once led to Vanke "Walking inconvenient. "There was a time when the industry Vanke subversive to explore a path of" high-tech zones + real estate "model of the brand while also leading the industry because it has not been sensitive to seize the attention of industry high-tech zones in order to enliven the industrial the name of the park development, access to low land prices, for businesses and governments and consumers have only a win-win-win public relations.

"Disruptive technology" initiative, the Harvard Business School professor Clayton Christensen (Clayton M. Christensen) that: "Every company can design products and competitors, like, and they can not be later competition, because can not find a low cost business model to create products. "

Heard earlier, the new source of ceramic tile production in Sichuan than the profits of a brand of Foshan even better, some people began to believe that brands do better than low-priced products, because no input on the low-cost brand. However, I recently saw a business trip in Changzhou, Foshan ceramic tile brand infiltration has thrown less than the private factory price, we can imagine, when the brand has a low-cost industrial chain, you do not have the opportunity to price competition. Few people also noted that the source of the new layout of the early years is how to take the lead in China's Sichuan, Hunan and other places, and now how many enterprises to invest in Jiangxi Province, after suffering a high security. Why should we attack?

In fact, we are looking for a "disruptive technology" can be used to find a low cost manufacturing business model, if a certain brand of N distribution base in China have begun production of ceramic tiles, good quality and low prices, then the Shandong throwing bricks and private plants will have no choice but to another hill. Than our previous brand, than the cost-effective than the market operations, and finally we have the brand awareness, and begin the search for such things subversive. Of course, it does not mean everyone is to buy low-priced, but look for a low-cost ceramic tile industry chain. However, the understanding of the market determines the degree of speed at this stage whether or not leading.

According to the author's observation on the market, the market is still in the competition stage distributor, which means the hands of the dealerswe know who the cattle, there is no large-scale competition from distributors to manufacturers over the competition, some brands in the second and third line regional market has been stable. In contrast, some first-line brand in the regional market "is injured." At this time, the price is the hands of the largest weapons dealers, which is behind the private plant the root causes of long-term foothold. If we can not only clean production, energy conservation strategies in line with the Government as well as the creation of low-cost industrial chain, the market must also start a new cleaning. But that is inevitable over, go after the manufacturers distributors together.