Brand Factory OEM factory left for private benefit

Published: 16 May 2009 02:57:36

Financial crisis disrupted the laws of ceramics market, to Foshan "private parabolic Factory" brings unprecedented opportunities for development. Polished many companies take the initiative to brand as "private parabolic factory" brand, according to "private left factory" made suit, requested the sale adobe varieties, and "private parabolic factory" is determined to focus on developing brand-line market and 34 the rural consumer market. Strong in the financial turmoil and the rise of the "private parabolic factory", to subvert the plant over the past dominated by the brand of "master and servant relationship," the "Tsai-mei po greater than the master," the new pattern. Interactive co-operation in the shift in relations, demonstrate the wisdom of the survival of adversity to win.

"Private parabolic Factory" brand is polished to the professionalization of the productive forces, an important indicator of scale, adapt to the Foshan ceramics industry of cleaner production, "Proton exchange bird cage" of the development trend. A few days ago, have a great reputation of the six polishing line "behind the private factory," Mr. Zhong, general manager made a special trip to find the newspaper reporter asked advertise the post of general manager of brand marketing and more, such as regional sales manager to join the business elite, which guide the brand set up around the country and try to more than 100 sales outlets; At the same time, Chinese porcelain around the city to seek a big 1000 square meters exhibition hall, as a stronghold of brand image in domestic and foreign markets radiation. Its, brandthe urgency of the situation.

It is reported that Huaxia Ceramic Exhibition City, has become "private parabolic Factory" Hall of the blessed land around only since the second half of last year increased more than 100 on the new "private parabolic Factory" brand hall set up, it is necessary to find the location of the large exhibition hall better be even more difficult. Therefore, the choice of brand marketing Wadi as exhibition halls, the layout of 34 domestic marketing network, into a polishing line more than even the more than 10 large and medium-sized polishing line "behind the private factory" brand marketing strategy for the implementation of priority.

Times produce their heroes. The global financial crisis curbed the desire of people to high consumption, so that line 12 brands of domestic market demand for polished sharply, however, has a cost advantage of "private parabolic Factory" brand three-Polished is a corner for overtaking opportunities . Since quite a number of brand products factory polished serious backlog of inventory, some polishing line brand in October last year has not been since the resumption of production capacity, and price promotions are faced with the disruption of the price system and the premium section of the double loss to the dealer. Therefore, according to "private left factory" to sell the OEM adobe production requirements, so that surplus production capacity brand factory to find a way out each other's advantages.

On the surface, the brand works to "private left factory" OEM is "regressive" phenomena, to subvert the city's 12 lines strong brands, but it is adversity to win to survive. A strong private factory owners throw He told reporters that the current brand adobe production of raw materials, fuel, etc. to reduce the cost of the previous year by about 20%, but sold to "private left factory" price adobe still maintain the original price, it can be seen brand factory as a "private parabolic factory" OEM lucrative, why not do it can be a win-win situation?

It is worth mentioning that the closure of a large number of Foshan ceramic polluting enterprises, the "Proton-for-bird cage" is not only cleaner production in order to comply with the "private parabolic factory" to expand the provision of a large number of factories, dormitories, but also left the original ceramics factory talents to join the large number of "private parabolic plant", thus speeding up the "private parabolic Factory" brand pace. At present, Foshan, Guangdong Province has become Qingyuan, Heyuan, Gaoyao, four will be emerging, Yangjiang, Yunfu, Enping ceramics producing areas such as the adobe polishing machining center, Foshan show "behind the private sector" have a large number of upstream and downstream customer resources in the fight against the financial turmoil of the new situation and courageously forge ahead.