YE Xiang-yang, president of the Chinese Ceramic Society to research enterprises in Quanzhou

Published: 16 May 2009 03:02:07

Recently, the China Building Materials Federation of full-time vice-president, China Association for Architectural and Sanitary Ceramics YE Xiang-yang by the Chinese Association of sanitary ceramic products glass construction branch of the Secretary-General, accompanied by Xu, went to some ceramic enterprises in Quanzhou in the inspection and investigation and research.

Ye, president of China and Thailand visited the Ceramics Co., Ltd. of Fujian, Fujian Building Materials Co., Ltd. Bristol St., Nam Association of Building Material Co., Ltd, Fujian Mei Sheng Building Materials Co., Ltd. and Jinjiang Hengda Ceramics Co., Ltd.. Wherever he went, he asked in detail about the business under the new situation in the current operating conditions of production, internal management, market development, new product research and development and the need for trade associations to help solve problems and reflect, but also visited the unit and responsible person to carry out an informal discussion . Wu, chairman of Huatai Ceramic Co., Ltd.-liang, chairman of Association of Building Materials Co., Ltd. and General Manager of the Royalhelp, the U.S. Building Materials Co., Ltd. Sheng Wu Sheng-Mission, Pitt St Building Materials Co., Ltd., general manager of Admiralty in the forum, etc. in one after another to speak about the various units of production and operation of the current situation and response measures.

According to the economy since last year's analysis and findings of the forecast market demand, we clearly recognize that, in the face of this grim situation, effective demand can not be optimistic about the market, only a positive response to every possible means to overcome difficulties and win the future. Entrepreneurs from the second half of 2008 began to take active measures to effectively deal with. On the one hand through the process of transformation, upgrading of technology and scientific management, such as Enhancing enterprise strength, lower production costs; On the other hand to adjust the layout of marketing to expand the scope of products and strive to open up the market 34 to respond to the crisis faced the test. Through unremitting efforts, the first quarter of 2009 and the first quarter of 2008 compared to the same period, these enterprises are the production and marketing situation remains good. The forum, entrepreneurs are the most talked about innovation, that innovation in an enterprise at all times to the fundamental driving force of sustainable development. Period of economic prosperity and innovation for enterprises to seize the advantage of more market opportunities, and guide the consumer trend; in the period of economic downturn, innovation is for companies to achieve market differentiation strategy to act as a pioneer, not the production of others products, not services provided by others, there is no channel for the development of others, and tap new market opportunities, seize new business development growth points, and ultimately the market's "risk" companies into the "machine."

Ye, president of the research confirmed that the process of these enterprises in responding to the crisis in the strategies and measures adopted. First, he hoped that we continue to expand R & D efforts, and follow the road of independent innovation, in particular, to develop as more like a clay board section of environment-friendly energy-saving capital ceramic wall products; Second is to strengthen the scientific management of enterprises, and constantly improve the the management system, establish and improve a variety of effective incentive and restraint mechanisms, to the scientific management effectiveness; Third, pay full attention to personnel selection, training and use, thereby promoting the sustainable development of enterprises; Fourth, a strong emphasis on brand strategy. Fujian as outside the country's largest production base of wall and glazed tile, how to make the trade, consumers across the country and outside the glass wall of the brand products in Quanzhou, depends on the quality of products, markets and enterprise innovation.