Jiangxi fuli to create high-ceramic three-dimensional spread of a strong regional brand

Published: 16 May 2009 03:01:48

Jiangxi Ceramics Co., Ltd. is a high fuli new source of ceramic enterprises in spending huge sums to build a large-scale ceramic enterprise modernization, according to the Strategic Planning Group, Jiangxi fuli high radiation products are mainly central and eastern China, rely on intensive cultivation of the regional market, to create regional of well-known brands.

Ceramic industry as a result of the low-attention, low loyalty, long buying cycle characteristics, many companies have sought to do so specifically in the industry to do fine, but with the social and economic development, more and more intense competition, Jiangxi fuli high awareness of the : industry brand brand must upgrade to the public. In 2008-2009, in addition to the above-mentioned methods of publicity, Jiangxi fuli high in brand advertising and communication is a big move can be described as generous.

Portfolio allocation in the advertisement: Jiangxi fuli strong brand high four landing stations in Hunan, Hunan Economic TV stations, movie channels Xiaoxiang, Jiangxi 2 TV channels and 3 channels, the introduction of brand image advertising, relying on the TV media coverage of a wide range of well-known brand , especially in the core high fuli Jiangxi Jiangxi and Hunan Provinces in the market, sales-to-end rally is enormous. At the same time, four-wall combination of brand advertising in the terminals, and other forms of advertising advertising coverage in the area where the dealer, to elevate its brand awareness in the local.

Image displayed in the exhibition areas: the source of the new ceramic companies in the ceramic industry is the first large exhibition marketing model, to create a marketing era of the Great Hall, it is this display of its size and marketing strength to promote a new approach in Ceramic source of the rapid development of enterprise groups, Jiangxi Gajda fuli the start of its high-standard construction of Bataan, Tin-wai, the Pearl River, Saint-branded card marketing four centers, a comprehensive display of all types of ceramic products and a variety of products in the modern home The use of brand marketing as a result of the four centers of high-profile high-grade, more than a year, China Building Materials Federation Zhang Renwei, Su Rong, secretary of Jiangxi Provincial Party Committee, Governor of Jiangxi Province, such as Wu-hsiung has a national leadership before provincial to inspection, and spoke highly of it.

Sound system in VI: Jiangxi fuli's padan high, Tin-wai, the Pearl River, Saint card Brand d VI to develop their own norms, through rigorous and systematic standardization of the language of symbols, the four brands of the brand image conveyed to the public , Jiangxi fuli highlight specific high external image of the brand, unified identification, planning applications, such as strengthening the role of memory. Large hall and end of the store brand's overall image plane as small as the stickers affixed to a brick placed strict norms are not free to change the brand image in order to ensure standardized and unified.

Shape the brand is a systematic project, shaping the well-known brand, especially strong, Jiangxi fuli a wide range of highly integrated media to create three-dimensional spread of a strong brand, is based on the company's overall strength, but is based on the promising future of the market confidence, the current co-operation with the company's dealers unprecedented confidence, terminal sales increased rapidly. We have reason to believe: the company relies on efficient management, excellent quality, supported by strong advertising campaign, Jiangxi fuli high build a strong brand well-known on the vision will be realized!