Changsha, Changsha, Zhuzhou and Xiangtan Urban Agglomeration market change reminder

Published: 16 May 2009 02:57:30

Core Tip:

Place since 1993 in Changsha City the first system for building materials market stalls - Nanhu building materials market has been run by the state's macro-economic and regional Changsha to promote rapid economic growth, with the big cities and towns to promote the integration, the rise of the real estate industry, building materials market in Changsha mushroomed highlights, Sanxiang building materials market, Takahashi building materials market, Ruixiang building materials market, Mawangdui building materials market, market professionals such as Red Star building materials ceramic market sales have been completed. At the same time, with the advanced management of the import market and building materials market development and the inevitable trend of the times, 10,000-li, home run, and live music, Wonder House, the Oriental Shopping Center to their homes, such as building materials and building materials supermarkets also have follow-up, and its mechanism, system and hardware and software, such asbig advantage to occupy the original building materials market in Changsha market share. 10,000 home building materials, according to Lai, Deputy Minister of Development Squareintroduction, the advantages of building materials supermarkets have been recognized by consumers, and its increasing sales, according to incomplete statistics, the market share of the supermarket building materials from the original 10 % has grown to about 40%.

Recently, the depth of the local pottery in Changsha market research, building the competitiveness of the market and began to highlight the difference.

Ruixiang ceramic building materials wholesale market: shrinking wholesale functions

Ruixiang ceramic building materials in the construction of the wholesale market in February 2001, a total investment of 8 million yuan, covers an area of 130,000 square meters, annual sales of 800 million yuan. Liuyang River is located in the east, far to the south, with convenient traffic conditions and a significant geographical advantage, at present, assigned to the market manufacturers and distributors of more than 500 households, up to thousands of brand, products, radiation, Hubei, Jiangxi, Henan and other provinces and cities, is the five provinces of China and South Africa distribution of ceramic products. Ruixiang ceramic building materials market in Changsha City is the largest ceramic wholesale markets, all market-based wholesale and retail businesses take into account that most of the past store after store operating, and some form of business or even only warehouse management, as well as ceramics market "warehouse" a new interpretation of the operation. Reporter visited the market and found that the current presence in the market are mainly second and third line products, hard to find evidence of high-end brands. Ruixiang the success of market development, has been critical acclaim from all walks of life. By the provincial government in 2004 as a "non-public-Star Enterprises in Hunan," in 2007 was rated "good faith commitment to the quality of units."

It is understood that Ruixiang wholesale ceramic building materials market is set up by the Zhejiang Province of Lee Avenarius. Avenarius Lee is a focus on the ceramic industry, he not only set up in Changsha ceramic professional market, he built a Ruitong Nantong ceramics market, built in Nanning Rainie ceramics market and also own an established high Jiangxi JiangAndrew ceramics production base.

Faced with the current economic crisis affected the purchasing power of consumers will Ruixiang ceramic building materials market of the wholesale sales of the affected? An interview with reporters, deputy general manager of the market. It was introducedin the broader context of economic crisis, the market, the number of households in the dealer will be some impact, but little overall impact. Because these businesses face the customer base is mainly the third and fourth line. According to the Sun the total distribution of ceramic Changsha Miss Meng Guixiang introduced, they have been assigned to Ruixiang market 6 years, this year, selling her products in Changsha County, Point City, Liuyang, Linxiang, such as more than 10 cities and counties, sales last year compared to the same period , but also a lot of growth. Nevertheless, in an interview with reporters, some dealers still expressed some concerns on the market. Changsha, the rise in the early stages of building materials market, building materials market, the main function of the wholesale, but with the rapid development of the building materials industry, the positive impact and demand, Seongnam, Hexi and other building materials into the market one after another, this is bound to result in sales of ceramic radius of the narrow, dispersed flow, but also will lead to the wholesale market in Cheung Sha functional materials shrinking.

Ceramic building materials Mawangdui City: looking forward to the second half economic recovery

Mawangdui ceramic materials near the City Railway Station is located at 10000 Laguna Road, traffic is extremely advantageous position. The market was established in June 2001, construction area of nearly 200,000 square meters, is the earliest and largest Changsha ceramic professional market, are nearly 300 businesses and nearly Ceramic Sanitary Ware 200 businesses, is a retail-led, at the same time include a variety of products, high-middle market. Brought together in the market, Foshan, Shanghai, Hangzhou, Shandong and other places of the first-line brands, these brands are often set up factories to make the image directly to display, or in the form of distribution of stores, stores not only large but also very luxurious decoration and style. In the Marco Polo restaurant on the second floor to see that the shop is not only readily available products, and colorful, but also established the China Building Ceramics Museum exhibition area, entirely copy of Marco Polo model Dongguan headquarters to enable consumers to Zhongshan University in an eye-opener. The reporters found that the market in the second and third line of products the majority of business by a private or dealer. Overall, the main city Mawangdui ceramic building materials in order to operate in high-end products. Reporters visited dozens of ceramic dealers, feedback from their situation, despite the international economic environment, but 80% of the dealers to reflect: a decrease of profit, but sales compared with the previous years did not reduction. A lot of dealers that: in 2009 mainly by sales of ceramics in the second half, they look forward to in the second half of the economy will gradually recover, to further stimulate consumer demand ceramics.

Home Building Materials Plaza, 10,000-li: first-line best-selling brand in new markets

Ceramic materials and pushing the city champion, only one step away 10,000 of home building materials Lai Lai Road Plaza is located at 10000, construction area of 57,000 square meters, including Ceramic Class 20000 square meters business area, a total of ceramics, sanitary ceramics businesses operating more than 80 households, mainly in a second floor area of basically the same merchants stores are about 100 square meters. The brand is currently stationed in Apollo, Marco Polo, the Nobel,, Dongpeng, Kanis, Will Tour, snooker, Lisa,such as a second-line products. Journalists to visit from the situation, many ceramic dealers of some brands, especially the performance of distributors in constant prices. Changsha's flagship store insee that the consumers who buy ceramic tile stream, according to Miss Liu introduced the store manager, since entering the post-March, the performance of every month they are in constant increase . Home Building Materials in Laguna 10,000 Square Development reporters found the performance of these brands rose again the answer why. According to the Deputy Minister of the market, the 10,000-li as a result of home building materials Plaza location is away from the original high-end line, after years of unremitting efforts to the company and the operation of the awareness of the consumers in general, the 10,000-li is a synonym for luxury goods . Li home building materials at the same time 10,000 square decorative household items are one-stop purchasing and services, and promised to implement all of our products are not satisfied with the return or replacement free of charge. At the same time, Minister Wang also disclosed that the current market can not meet the area has far more well-known brands into this, the company spent in the opposite set up a new market, the current projects under construction, is expected to be opened in the first half of next year .

Sanxiang U.S. home building materials market: market dull

Sanxiang home was built in the U.S. building materials market by the end of 2005, by the Authority to invest in the construction management Xianghu. Construction area of 30,000 square meters, of which the first and second floors for a total of 20,000 square meters ceramics, sanitary ceramics area, households were more than 70 operating businesses, ceramics factory store outlets are. Place the person in charge, according to current U.S. building materials Sanxiang Square home as a high-end market, the brand entered the Nobel tiles, CIMIC ceramics, tiles Bode, Marco Polo ceramics, Asian ceramics, ceramics and other titles. Kind of sanitary ceramics TOTO, Heng Jie, Kohler and other first-line products. This reporter has learned that the current situation of the market relatively flat sales, and some sanitary products after the beginning of this year prices were down, but with little success.

Orient Home: Ceramic brand less settled

Li home with 10,000 square opposite the building materials, construction area of nearly 20,000 square meters of shops, the East is an independent operating their homes, one-stop-shop for building materials supermarkets, homes, Oriental ceramics currently just over 1000 square meters area, the brand into Mark wave Lo, the Great Wall, the Nobel, Summit brand ceramics, such as less than 10, the current distributor sales of these ceramics are relatively flat performance.

Tulip building materials market: sales of Hexi ceramic Wadi

Tulip building materials market in Changsha City Changsha City is located in Hexi region Yuelu is the original small and medium-scale "building materials market tulips" capacity for 35,000 square meters, large-scale investment of billion of home building materials Plaza. And October 19, 2007 officially opened, attracted a large number of Guangdong, Fujian and other places of business owners set up inside and become the first large-scale building materials Hexi home market, with the Mawangdui ceramic materials Chengdong City, south of the United States and the Red Star Chiron two regional building materials market of the three groups constitute a trend. Yuelu Hexi District, Changsha City in recent years, rapid economic development, one after another into the property market shopping district, and residents of the Housing Industry Home heating demand. As the west has been no large-scale building materials markets, rely on the past, small-scale building materials markets, has been far from enough to meet consumer demand in the public Home. Hedong off the purchase of materials, making the public pay the cost of Hexi greatly increased. Hexi tulip based building materials market, and its customer base mainly in the western Hexi Corridor and the Changsha-based triage clients. At present, sales of the market is better, a lot of good dealers comparison of the lot.

: Services to lead sales

All along, Changsha district home building materials to more mature Chengdong. However, with the focus in recent years, Hunan Changsha, Zhuzhou and Xiangtan City Group to create the initiatives, building materials industry Hongxing Furniture shopping then flourish. In 2007, Changsha, set up shop at homeRed Star, led the South as well as the city's rapid escalation of home stores. At the same time, the global building materialsPlace also decorated grand landing. The industry believes that the Red Star Sanxiang home shopping stores will open a new era at the same time, Sanxiang home will usher in a new round of industry transformation. Red Starhope is not just a pure shopping malls shopping malls, but also to feel at home as a cultural trend and to cultivate the physical and psychological, as well as the Holy Land leisure to enhance the cultural quality of people's home. At the same timecontinually improve their own level of service, 30 days no reason to return, three times the return of post,, 100% environmentally friendly, fourcommitment to full service for consumers to protect, five-star Building Materials building materials furniture shopping mall in Changsha will be fresh blood injected into the market for Changsha, the rapid development of domestic industry a tremendous impetus.

Han Ceramics Building Materials Center: The official opening in July

Han Ceramics Building Materials Center is located at the people of East Road intersection with the red, the area of more than 500 acres, in November 27, 2008 China Merchants to start the ceremony, scheduled for July 26 this year, the official business. Han Ceramics Building Materials Center in Hunan Province is committed to building the largest and most versatile professional wholesale market of construction ceramics. Since the trial in May 2008 China Merchants, the Han dynasty ceramic building materials center in Hunan Province to build the first building ceramic base in the wholesale procurement positioning the height of Changsha ceramics industry has been a great deal of attention from all walks of life, Changsha Ruixiang, Mawangdui, 10000 Laguna markets some businesses have been stationed in ceramics. As of April this year, the new source, the new Pearl, Jin Tao, Tengda, nearlyand other well-known domestic manufacturers have been identified into ceramic. The industry say that as a new station in Wuhan-Guangzhou Passenger furong ecological construction and start-up Metro projects, coupled with the second ring in Changsha City ban on vehicle freight line to make the promulgation and implementation of the city demolish the building materials market is imperative East Extension, Liuyang Area-speed Xun River east of the building materials has become of vital importance to open up the market makers. Han Ceramics Building Materials Center, when completed, will be located in Liuyang River with the east coast of the east coast of the region wonder plate market and home building materials House International Center for the formation of each other, the east coast district building materials wholesale building materials will become the core of Changsha district.

Reporter observed:

Changsha, Changsha, Zhuzhou and Xiangtan Urban Agglomeration market change reminder

According to incomplete statistics, in Changsha ceramic distribution businesses engaged in more than 1000, 80% of businesses are located in the overseas market operators professional ceramic. At present, there are Mawangdui in Changsha City of ceramic materials, ceramic materials Ruixiang wholesale markets, the U.S. home building materials Sanxiang Square, 10000 Laguna building materials market, the professional tulip market, such as building materials market, 10000 Laguna district, shopping district Takahashi, Wangcheng fragmented business district, such as slope, and is currently the largest single store in Changsha area, the East one-stop-shop to their homes. Changsha ceramics markets concentrated in Changsha City and the suburbs, far from all the way to the unlicensed Wuli, this zone Nanhu gathered, Sanxiang, provincial building materials market, Dongyang, Ruixiang, Mawangdui, 10000 Laguna markets are more with the size of a business park building. Yang Shan Road in the people near the overpass, the people of the road formed a market, a long building, Takahashi building materials market, home run, and live music based on another business park. Building materials in many markets, which are sub-regional development and positioning. Nanhu building materials market, the U.S. home building materials home Sanxiang Square, ceramic building materials Mawangdui City, Ruixiang ceramic materials, such as the wholesale market is the market district Chengdong most powerful influence on the market, brings together the strength of many national brands of ceramic production in the bar. With the vast number of global, tulips and other building materials market, located west a few years ago, the district west of home building materials also began to gradually grow, they are west of the representatives of professional ceramic market. In contrast, the Red Star building is located in South district, regardless of the influence of shopping or the brand recognition of consumers are in a weak position.

In recent years, with the "Changsha, Zhuzhou and Xiangtan City Group" the creation of the South began a rapid development. Changsha, Zhuzhou and Xiangtan, as the future center-inch stack of gold wealth and power will be incalculable, South started to become concerned about the cornucopia of major businesses. In 2007, the Changsha intoshop on South, and in April the following year held a grand opening. It is understood that the Changsha Square through the decorating materialsbrand boutiques and high-grade organic integration of space-sharing, in order to bring stars to the customer experience, and a comprehensive guide home Changsha market trends, and promote the health of the entire domestic industry, environmental protection , green and so on comprehensive upgrades. Very optimistic about the current sales situation, with the strong brand strengthChangsha, the attractiveness of shopping will lead the rise of South building, which has led to Changsha East and West, the southern district of the pattern of one-third of the market. In the global economy under the impact of the crisis, the three regional ceramic market competition is fierce anomaly.

Figure that the changes in the market

From the photos, the Ruixiang Mawangdui ceramic materials and ceramic building materials wholesale the door to the city quite a few similarities. In fact they are targeting different markets. Ruixianggathered in the market in low-end brand in the wholesale stores, mainly for secondary and tertiary cities distributors. Mawangdui market is a Dongpeng, Nobel, Marco Polo, summit, such as a new source of well-known brands, including many high-end market. Press survey found that here a greater impact by the financial crisis, economic recovery in the second half is looking forward to new opportunities.

Figure that the dealers point of view:

Distribution of total solar ceramic Changshaproducts are warehouse inventory. At the same time, and she Mawangdui Ruixiang the construction of two ceramic markets and warehouse stores. According to her experience, the two markets this year will show a different situation, Mawangdui in crisis certainly no match for the competitiveness of low-end products in the wholesale market-based Ruixiang. But after the economic recovery, highlighted the effect of Changsha, Zhuzhou and Xiangtan Urban Agglomeration, Mawangdui advantage of market positioning will begin to be felt. At that time, the whole pattern of Changsha market may usher in new changes.