Ceramic enterprises on how to deal with the outbreak of the future of the rural market?

Published: 16 May 2009 03:01:28

"We want to do through the comprehensive advantages of the rural market, first of all to have the core competitiveness. You should have to the rural market prices to provide appropriate quality of this capacity in order to enter the rural market, rather than some rubbish heap goods to rural areas. "New Pearl Ceramics Group Deputy General Manager Lee Chung-kwong said that the business needs of the rural market with certain conditions.

The afternoon of April 8, Ceramics Group summit conference after the New Global Network on how to develop the rural market, the focus of our home network and ceramic Sohu Channel's new joint interview with Pearl Ceramics Group Deputy General Manager Lee Chung-kwong.

In order to study the rural market, Lee re-light a new Pearl Jiangxi Xiao Tan, general manager of marketing last year, drove 20,000 kilometers, around the whole Jiangxi and Zhejiang, Hunan, some cities and towns. According to them, we can see that the market is very prosperous town, not much affected by the financial crisis, even if the real estate market in the second half of last year's downturn, the construction of these places are still in full swing, the demand is very great.

Lee Chung-kwong, that the new capacity Pearl advantage in developing the rural market, one of the core competitiveness. He disclosed that the new Pearl for the rural market expertise to launch several series, a dozen high-value products. These products are relatively cheap, but the quality of sales to other markets with products that are as reliable as. Only in order to reduce the cost of products sold in rural areas relatively simpler process, the easier access to raw materials. In addition, the new Pearl also rely on large-scale production capacity, in the premise of strictly controlling the quality of the realization of large-scale, continuous production through the pipeline, greatly reducing the wear and tear, thereby reducing production costs.

Lee Chung-kwong said: "We hope that through the huge production capacity to meet the needs of different consumer level. Market demand is the pyramid-shaped, the maximum small. Rich, willing to thousands of dollars to buy a suit, 2-3000 1000 per square is also willing to buy a brick, but this part of the very few people. intermediate level greater than the market, most people probably do the middle level in the market, this market is very complicated, very intense competition. mid-market volume relatively large, but not the largest, most bottom part of the market pyramid. as early as the rural market with ceramic tiles which are used in the platform ⊙, ⊙ Taiwan every day because of cooking, with easy care ceramic tile. 10 million farmers in China Even if a home an average of 5 individuals, there are 200 million, with a 10 square meters, that is, two billion square meters. even if only a 2 square meters, also very large. now are fairly well-off rural areas, a well-off not well-off, the bathroom is an important indicator. If the toilet building in rural areas to start up, the demand is incredible. This part of the market had been so close to the consumer market 'sell real estate' business occupied, for example, Shandong, Sichuan Jiajiang some factory. Our group is also considering how to respond to future outbreaks of the rural market, we now also test done Jiangxi regional brand, take the 'sell the property' in this direction. "