"Ceramic countryside" just castles in the air

Published: 16 May 2009 03:01:23

Financial crisis, and had to want to point. Sato Obama as soon as possible to allow recovery of the U.S. economy, the workers lose their jobs to consider how to make ends meet farmers, ceramic tile people to think of ways to sell, which are enthusiastic to play its part.

Ceramics Ceramics things people say. Economic downturn, the real estate downturn, the city's sharp drop in consumer tiles, so some people thought of the vast rural market. With the appliances to the countryside, car to the countryside, the countryside has also become a ceramic ceramic industry in 2009 compared with red words, by some enterprises planning to expand into the channel, the experts were included in development proposals in some years. However, I think, ceramics, although the reference to the countryside, and has only just castles in the air, can be used to boost confidence, because confidence than; would really be able to eat, be careful'll starve to death.

For in this financial crisis, the rural consumer market, effectively driving the issue of tile, I might be put forward earlier. In October last year to hear the industry talk about the financial crisis has led to a considerable decrease in tile, I had the author devoted to "the financial crisis impact on the building ceramics industry of many." Among them, the article talked about the issue in the analysis, although affected by the financial crisis, the east developed regions and 12 cities have declining consumption of ceramic tiles, but is not affected by small and medium-sized cities, while the larger towns and villages, because of the financial crisis to make steel and concrete prices have fallen substantially and the emergence of housing immigrants, many of the rich Village, took the opportunity to the construction of two three-story, tile consumption in rural areas this part can be filled in large cities decreased. Of course, this issue and put forward views, of course, are concerned about my long-term economic changes in the domestic market and the results of the study, not wishful thinking and subjective speculation. However, since then, the rural consumer market, ceramic tiles are often used as many tiles of the new consumer market, the rural market like a huge cake. Lot or a lot of views, either of China's social and economic conditions necessary for the lack of research and understanding, but for a simplistic reasoning.

First of all, China's rural residence 80% of the population, but how much wealth is available, many people believe that a clear mind? Economy of rural people to achieve regular income only enough to eat and wear it, it does not produce the number of service industries, there will not be a large area of housing construction, in particular, is to pave and stick tiles that are rarely. Therefore, a lot of China's rural areas, the market is large, but certainly a very small ceramic tile market, but also the poor small. Temporary replacement if the market can help (such as last year to the current economic situation, the birth of the building thermal tiles to form the news), the market hopes a miracle, it is betting on the wrong on a golden opportunity. Although the second half from last year to now, there is not a small rural market consumption of ceramic tiles, but I want to know that housing construction in rural areas are generally focused on the outbreak stage. Such as national policy adjustments to bring the rural areas for several consecutive years of economic growth, some people have accumulated enough wealth to support the launching of a dream, or like last year, construction materials prices have fallen sharply, and many others in order to reduce housing costs, have been built Housing. The characteristics of housing construction in rural areas, also decided to tile the rural characteristics of the consumer market with a stage. I personally think that last year from the steel, cement prices in rural areas caused by the construction of the basic end to the current heat, ceramic tile consumption is also becoming the end of the release. Of course, the sporadic presence of the building will continue, but the tiles will be less spending power.

Secondly, China's rural areas rather than rural areas in Germany, has completed the transformation of the city, you can and urban consumption, like ceramic tile and toilet. China's rural areas in the current production and living patterns (leaving aside the habits) and not suitable for ceramic tile consumption, if the stickers can be affixed to the external walls and laying the ground or do not have the condition. To my home as an example, in eastern Shandong Province as an ordinary rural areas, villagers are engaged in agricultural production at harvest, when slack in the village or county to work, nothing will be the daily wage of men is the sixties and seventies million a day , woman, about 40 yuan per day. Hardening the village road, street lamps installed. From the per capita income and living conditions, the Pearl River Delta and Yangtze River Delta although less than in rural areas, but in China's rural areas should have been regarded as good. However, the Chinese New Year back home I found that people newly built village house well, but basically there is no ground several homes to pave and stick the tiles, or cement is basically the main ground. Why? Because they are not suitable for production and living environment in rural areas, to pave and stick to clean ceramic tile can be a lot of time farmers often have to work the fields, back to the feet is normal mud. And can not cover up ugly tile, and glued to the ground a bit muddy, but not as good as people feel clean concrete floor. All the village has tile floors, mostly retired or serving public officials, such as teachers in the village or township cadres and ordinary, to do business or private entrepreneurs Then, as long as it is no longer the people engaged in agricultural production. I dare say that our village of the status quo in the domestic consumption of ceramic tiles with a certain degree of representativeness. Therefore, the new rural development boost consumption of ceramic tiles is not as big as imagination.

Third, the essence of Chinese cities and rural real estate is not complex flow and other reasons, also destined to the village there will be no major construction, ceramic tile consumption will be achieved. As we all know, whether to build more housing in rural areas, and even built the villa you can not use the mortgage to the bank, which is destined to rural housing is not built well. In addition, the formation of China's long-term urban-rural dual structure, coupled with relatively poor living conditions in rural areas, the Chinese people more or less endemic to the city complex, but also rural people's yearning for the city grows. Think about the past few years, the number of farm children to study hard because the only dream is to jump out of the door out of the rural farmers of the fate of people. And all these years, a large number of migrant workers in cities, regardless of stem and more bitter and more tired of living, as long as they canfeet in the city, most do not want to return to rural areas, which in addition to economic considerations, considerations of life, there is a kinds of psychological needs. With a little observation will be found that many rural people to do business or doing business made money, but also most of the city to buy a house on the city people have the time, even if they may still be the cause in rural areas, also would like to live in the city. In recent years, rural areas become urban phenomena buyers. Still our village as an example, from the village to the county town of public transport has been achieved, there are half-hour journey, the road is absolutely standard road at the national level, it can be said the city is very convenient, but only with our countyVillage River □, living in the village and live in the urban areas the difference is not significant difference, but all the village children have a relatively fixed in the city work, this part of the village people are not repair the house, but save for their children in son of the city to buy suites. This situation, at least in our neighboring county is a very common phenomenon. Father's words with those that want their children to a better life in the city, not to suffer as they suffer the. Of course, these good wishes of his father may not be able to achieve, but I believe that this trend will be further expanded. Because this is the process of urbanization with China the issue of synchronization.

Urbanization process is still running in China, how to have a huge consumer market in rural tiles?