"The new model of the source of" inspiration and contribution to the ceramics industry

Published: 16 May 2009 03:01:20

The nature of capital gain. Therefore, enterprises in a broad sense are "birds", where low operating costs, development conditions, whererun. And the so-called "industrial transfer," the fundamental cause is the enterprise that "migratory birds" Gene decision.

New industries may be the source of most "of migratory birds," the characteristics of enterprises. In other words, it should also be the industry one of the most vision. Because only a broad vision of the enterprise may have only the idea of flying. As early as 2000, the source of the new businesses to the city of Leshan in Sichuan Province Jiajiang County plant, where the area is now developed into acres, employs thousands of people in a modern production base, an important corporate profit centers Group. In 2006 the source of new enterprises in Hunan Hengyang to spend 800 million value for the establishment of a subsidiary of Li & Fung Ceramics Co., Ltd. in Hunan Province, plans to build 16 production lines, carried out in four phases. Has now completed the four production lines, and all in production by the end of 2007. August 2008, the new enterprises in Jiangxi Province's high fuli Ceramics Co., Ltd. formal four production lines. Expected the second half of 2009, the source of the new enterprises in Shenyang City, Liaoning Province subsidiary Faku County, Liaoning Shenyang Golden Ceramic Co., Ltd., as well as investment in Hubei Province, HubeiGhali Bao Ceramic Co., Ltd. will also be formally put into production. March 18, 2009, the new trend in the expansion of the Central Plains enterprises, signed in Hebi City, Henan Province to build a production base, plans to line 10. So far the source of the new enterprise has been in all parts of the country has 10 production bases. Recently, in planning to go abroad and set up factories in Africa, open to the internationalization of production layout.

New migratory birds as the source of the transfer of enterprises, expansion of business management at the moment by the industry as a "source of the new model." In my view, "the source of the new model" of the main features are: the first action, in-depth investigation, the regional distribution of regionalization of production, regional sales, regional brand strategy. For example, Li & Fung Hunan value products are mainly sold to Hunan, Hubei, Guangxi, Guizhou and Jiangxi to. Jiangxi fuli basically high radiation around 500 km of the market. Regionalization of the layout, production, sales the biggest advantage is the cost of transport and raw material advantages, and local preferential policies.

New sources of high fuli Jiangxi Ceramics Co., Ltd. Foshan product positioning relatively low ratio. In marketing, Jiangxi directly follows the high fuli in Sichuan is ripe for a new source of the "Bataan," "Tin-wai", "San", "Pearl River" four brands. Hunan enterprises to adopt new sources of "new source + value of Li & Fung and St. Paul" and "delayed two" brand strategy. Hubei new source of the "Guangdong Brand + local brand" model, Liaoning Faku new sources will continue to play in the brand of Guangdong. Regional brands, marketing is the regionalization of products, brands, sales sinking of a process, a business-friendly knitting more closely the network, covering a wider market in favor of more down-to-earth.

The current industry in the "winter" because of the source of new business production capacity ahead of schedule in the western, central regional distribution, line 34 to open up the market, thus effectively adjusted to make up for the real estate market since the 12 lines of the lack of demand, as well as the financial turmoil since the export lack of market demand. "The new source model in the" time of an economic downturn is a revelation to the industry: When the various elements of high cost, enterprises need to adjust the original business model, the adjustment should have the courage, good adjustment; adopted should have the courage to "go out" approach to create new low-cost advantage; to learn how to understand and control "economic cycle", in the economic contraction during the various stages of the decline in factor costs, seize the opportunity to carry out low-cost expansion or investment in the upstream resources; industries, the expansion of the need for pre-depth and meticulous research , as well as adequate resources to prepare, especially adequate long-range management experience, which is basically a need for a take out, to adapt to different cultural environment, can levycadres.

Three or four lines in the current market is extremely active against the backdrop of the new enterprises in other provinces of the production base balance is easier to complete the production and marketing, and more difficult in Guangdong. The future production base in Guangdong (mainly Qingyuan, a base in Sanshui, Heyuan base 80% of exports) lies in high value-added things to do, so its future will not be in Guangdong in new capacity, can only be maintained. At present, the source of new enterprises in other provinces the proportion of production output and Guangdong is 60% and 40%. According to their long-term export and domestic sales 30% and 70% the proportion of arrangements, Guangdong will be primarily export only some of the production capacity for the production of high-end and innovative products. Imagine 05,06 If there is no adjustment in the firm, instead of compressed capacity in Guangdong, product positioning sinking, the resources invested in the mainland, but continue to expand production capacity in Guangdong, the source of today's new business will be how?

Guangdong enterprises as "going out" a pioneer in the source of new business does not become "martyrs", but continue to be the leader (although it can not be said of the success of the last), which is the industry's lucky. Today, as enterprises in Foshanfollowed the source of new business run in a time when, as a follower of them must be aware of their own "advantages" and that advantage is not in front of "" in the source of new enterprises created by ? Even if the "Feng cited" success at all levels of government would also like to thank the source of new business, because when they are due to a lack of ideas and experience led to its failure to do when, as a representative from the forefront of reform and opening up new areas in the source of enterprise often played an important The role of the Enlightenment.