To encourage the original design to enhance the competitiveness of Chinese brands

Published: 16 May 2009 03:01:13

Kitchen & Bath Show in Guangzhou: to encourage the original design to enhance the competitiveness of Chinese brands

April 17, the first "Future Star Bathroom Design" competition in the award ceremony held Nakasu, South China Normal University, Department of Industrial Design Academy of Fine Arts works Liu Wen-Wen "Ian", South China University of Technology HU Hui-work "inadvertently" won first prize , and another 40 works won the second prize and awards for excellence. At this point, and the Guangzhou exhibition kitchen in the same period of the "Future Star Bathroom Design" contest ended successfully, as the Chinese Ceramic Industry Association, vice chairman of Chaozhou Ceramic Industry Association, said Choi Chun-City: China's sanitary products in the current design standards generally low background, the contest to promote cooperation between schools and enterprises, for enhancing the level of product design in China will have positive and far-reaching effects.

The first "Future Star Bathroom Design" award-winning staff photo competition

High school butt significance

In order to enhance China's innovation capability bathroom design, and promote the healthy development of the industry to promote the tripartite combination of research, the Ninth Exhibition held in Guangzhou the first kitchen and Universities "Bathroom Design Future Star" competition activities, the organizers of Guangzhou Yi Wu International Exhibition Co., Ltd. has been South China University of Technology South China Normal University College of the Arts and the Academy of Fine Arts, Department of Industrial Design of the strong support of the organizing committee from more than 40 young designers from the University up-to-date original design drawings of the sanitary products in the most selected third of the 12 best designs, and invite co-operation enterprises docking.

This aims to promote the production of vast numbers of domestic enterprises and bath design college industrial cooperation and exchanges between the two sides, for the enterprise to expand product development ideas and excavation design colleges and universities to provide a reliable platform for the activities of people spoke highly of the industry. Bathroom before school industry level cooperation between the two sides are too low, that even with more cooperation, but the expectations of business-to-design in general will be able to generate expectations of short-term economic benefits, in fact, this is the behavior of Chinese enterprises operating performance of short-sighted, but also not in conformity with the actual situation of the industry and the development of the law, as from product planning, the determination of the drawings, the identification process, the molds for a wide range of processes, which in itself is a very delicate process, and even a few months at least six months time, this study requires a large amount of both market rate and school communication. South China University of Technology of Ceramic Art and Design professional, said Professor Huang Xiulin, which projects into large, long cycle and across the country specializing in product design, bathroom design does not show the institution, from another point of view, the market has great potential. South China Normal University, Department of Industrial Design Professor Jiang Yufu Cai in an interview with reporters said: "The forces schools to invest in the design of sanitary practice of teaching and research, design talent for the enterprise culture, which the enterprise is good news on the industry successors . "

Cultural content and simple design and practical responded enthusiastically to the most popular domestic and foreign merchants

Competition first prize winner of the Academy of Fine Arts in the South China Normal University, Liu Wen-Wen introduced: his work, "Ian", inspired by the compass, spoon-shaped sensor tap water, bottom-up, then spoon half of the trough-shaped head outflow, such as the spring flows, it gives people a sense of natural freshness, both cultural as well as practical value.

Another first prize winner of South China University of Technology HU Hui-work "inadvertently", with its simple practical design and a simple and natural style and won the favor. HU Hui said in an interview that he had been training in the ceramics factory, the product is very concerned about the practicality, clean lines of his work, not with the complexity of material and workmanship.

Professor Jiang Yufu Cai spoke of the two winning entries in the said works of these two win in the idea of compact, simple to work, in form and function on a sophisticated combination of enterprises is also very easy to be accepted into production.

During this exhibition, more than 40 award-winning original design team works in the exhibition hall set up "original design space," a special display area for display.

The past few days, in the "original design space" display area, from domestic and foreign enterprises and businessmen in many works of the students expressed a strong interest in, one after another looking for opportunities to communicate with the author, expressing hope that the intention of cooperation.

Working abroad in a foreign designer back Mr. Gao Baohua very much appreciate the work of students, especially for work "inadvertently" great interest, HU Hui-face-to-face with the author, who held talks in detail the communication and cooperation are very interested and would like to recruitment of students, he and his work for his company. Henan domestic exhibitors Changge bathroom blue whale, Deputy General Manager Mr. Wang Hanwei very much appreciate the work the students have the intention to employ them as part of the company's designers.

One of the taps from manufacturers Jiangmen exhibitors Wu Mr. Wu made the students work "hand-wash basins Series dolphins" very interested, he said, business was the production of water, now intends to develop a whole hand-wash basins, and he very much appreciate the student the concept of property rights to potential purchasers of the works.

A large number of overseas businessmen of students are very interested in design, foreign businessmen a good evaluation of the work, students, and between domestic and foreign exhibitors had good interaction. Amr Abd El Aziz El Sallab, and Mr. EL-SALLAB CO works like students, teachers and students would like to conduct exchanges with the school. Organizers then get in touch with both sides leading to the exchange.

Purchasing Managers Aquatika Spain Dario Tanghetti company President, Mr. George Sararu the United States and other customers more than customers from around the world during a visit to the original design entries, have expressed the intention to cooperate.

At the same time, the General Assembly set up a "sanitary original design space," six best exhibitors of the latest samples of original designs, "original design bathroom space" in focus on display, display the latest design products to be buyers at home and abroad great concern.

High school exchange platform structures to enhance the level of original design of Chinese enterprises

Sponsored by Guangzhou Yi Wu International Exhibition Co., Ltd. General Manager Mr. Li Guangtao said the event organized by the mind, said: "As a professional exhibition organizer bathroom, we have a few years ago, before the outbreak of the crisis situation for the development of the industry had been very worried about many medium and even large-scale export enterprises have gone so far do not have their own R & D team; and intellectual property rights do not have products in the international arena has become increasingly difficult to gain a foothold in Guangzhou there are many domestic first-class design institutions, these institutions have the design of very good teachers, these institutions use the power of the very few companies now, and even less sanitary, and we hope that through the activities of such a bridge for enterprises and schools, the bathroom with the cooperation of the institutions we will be a long time go on. "

At present, the overseas building materials market in the doldrums, shrinking export market, but hope for the domestic large-scale foreign investment into the domestic market compared to less competitive brands, the overall process has been to rely on OEM to win a large quantity of low-cost, lack of independent innovation and brand management sanitary industry in China in the context of the deterioration of the environment seems to be a lack of impetus to the development, even at the brink of crisis, where a way out? abandon short-sighted conduct of operations, enhance the original product development capabilities, build their own brands is the only way out; focus on the future of design in cooperation with colleges and universities, to establish their own R & D team, the idea of such a combination is recommended. Professor Jiang Yufu Cai said: "Guangzhou exhibition kitchen set up a good communication platform for the bathroom to actively promote the development of original designs."

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