Price competition is driving sales of a certain period of time the major magic weapon

Published: 16 May 2009 02:57:20

Since March, the all ceramic joint enterprise manufacturers in the market began around the end of the prelude to promotion. 3.15 First, this is on consumer protection, has become a bustling section of the product promotion; then is 5.1 long, it was a rare day of leisure into a variety of companies competing for the Golden Week promotions. Ceramic brand is no exception of course, quite at peace, prosperity, prosperous scene of a false picture of peace.

However, through a lively, behind in the prosperity, but carries many manufacturers of ceramic and bitter frustration. With the financial crisis continuing and further deepening the country to expand domestic demand to boost the economy, the market there are many signs of warming. Since April, many people said is the industry began to rebound. However, as our reporter in the central, east, north and part of today's South China market research, the various parts of the property market is indeed a bit warmer, but the market space from the normal consumption of the past into a strong fight. After all, the current price war is driving the major magic weapon sales. From the first-line markets such as Beijing, Shanghai, Hangzhou, Changchun, Chengdu, Wuhan, Changsha, Guangzhou, Nanchang and so on to the second and third line of Dongguan, Pingxiang, the new gold and other cities and towns, increasing the price war, sales in March from 5-fold when , 6 fold, and now 3 discount coupons can also be sent.

Consumers now have a very rational. In fact, the homogenization of domestic products as a result of a more serious type and quality of products in most companies is more or less the same. However, these products in different brands, the price difference is a huge difference. Therefore, consumers of similar products in the same choice is certainly the cheapest.

Not only that, but in a limited market share, all of the enterprises, the development in order to survive, in order to digest the stock, or in order to maintain a normal attitude, as long as there is profit, and even no hope of profit, will seize this opportunity to carry out the full price competition in order to to achieve the purpose of sale. Emerging markets such atmosphere, it will not make non-food prices, and dealers to the manufacturers also do everything possible to fight for policies with a view to retain customers, and hold position in the market.

5.1 is over, but the market may cause temporary post marked deserted. The next 2 months, end-market sales price may be the final say. Moreover, the overall economic environment has not been as long as the recovery of the past, price competition is inevitable, and the industry first of all, the reshuffle is the first embodiment from the end, who can hold on, who will be able to keep the market; can reduce costs, who will be able to carry out long-term price competition. Leading the way in which products and product differentiation enterprises, to have the product pricing is a major victory Heights. But generally, the price competition for a period of time or in the future the major magic weapon for driving sales.