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The 11th Guangzhou Fair Opens Today into a bright area Wei Tao
- Published: 10 Jul 2009 22:10:45
Core Tip: July 8, 2009 three-day Eleventh China (Guangzhou) International Building & Decoration Fair kicked off in Guangzhou. Uphold the current exhibition of "for the building decoration industry practitioners to provide a complete solution" has always been the philosophy, the opening of the exhibition hall 21, the total exhibition area of 210,000 square meters, a total of about 12,000 booths, more than 2500 exhibitors. Exhibition, Wei Tao particular area to create the "2009 China (Guangzhou) International Sanitary Museum lifestyle", fashion and construction of sanitary ceramics exhibits not only, the concept of energy saving and environmental protection will also be brought into the current Guangzhou Fair a new height. Us as exhibitors at this show, but also the current Guangzhou Fair for the entire follow-up reports.
Fair effort to revitalize the building sanitary ceramics exhibition professional
2009 with "building materials exhibition in Asia," the reputation of China (Guangzhou) International Building & Decoration Fair, to focus on big, big into sanitary ceramic plates to create in order to revive the glory of the Guangzhou Exhibition bathroom. Chinese ceramic industry, building a national health organizations - the Chinese Ceramic Society and the "Fair" organizational units - China Foreign Trade Center (Group) jointly planning a new event - 2009 China (Guangzhou) International Fashion Bathroom living museum. The design of a new concept of the international fashion hall bathroom in the July 8 opening of the Guangzhou Bo appeared at the meeting, it was very much concerned about the audience. And the innovation to create a "museum of international fashion bath" is also expected to promote the exhibition in Guangzhou Wei Tao for a subversive revolution.
Guangzhou Fair this year will show tries their best to build Wei Tao, a new exhibition hall will be packed for 2.2 Bath Museum lifestyle to become truly "international brand exclusive bathroom scene." Dong Tao, music, and American Standard, Villeroy & Boch, Grohe, and as such international brands have expressed in advance for the attention and recognition event. Bath Fashion Museum of the international exhibitors include: sanitary ware, sauna bath, bathroom space facilities, kitchen facilities, home fashion and design-related products. Aims to create an international brand companies and industry attention and comfortable environment for efficient business.
In the beginning of this century, our bathroom has two main exhibition industry, one in Shanghai and one in Guangzhou, the two were evenly matched. In recent years, show the two gradually widened the distance between Shanghai Exhibition limelight without the two come to the fore. Bathroom and Guangzhou Exhibition Fair in Guangzhou section of the many weaknesses in the shape, revive the Sanitary Fair in Guangzhou this glory voice growing louder and louder. Guangdong is the largest rated building ceramics production base in the bathroom, Guangzhou also has the best conditions to do outreach, so many businesses hope to be able to nearest exhibition in Guangzhou, it was said the cost of exhibition in Guangzhou to Shanghai can save more than 20 ~ 30% . Guangzhou is also the industry pointed out that there is a need to show sanitary Shanghai line, the two go hand in hand show more suitable for the rapid development of China's sanitary needs of industry.
"Designed to do environmental protection-oriented" show to highlight the essence of Tao Wei
Guangzhou Fair, as the current core of sub-exhibition, "the international sanitary and building ceramics Exhibition" was also highly concerned about the design profession. It is precisely because of taking into account the increasing emphasis on designer brands product promotion in the huge potential, "the International Sanitary Museum lifestyle" brands were invited into the whole large-scale exhibition hall are at the same time provide a number of special display areas, publish the international fashion design trends, showing top brand image. At the same time, the first day of the opening exhibition, the museum has also set up a forum for high-level conference center, held, including "Master listen to me, I listen to Master - 2009 International Building and Interior Design Summit Forum", international, Hong Kong and Taiwan, Chu Triangle's top designers to participate, to create a design of the exchange event.
In addition, in the face of sluggish export markets, brand strength of the domestic market have been moving in the fierce competition in the market play the energy saving and environmental protection enterprise license, and real estate agent room to improve the precision of cost-effective renovation of energy saving and environmental protection materials have higher requirements. To promote the industrial chain business matching upstream and downstream, to help brands develop the real estate market in Guangdong, the Guangdong Provincial Association of the real estate industry to join hands with the Guangzhou Fair, Call for all types of innovative technologies for environmentally friendly construction materials, selected by experts, launched the "2009 Guangdong innovative environmental technology products recommended list "and will be July 9 Wei Tao in Guangzhou Exhibition" Bath Fashion Museum "will be held to exchange release, then, will be invited to Vanke, gold, the R & F, Hengda, Country Garden and other famous Housing prices in charge of works as well as departments in charge of works on behalf of the Asian Games, stars hotels, high-end engineering and other industries to join the list of brands will bring infinite business opportunities.
More Thoughts on the face of severe market need for a more diversified marketing sanitary development
Kitchen & Bath Show business has always been an important arena to promote investment, trade show very many large and small. Many show in 2009 by the financial crisis and the outbreak of Influenza A dual effect, there is no upsurge of popularity in previous years, orders have fallen a great deal. Faced with increasingly severe market, many enterprises can not help thinking more: Bathroom marketing an effective way to do what?
Direct binding and distribution agent, roll out the development of the regional market is an important means of market expansion, and its channels of the classic model: factory - Total dealers - wholesalers two - three wholesalers - retailers --. However, this model will be developed to a certain stage of the problem: multi-level sales network channel not only further divide the profits, but dealers do not regulate the operation of means such as the race to the bottom, cross-sales is often the network has resulted in serious conflict. More importantly, the dealers have a huge market for resources, has become the heart of suffering from the manufacturers - sales network drift, poor controllability. Whether there are other marketing channels? Bathroom sales network into a diversified development and exploration stage.
Direct comparison to the traditional, agent distribution, exhibition, marketing and other stores, network marketing in its inputs low, quick, free from time and geographical constraints, such as a series of advantages. Online marketing platform kitchen cleaning network survey, enterprises receive the same income in the circumstances, the network marketing tool is the input into the traditional marketing tools of 1 / 10, and information to reach the speed of traditional marketing tools are the 5 to 8 times . Model is B2B e-commerce and B2C model, at present, has been more and more enterprises begin the construction of online marketing. The face of severe global financial market crisis test marketing sanitary metadata also needs more development.
The 11th Guangzhou Fair opens today
Fair at the scene as the crowd built weaving
