Hanshan industrial ceramics for daily use calmly "winter"

Published: 16 May 2009 06:06:29

November 14, several businessmen from Beijing attracted the people's livelihood came Hanshan CERAMICS CO., LTD. The company's products in the showroom, the one young lady with a senior Baiyu porcelain face in their own gently rubbed, pleasantly surprised to say: "did not think that this porcelain face than I am also smooth . "while several men were holding a few pieces of porcelain and pointing back at the lights down for the ultra-thin and transparent porcelain applauded incessantly.

Statistics show that 1: January to October this year, daily-use porcelain Hanshan total industrial output value of 110 million yuan, an increase of 39 percent, completed more than 720 million tax revenue, an increase of 42%. At present, Hanshan Porcelain stock company, the people's livelihood Porcelain Co., Ltd. as the lead of four porcelain Hanshan daily business to get the hands of domestic and international production orders has been fixed to the first quarter of 2009.

Beginning last year, daily-use porcelain industry Hanshan continued depreciation of the dollar, raw material prices, labor costs increased exports to reduce the impact of unfavorable factors, such as multi-industry into a high-cost, low-profit era of low-profit operation. Imposed by the U.S. sub-loan crisis, some of the demand side of foreign funds operating difficulties, exports in the financial risks. Period of time, daily-use porcelain industry Hanshan suffering from "winter" suffering.

Faced with the pressure of daily-use porcelain industry,Committee, the county government take active measures to play a good role for business services, by encouraging enterprises to new standardization, specialization of production plants, the adoption of standardized, large-scale production of high-grade daily-use porcelain, further explore the domestic and foreign markets, such as ways to support industrial development. In addition,also actively guide enterprises to adjust product mix, promote the optimization and upgrading of industrial structure, improve the competitiveness of enterprises. Innovation in product development, thehave developed a high-grade bone china, porcelain and other senior Baiyu more than 400 kinds of new products.

Hanshan Porcelain Co., Ltd. is a traditional old enterprises, in order to consolidate the market, starting in 2006, the company ahead of plan, decided to invest 47.73 million yuan to carry out high-grade bone china product development and technological transformation of coal to gas, and gradually from a single the production of porcelain middle to high middle and low all-round development. High-grade bone china into the market after the popular, best-selling domestic supermarket product. As of the end of October, the company completed production of 24 million, 48.5 million yuan sales revenue, profits and taxes 3,000,000 yuan, the financial turmoil despite the serious impact of the completion of foreign trade value of 500,000 U.S. dollars for delivery.

The production of high-grade porcelain can expand profit margins Hanshan Porcelain Co., Ltd, deputy general manager of the people's livelihoodone knows the truth. He said: "In the past, porcelain in the farmers market bought a few cents. Now we are only in the company's products in supermarkets and medium-sized cities in order to buy a unit cost of an average of more than 3 dollars, are certainly higher than the low value-added porcelain high. "

Since early 2004 the company's founder, which has been taking advanced ceramic production line, strive to upgrade products in the fuss, the development of production in 2007, senior Baiyu porcelain in the country unique and highly competitive. At the same time, sales of the company to change the traditional concept of product sales will focus on the supermarket. At present, the company has successfully built and medium-sized cities nationwide supermarket sales network, product firm occupied the Wal-Mart, Carrefour, Lotus and other large supermarket chains, and exported to South Korea and other international markets.

Porcelain Co., Ltd. in an interview with the people's livelihood,added to a new term "kiln revolution." The company was first set up, firing in the ceramic technology, abandoned the traditional low-cost, high-pollution coal-burning fuels to choose higher-cost natural gas, although the increase in costs, but improved product quality. Beginning last year, the company's technology staff to restore the innovative use of exhaust gas technology, the use of kiln drying porcelain body heat to make full use of geothermal energy has been to save gas by 20%, annual cost savings of more than 50 million, attracted many Japanese with porcelain manufacturers have come to learn.

At the moment, with 20 million yuan investment in the people's livelihood Porcelain second production line of high-grade porcelain Baiyu turn on production, the East Lions Porcelain companies to invest 50 million yuan the previous day yield new high-grade bone china 40,000 project started growing Hanshan Day Ceramics industry in the next year will achieve output value of more than 200 million yuan, more than 2000 million in revenue, based on the current double Hanshan Anhui Province will also benefit from the largest porcelain production base in east China has become the largest production base of high-grade porcelain.