Daily-use ceramic industry Hanshan calmly "winter"

Published: 16 May 2009 06:06:16

November 14, several businessmen from Beijing attracted the people's livelihood came Hanshan CERAMICS CO., LTD. Products in the company's showroom, the one young lady with a senior Baiyu porcelain in their own gently rubbed his face, surprised to say: "did not think that this porcelain face than I am also a smooth . "while several men were holding a few pieces of porcelain and pointing back down the light for ultra-thin and transparent porcelain incessantly applauded.

Statistics show that 1: January to October this year, daily-use porcelain industry Hanshan realize a total output value of 110 million yuan, an increase of 39%, completed more than 720 million tax revenue, an increase of 42%. At present, Porcelain Hanshan stock company, the people's livelihood Porcelain Co., Ltd. as the lead of four porcelain Hanshan daily business to get the hands of domestic and international production orders has been fixed to the first quarter of 2009.

Beginning last year, daily-use porcelain industry Hanshan continued depreciation of the dollar, raw material prices, labor costs, improve foreign trade and exports to reduce the impact of unfavorable factors, such as multi-industry into a high-cost, low-profit era of low-profit operation. Imposed by the United States sub-loan crisis, some of the demand side of foreign funds operating difficulties, exports in the financial risks. Period of time, daily-use porcelain industry Hanshan suffering from "winter" torment.

The face of daily-use porcelain industry pressure,Committee, the county government take active measures to play a good role for business services, by encouraging enterprises to the new standardization, specialization of production plants, the adoption of standardized, large-scale production of high-grade daily-use porcelain, further explore the domestic and foreign markets, such as ways to support industrial development. In addition,also actively guide enterprises to adjust product structure, promote the optimization and upgrading of industrial structure, improve the competitiveness of enterprises. Innovation in product development, thehave developed a high-grade bone china, porcelain and other senior Baiyu more than 400 kinds of new products.

Hanshan Porcelain Co., Ltd. is a traditional old enterprises, in order to consolidate the market, starting in 2006, the company ahead of plan, decided to invest 47.73 million yuan to carry out high-grade bone china product development and technological transformation of coal to gas, and gradually by a single the production of porcelain middle to high middle and low all-round development. High-grade bone china into the market after its popularity and become the best-selling supermarket products. As of the end of October, the company completed production of 24 million, 48.5 million yuan sales income, profits and taxes 3,000,000 yuan, the financial turmoil despite the serious impact on the completion of delivery of foreign trade value of 500,000 U.S. dollars.

The production of high-grade porcelain can expand profit margins Hanshan livelihood Porcelain Co., Ltd. Vice General Managerknows one truth. He said: "In the past, porcelain are in the farmers market bought a few cents. Now we are the company's products only in the medium-sized cities in order to buy the supermarket, the average unit price in more than 3 dollars, certainly higher than the low value-added porcelain high. "

Since early 2004 the company's founder, which has been taking advanced ceramic production line, focus on improving the grade of products to make a fuss, the development of production in 2007, senior Baiyu porcelain in the country unique and highly competitive. At the same time, sales of the company to change the traditional concept of product sales will focus on the supermarket. At present, the company has successfully built and medium-sized cities nationwide supermarket sales network, product firm occupied the Wal-Mart, Carrefour, Lotus and other large supermarket chains, and exported to Korea and other international markets.

Porcelain Co., Ltd. in an interview with the people's livelihood,added to a new term "kiln revolution." The company was first set up on the ceramic firing process, the abandoned the traditional low-cost, high-pollution coal-fired, fuel choice of the higher-cost natural gas, although the increase in costs, but improve the product quality. Beginning last year, the company's technology staff to restore the innovative use of exhaust gas technology, the use of heat to drying kiln porcelain body, so that thermal energy has been fully utilized, saving gas by 20%, annual cost savings more than 50 million, attracted much day with porcelain manufacturers have come to study.

At the moment, with 20 million yuan investment in the people's livelihood Porcelain second production line of high-grade porcelain Baiyu ignition operation, the Eastern Lions Porcelain companies to invest 50 million yuan a new day 40,000 upscale producing bone china project started growing Hanshan Day Ceramics industry in the next year will realize output value of 2 billion yuan more than 2000 million in revenue, based on the now double Hanshan also from Anhui Province The largest porcelain production base in east China has become the largest production base of high-grade porcelain.