Ceramic tile + bathroom home consumers can buy a whole?

Published: 16 May 2009 19:52:11

The concept of family is receiving increasing attention, not only in the real estate industry, ceramics and flooring, lighting, cabinets, paint, etc. and 'home' of any industry is closely linked to the increasing emphasis on products to ordinary consumers with home to enjoy the 'home' concept has been recognized more and more enterprises.

From the 'house' to 'home' home culture have become an increasing emphasis on pan-home business

About 'home' (home) and 'house' (house), have a long-circulating story: Los Angeles, United States, there is a drunkard lying in the street, policewith one look, was the local rich man. When the police to send him home, the rich man said: 'home (home)? I have no home. 'Policemen villa not far from pointing to ask:' What is that? ''That's my house (that'smyhouse). 'Because the language habits of different, Europe and the United States for the' home 'and' house 'distinction has always been relatively clear. At home, for as investment property for the person concerned, the concept of a house may be more clear, but for most people, the concept of home is more accurate. Especially for the pressure of life of modern people, the 'home' means that the affection, warmth and relaxation.

From the 'house' to 'home', from the primary housing renovation to the home culture, the concept of home is no longer a house is easy to apply and meet the basic function of decoration, but rather represents the owner of aesthetic taste and cultural space of the modern home, ' Living ',' space 'and' home 'concept more and more be applied to ceramic, flooring, furniture, cabinets, lighting, paint and other home decoration closely related industries, such as proposed by Jin Tao' tile overall solution space ',' the whole space solution 'ensures that the style of the decoration of one, the premise is' tile' ceramic Bohua new brand 'I e home Ceramics' is even more straightforward, it is tempting to a legend There is also the home of fashion Dongpeng Ceramics' Dream House ', as well as the latest ceramic Xing-hui's' Ka-lok Tao', are the closest family ties bode Seiko building more on the new exhibition hall 'home culture square' for the demands of sanitary point of Spain's famous brand of Chinese are directly called 'musician' Eagle Bathroom's' exquisite Living • home 'to a more refined definition of family, will pay more attention to European tastes in mind was to sendnot just because of the endorsement and, more importantly, the sentence 'home, has love, has the EU to send'.

Demand and interests of the whole drive home space sought after by enterprises

From simple house concept to 'home' concept, both from the modern multi-cultural needs, but also with the Chinese manufacturing sector, the rise of home has a great relationship. According to Maslow's hierarchy of needs, in meeting the basic functional, the people's demand for increasingly higher levels, emotional demands of the products gradually over the basic use of the functional demands and sufficient market supply also allows manufacturers except in quality improvement, the products must be reduced to digging their own cultural property outside the symbolic, into the various cultural symbols, after mix and match to create different styles of home and cultural space, 'decoration eight U.S.', 'thousands of space to solve program 'and so on, is not only based on market demand, but also the demand from manufacturers to develop momentum. In this regard, general managerBathroom YAN Bang-Ping think, 'the advantages of the enterprises to expand their own market share, home consumer products covered by the category of very many, so many consumers in the decoration when a new home on the grade demand are very many, and enterprises will have the strength of upward or downward spread and expanded. '

From a single product to the family of products, besides manufacturing the driving force demand, the enormous consumer market, many enterprises are eyeing the root causes. According to the experts predict that the next 10 years, only kitchen space is concerned, China will have 33% of households moving into a new house, which means an average annual rate of more than 2.6 million to upgrade the kitchen appliances. And in the next 5 years, 29 percent of urban residents have families ready to purchase the overall kitchen, the market will reach 58 billion yuan. Therefore, Haier, Changhong and so has to enter the field of kitchen supplies, and cabinets of Europe started to enter the bathroom area of the camp, from the kitchen and bath space extended to the space in the ceramics industry, some enterprises have begun to try the ceramic tile from a single space and single bath space to 'the combination of ceramic tiles and sanitary space', or from metal plumbing are extended to the field of ceramic sanitary field, mutual penetration trends are becoming evident. No matter in what way is an extension of the final are to provide the overall direction of home space. 'Now we are a lot of time on the kitchen space to build, it is not supported by other measures, including the now much more than five-star hotel, the decoration style is not unified. Product modeling and because of the design elements are not unified, so we get the impression on the only luxury, but no taste, we must make this integration, it is necessary to unify the design, to maintain all of the kitchen and room style consistency, color, to co-ordinate, thus reflecting the use of features apart from the artistic atmosphere. 'Wrigley Bathroom hsiehexpress chairman. In the bathroom after the field has achieved remarkable results, Lok Wah Group of several brands Wrigley,, such as Anwar has announced its entry into the field tiles. And Wrigley the other hand, both inside and outside the industry as a high-profile tile brand, Marco Polo's tentacles extend from the tiles to the bathroom, as the two in their respective areas of expertise unique leader, the same choice to provide overall household space direction. Prior to this, the new source, the new Pearl, Dongpeng enterprises, such as ceramic tiles and bathroom have been made to try the field, although very few people really want to provide consumers with 'whole home solutions', but has been engaged in the integration of resources, ceramic sanitary enterprises can do to consumers in the household goods consumption to achieve a similar ordinary necessities of 'one-stop-shop'? Such changes in consumption patterns for the ceramic toiletries consumption what impact? BathroomDivision YAN Bang-Ping, general manager of the view that the provision of total solution is the biggest consumer benefit: 'tile bathroom products regardless of what the future has questions, you can find an enterprise solution to it, not between convergence of the trouble, which consumers are very favorable. '.

At the same time, ceramic tile and bathroom, from production to sales or are very different, and the diversified development of enterprises must also face some challenges, such as capital and R & D and manufacturing capacity, and building sales channels and so on. In the ceramic industry, once circulating such a statement: Does not make the bathroom tiles, ceramic tiles to do the bathroom to do well. In this regard, chairman of Wrigley Bathroom hsiehhave their point of view: 'ago when a company's strength is not enough to support all-round development of the time, it only professional, when specialized to a certain extent, have a certain degree of human After the material may make an extension of some products, it is also a test for us that we make from the original to make ceramic tile bathroom definitely has a trial period. After two to three years of preparation, have been fully prepared, I think this trial period we may be as short as possible, there is nothing, it does not have to do to do well on bathroom tile. 'According to Wrigley, general manager of Sanitary Division Fang said that Wrigley has a lot of ceramic tile distributors to take over the Wrigley tiles, ceramic tiles are a lot of Wrigley stores and sanitary products to display. Wrigley bathroom with a strong sales network terminal, tile Wrigley want to get a firm foothold in the market seems to have been not far off. According to industry sources, the Marco Polo production and marketing of bathroom are orderly progress.

Test of the overall enterprise strength solutions for the consumer is willing to foot the bill

From the theory of comparative advantage and specialization perspective, diversification is not a wise choice, as an economist Mankiw the examples of the best kinds of potatoes beef farmers and herdsmen to provide knowledge and expertise, both Progressive over the division of labor and trade, so that total economic output to be maximized, their respective benefit, division of labor so that their more professional, but also an important thrust of social progress.

From a practical point of view the operational level, but also has the industry hope that consumers' one-stop-shop 'and' attack on all fronts' of the results and not very optimistic. Enterprises because of limited resources, especially in the initial phase of the development on all sides to attack the results of the possible consequences of 'surrounded by flowering'. Appears to expand the scale of the short term, but the staff, equipment, inventory, etc. The increase may be very unequal. With the management chain elongation, the growing competition in the market, all kinds of hidden problem may become increasingly prominent. Of course, the above analysis more are staying in the theoretical or hypothetical point of view, 'nothing', accompanied by many enterprises to their own home 'brothers' the field of extension, perhaps one day provide a whole home space is not a myth, then, consumption From the morning, not only can follow the same brand licensing tiles, go by the same brand of toilet bath composition, but also can enter the same brand of the kitchen preparing breakfast, realize the diversification of the same branded products feature will become a reality, but HAVE A LITTLE, I do not know consumers are not willing to accept such a unified service?