Exposure: high tile submarine kickback rules into industry

Published: 16 May 2009 19:52:09

Judging from the current Chinese ceramic industry, most products are not of high technical content, the so-called innovation basically remain in the product appearance and shape, the truly anti-static and other high-tech products in the market rare sight. From a number of leading enterprises received various honors, we have seen more of its brands are the success of the operation, which is sellingnot have too much technical innovation.

Children want to live the so-called wolf pack. Some of the success of building ceramics enterprises, to a large extent thanks to its occupation of the impact of terminal market invisible channels, its practices are adopted to Home designers high kickbacks to win more sales profits and market reputation. According to industry to reflect, in order to draw more of the designers, some companies require their domestic distributorsto the designer may not be less than 30%.

Jian-fengtile enterprises into high rebate industry unspoken rules

You give 30 percent, I will give 40%. Homogenization of competition in the product today, the channels of competition faces the same homogenization phenomenon. Chinese real estate because of continued cooling, the national spending power of the impact of sluggish growth, China's building materials industry, which has been entered a stage of development of supply exceeding demand, building materials firm's profit through the end of long ago. Of course, Home design world is also faced with "" embarrassing situation, so that designers eat natural appetite kickbacks are also growing. In order to curry favor with designers, developers all over the building materials are competing to design additional, causing the entire building materials industry to a vicious cycle. As a result, some large dealers shop is even more difficult to maintain operations, the high level of kickbacks, expensive rental stores, the annual cost of renovation costs and other general merchandise has already far exceeded the cost of product purchase.

Wool not found in the dog. From the manufacturers, merchants and designers look at the distribution of benefits, is proper, but in the end but at the expense of such as are innocent lambs to be slaughtered as consumers. In order to fool consumers, are stakeholders in the natural up and down together, so do a variety of means have only one purpose, to allow consumers to pay for their dirty business.

To people I do not know, except for their own MO. Far-sighted entrepreneurs should understand that God enterprises are the consumers rather than designers, enterprises now rely on to the designers of the "clawback" to sell the product model is only a transitional mode, enterprise wants to be a true success, we must know how to to respect the wishes of consumers, rather than thousands of United Designers go to deceive the consumer.

Commercial bribery is a crime. A good profit model must be able to withstand sun exposure, if a business relies on commercial bribery to win the profits, their legal risks and moral hazard would be very terrible. In particular the listing of enterprises, the profit model must be able to withstand the test of public enterprises operating in the process of commercial bribery if it is the public informed, the consequences would be disastrous.

More honor society mean greater social responsibility. Operation from the brand perspective, the industry should take some of the leading enterprises of the machine industry in transition as soon as possible from the eyes of such an immoral illegal business model, taking the lead in the industry make a public apology, and public commitment to the designers refuse kickbacks to give consumers more benefits. Otherwise, some people a lifetime of effort will likely go down the drain overnight.